On November 27, in Hue City (Thua Thien Hue), the conference "Summary of tourism development linkage of Quang Binh - Quang Tri - Thua Thien Hue - Da Nang - Quang Nam in 2024" took place.
Promotion and advertising companion
Linking in tourism promotion and advertising can be considered the biggest highlight of the 5 localities in 2024. During the year, the tourism industry of the provinces and cities in the link set up joint booths to promote at the 2 largest international fairs in Vietnam, namely the Vietnam International Tourism Fair (VITM Hanoi 2024) and the Ho Chi Minh City International Tourism Fair (ITE HCMC 2024).
At VITM Hanoi 2024, the booths of 5 localities attracted about 3,000 visitors, who came to learn about tourism information, published thousands of publications of all kinds introducing tourism and tourism services of 5 localities and businesses, and were honored by the Fair Organizing Committee as "The largest booth at VITM Hanoi 2024".
At ITE HCMC 2024, the exhibition booths of 5 localities attracted about 3,000 visitors to visit and learn information, and published about 3,000 publications introducing tourism of all 5 localities.
Tourism businesses accompanying the tourism industry of 5 localities have established and implemented more than 434 B2B trade appointments to facilitate networking, negotiation and signing of future cooperation agreements.
Tourism businesses of the five local blocs have also connected with many partners, some of which have signed agreements during the fair.
This year, the three localities of Thua Thien Hue - Da Nang - Quang Nam also actively cooperated in promoting foreign tourism. Notable activities include the tourism introduction program in Taipei City - Taiwan (China); the tourism promotion and introduction program of the three localities in Melbourne and Sydney (Australia).
Mr. Van Ba Son - Deputy Director of the Department of Culture, Sports and Tourism of Quang Nam said that the localities have closely coordinated and had a high spirit of unity in the process of implementing the activities. The cooperation and active response of the local business community contributed greatly to the success of the activities and saved the local budget. In addition, the 5 localities received active support from domestic and foreign press agencies, contributing to spreading the brand "Amazing Central Vietnam Heritage".
According to statistics, the number of visitors to Quang Nam in 2024 is expected to reach more than 8 million, including about 5.5 million international visitors.
In the first 10 months of 2024, Da Nang City is estimated to serve about 9.3 million overnight guests, including about 3.5 million international visitors.
For Thua Thien Hue , in the first 10 months of 2024, the number of visitors to this province is estimated at more than 3.2 million, including more than 1 million international visitors.
In the first 10 months of this year, the total number of tourists in Quang Binh province is estimated at more than 4.5 million, and the whole year 2024 is expected to welcome about 5.2 million visitors.
Continue to take the link into depth
The common difficulty of the units implementing tourism promotion activities in the 5 localities is that the funding source for tourism promotion activities is limited, the operating mechanisms of the localities have their own characteristics, so in the implementation process, they encounter many difficulties and obstacles.
According to delegates attending the conference, tourists currently tend to search for information through social networking sites as well as reputable online media.
Therefore, it is necessary to fully exploit the strengths of information technology, promote communication and promote tourism content of the 5 localities on digital marketing channels to optimize costs as well as improve marketing effectiveness to attract tourists.
Mr. Nguyen Van Phuc - Director of Thua Thien Hue Department of Tourism said that the 5 localities have only fully participated in domestic tourism promotion and advertising activities. Only Thua Thien Hue - Da Nang - Quang Nam have been linked with overseas activities, so he suggested that the remaining localities study to coordinate tourism promotion and advertising activities in more comprehensive links in the following years.
Because Thua Thien Hue will host the National Tourism Year in 2025, Mr. Nguyen Van Phuc suggested that localities in the region cooperate in tourism to support communication and promotion of the event of Hue National Tourism Year - 2025.
At the same time, respond and participate in organizing activities of Hue National Tourism Year - 2025 in Hue city or in the locality to ensure inter-regional and inter-locality (with connection with Thua Thien Hue).
Source: https://baoquangnam.vn/5-tinh-thanh-mien-trung-day-manh-lien-ket-mien-di-san-dieu-ky-3145012.html
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