DNO - On September 11, in Melbourne, Australia, the tourism industry of 3 localities: Da Nang - Thua Thien Hue - Quang Nam coordinated to organize a communication program, promote and introduce the tourism brand "Amazing Central Vietnam Heritage" to the Australian tourist market.
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| Representatives of the tourism industry of the three localities introduced and promoted products of Central Vietnam to Australian tourist markets. Photo: TTXTDL |
The program was accompanied by the Vietnamese Embassy in Australia, the Melbourne City Government, the Australian Trade and Investment Commission (Austrade), the Vietnamese Business Association in Australia, the Australia - Vietnam Business Council, representatives of the Department of Tourism of Thua Thien Hue province, the Department of Tourism of Da Nang and the Department of Culture, Sports and Tourism of Quang Nam province, and nearly 100 representatives of Australian tourism businesses.
Representing the three developing localities at the program, Director of the Department of Tourism of Da Nang City Truong Thi Hong Hanh said that with increasingly convenient connections from direct flights between Australia and Vietnam, Central Vietnam is expected to be a favorite destination for sustainable eco-tourism, beach resorts, MICE and golf for Australian tourists.
If Thua Thien Hue is the ancient capital of Vietnam, with 8 world heritages with a system of architecture, citadels, palaces, mausoleums, pagodas... bearing a strong cultural identity that has been crystallized over many centuries, blending with beautiful natural landscapes, then Da Nang is a dynamic, youthful city, "Asia's leading festival and event destination", with a variety of sightseeing experiences, entertainment on rivers, seas and mountains.
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| This is also an opportunity for tourism businesses in Da Nang and the Central region to meet and connect with partners in the Australian market. Photo: TTXTDL |
Quang Nam is famous for two world cultural heritages: Hoi An Ancient Town and My Son Sanctuary, and Cu Lao Cham World Biosphere Reserve. Each locality in the Central region with its own characteristics creates a magical and attractive destination, inviting visitors to explore and enrich their experiences.
At the program, the tourism industry of Da Nang - Thua Thien Hue - Quang Nam coordinated to organize many activities to promote and boost tourism development, including a space to connect businesses, screening films promoting tourism in Central Vietnam, providing information on direct flights connecting Australia - Vietnam, tourism products and services, and organizing a discussion on increasing tourist exchange between Australia and Central Vietnam.
Ms. Doan Thi Thanh Mai, First Secretary of the Vietnamese Embassy in Australia, said that the program to introduce tourism in Central Vietnam in Australia is one of the practical activities in implementing the Government's agreement on upgrading bilateral relations to a Comprehensive Strategic Partnership (CSP).
Melbourne is an open city for international integration, an ideal choice for localities in Central Vietnam to organize promotional events here.
Here, 27 businesses participating in the program directly introduced to Australian partners new tourism products that are suitable for the tastes and needs of Australian tourists, providing a comprehensive and updated view of new services and experiences for tourists coming to Da Nang, Thua Thien Hue and Quang Nam.
Tourism businesses of the three localities also launched many attractive promotional programs and gave away vouchers to guests attending the event.
Immediately after the tourism introduction program in Melbourne, the tourism industry of the three localities organized the program "Heritage Journey" at the Danang Investment - Tourism Promotion Conference in Sydney to introduce tourism and connect business partners of the three localities and Australia.
It is known that Australia is currently in the top 10 international tourist markets of Central Vietnam. In the first 7 months of 2024, the total number of Australian visitors staying in Thua Thien Hue, Da Nang and Quang Nam reached about 165,000, nearly 59% of the total number of Australian visitors in Vietnam.
THU HA
Source: http://baodanang.vn/kinhte/202409/da-nang-thua-thien-hue-quang-nam-quang-ba-du-lich-tai-australia-3985777/
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