Regional specialties "open the door" to major distribution channels in Ho Chi Minh City

Taking place from December 21 to December 24, 2023 at Phu Tho Sports Stadium, District 11 - The 2023 Supply-Demand Connection Conference between Ho Chi Minh City and provinces and cities attracted the participation of many businesses from 45 localities across the country.

Want to find stable output for goods

Bringing the processed coconut cake products with 4-star OCOP certification, Ms. Mai Thi Y Nhi - Sales Director of My Phuong Food Company Limited (Da Nang City) - shared that, in the general economic crisis, businesses also face many difficulties in output. Therefore, by participating in this supply-demand connection conference, businesses hope to connect with distributors as well as direct buyers in Ho Chi Minh City.

My Phuong Food Co., Ltd. participated in the conference with the desire to sell more products in the Ho Chi Minh City market, and thereby expand its customer base towards export.

“On the first morning of the product introduction, we met many buyers and supermarket owners and had the opportunity to directly sell our products to them. This is a great opportunity for us to promote our products to Ho Chi Minh City, and also to export them to many other markets around the world,” said Ms. Nhi.

Cua Lo fish sauce and Nam Dan soy sauce hope to widely connect with the people of Ho Chi Minh City.

Like My Phuong Food Company Limited, the products of Cua Lo fish sauce and Nam Dan soy sauce of Nghe An Seafood Joint Stock Company already have markets in some provinces and cities in the North. However, the Southern market in general and Ho Chi Minh City in particular have not yet been reached. Therefore, according to Mr. Hoang Van Phuoc - Sales Director of Nghe An Seafood Joint Stock Company, coming to this conference, the company hopes to promote its products and connect with large distribution systems and supermarkets in Ho Chi Minh City. From there, Nghe An's seafood products, especially Cua Lo fish sauce, will be widely available in these supermarket systems and distributors.

Meanwhile, the cocoa powder, coffee, and macadamia products of Huong Que Coffee Company - Dak Nong are currently available in the Ho Chi Minh City market, especially in the Co.opmart supermarket system. However, the consumption of the products is still not as high as expected, so the company wants to expand its access to some of the city's major distribution systems.

Huong Que Coffee Company - Dak Nong introduces products for customers to experience

According to Mr. Nguyen Van Quy - Director of Huong Que Coffee Company - Dak Nong, this is not the first time this enterprise has participated in the supply-demand connection conference in Ho Chi Minh City. In previous participations, the company was fortunate to approach supermarket systems. Therefore, this time participating, the company hopes to approach more distribution systems, supermarkets and create conditions for Huong Que Dak Nong products to be closer to consumers in the city.

“In addition to participating in direct connections, we also hope to receive further guidance from supermarket systems and large distributors to improve product designs, packaging, and quality… to suit consumer tastes,” said Mr. Nguyen Van Quy.

Consumers are interested in learning about the products of Hoang Linh High-Tech Application Joint Stock Company.

As for start-up businesses like Hoang Linh High-Tech Application Joint Stock Company (Kon Tum), being given the opportunity to participate in large-scale networking programs like this one is very important. Ms. Trieu Thi Linh - Director of Hoang Linh High-Tech Application Joint Stock Company (Kon Tum) said that in the trend of "every family doing business", "everyone doing business", everyone has their own products and all say that their products are clean and good, so competition in the market is extremely fierce. Meanwhile, start-up businesses have very limited capital, so investing in packaging and investing in communication channels is very difficult. In addition, when bringing goods into the distribution system, the high discount rate is also a difficulty for businesses. "We hope that participating in this connection, consumers in Ho Chi Minh City will know more about the company's ginseng products" - Ms. Linh said.

Wide open opportunities for business

Regarding this year's supply-demand connection conference, the Department of Industry and Trade of Ho Chi Minh City said that 45 localities nationwide registered to participate in 700 booths, introducing and selling thousands of local specialties at the event. In addition, the provinces and cities also presented 19 unique craft village cultural spaces. This supply-demand connection activity is also the highlight of a series of activities throughout 2023 that Ho Chi Minh City will carry out in association with 6 key economic regions across the country.

According to Mr. Bui Ta Hoang Vu - Director of the Department of Industry and Trade of Ho Chi Minh City, this association creates a sustainable connection between product supply and market demand. This is also an opportunity to measure market response to typical products of regions across the country. In the opposite direction, associations and sales enterprises in Ho Chi Minh City will find opportunities to invest in sustainable raw material and production areas.

Preliminary assessments of distribution companies show that compared to previous years, local manufacturers and suppliers have made great progress. Not only offering unique products, manufacturers also invest and prepare carefully in packaging, design, certifications and professionalism in contacting distributors.

Purchasing managers of Emart supermarket chain work directly with suppliers at the conference

Sharing with reporters, Mr. Le Huu Tinh, senior marketing manager of Thiso Retail Company Limited (operating the Emart supermarket chain) - said: This year, the Emart supermarket chain has sent full purchasing managers for fresh food, fast-moving consumer goods, non-food goods and fashion products to contact a variety of suppliers from many provinces and cities.

According to Mr. Le Huu Tinh, many products this year are more carefully selected and of better quality thanks to the long-term preparation of the Departments of Industry and Trade of provinces and cities. There are many unique products from provinces and cities, such as dong vermicelli, golden flower tea from Bac Kan province, Thanh Hoa sour sausage, Dak Lak dried buffalo meat, Dong Thap tangerines, ancient Shan Tuyet tea from Ha Giang, Quang Nam agarwood, etc.

“On December 21 alone, Emart contacted about 70 businesses in many industries. Some businesses have prepared their documents quite well, the opportunity to bring their goods to the supermarket is high, although there are still many next steps to take. There are also some businesses that do not understand the supermarket's purchasing process, the documents are still simple. For these businesses, Emart purchasing representatives have provided specific and detailed instructions for businesses to continue completing their documents to offer their goods to the Emart supermarket system,” Mr. Le Huu Tinh added.

According to the assessment of Deputy Minister of Industry and Trade Phan Thi Thang, the 12th conference connecting supply and demand of goods between Ho Chi Minh City and other provinces and cities and a series of events have great significance, not only for the economic development of the city but also as a strong driving force for provinces and cities across the country.

Deputy Minister Phan Thi Thang commented that after 11 years of implementation, the scale and effectiveness of the conference have been increasingly expanded, with abundant and diverse goods, and the number of participating localities and enterprises has increased. From being a simple goods connection conference, the conference has now been built on a large scale, rich and diverse with the participation of about 45 provinces and cities.

“The conference has created the most favorable conditions for buyers and sellers to connect directly, reduce intermediary costs, promote the circulation of goods, contribute to the formation of sustainable supply chains; continue to promote online supply and demand connections; contribute to providing high-quality goods at reasonable prices nationwide to supplement the market's stable supply, serving the city's market during the 2024 Lunar New Year" - Deputy Minister Phan Thi Thang commented.

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