The digital trade promotion ecosystem (CRM system) is a tool to support localities and industries in organizing trade promotion and connecting trade more effectively.
On the morning of December 19, in Da Nang City, the Trade Promotion Agency - Ministry of Industry and Trade organized a workshop on "Training on Trade Promotion Information Management and Operation System (Vietrade CRM) ".
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| Training on information management and trade promotion operations on Vietrade CRM system for trade promotion officers in the Central region |
Speaking at the opening of the workshop, Mr. Le Hoang Tai - Deputy Director of the Trade Promotion Agency - said that the application of information technology and digital transformation is not a choice but has become a mandatory and strategic requirement.
In recent times, the application of information technology and digital transformation of state agencies in general and trade promotion activities in particular have been constantly promoted, enhanced and innovated to flexibly adapt to the new situation. These activities have contributed to improving the management and operation capacity of state agencies, serving people and businesses better and more effectively, contributing to accelerating the administrative reform process and building an e-Government. Regarding the strong digital transformation in trade promotion, it has been recorded that Vietnamese export enterprises save costs, shorten distances and time, increase transaction speed and order processing, increase the scope and number of market access and potential customers, thereby contributing positively to the impressive export achievements of the whole country.
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| Mr. Le Hoang Tai - Deputy Director of Trade Promotion Department, Ministry of Industry and Trade |
“The workshop will widely disseminate the benefits of the Digital Trade Promotion Ecosystem to representatives of the Department of Industry and Trade, Trade Promotion Centers of provinces and cities and industry associations, thereby promoting the effectiveness of activities to support businesses in promoting trade in localities” , said Deputy Director of the Trade Promotion Department Le Hoang Tai, and affirmed: “The Trade Promotion Department is committed to accompanying agencies and units in deploying and applying the Digital Trade Promotion Management Information System into daily work, promoting the digital transformation process at units”.
According to Ms. Do Thi Quynh Tram - Deputy Director of the Department of Industry and Trade of Da Nang City, the workshop has practical significance in creating opportunities for local agencies and business associations to have a forum to approach and learn about the application system in digital transformation for trade development in the context of digital transformation and global trade development.
In Da Nang City alone, in recent times, applying information technology, the city has organized many trade promotion activities on the digital environment platform. Such as, building and operating the city's trade exchange; building an online shopping map; building a database related to trade development management such as management information on wholesale and retail networks, agricultural product management information. In particular, in 2024, the city organized activities and training to support small traders and businesses to livestream sales, connect trade on digital platforms, expand the market and increase sales well.
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| Ms. Do Thi Quynh Tram - Deputy Director of Department of Industry and Trade of Da Nang City |
A representative of the Department of Industry and Trade of Da Nang City stated that in the current context, the application of information technology in trade promotion is very important. There is a need for digital tools and systems to support state management agencies and industry associations to organize trade promotion and expand trade more effectively. “The Vietrade CRM system is a very useful tool for us in the coming time; creating conditions for businesses to participate in the trade ecosystem, access information and industry data effectively; management agencies and industries will have information related to exhibitions and fairs, trade promotion activities quickly and effectively ”, said Deputy Director of the Department of Industry and Trade of Da Nang City Do Thi Quynh Tram.
At the workshop, trade promotion officers at the Departments of Industry and Trade, Trade Promotion Centers, trade promotion support organizations and industry associations in the Central region will be provided with an overview of the Digital Trade Promotion Ecosystem (results, current status and solutions in 2025); an introduction to information security and safety and the importance of information security and safety in the digital age; participating in the digital trade promotion ecosystem: Instructions for using the Information Management and Trade Promotion Management System.
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| Recently, the Department of Industry and Trade of Da Nang City has organized many activities to support small traders and businesses to livestream sales to expand the market and increase revenue. |
It is known that the workshop is an activity implementing the direction of Minister of Industry and Trade Nguyen Hong Dien on effectively implementing the tasks and solutions assigned in Decision No. 1968/QD-TTg of the Prime Minister to complete the goal of applying information technology and digital transformation in trade promotion activities in the period of 2021 - 2025; and within the framework of Component 3 of the Vietnam Trade and Export Promotion Policy Project funded by the Swiss Government (Swisstrade Project).
Source: https://congthuong.vn/da-nang-tap-huan-ve-he-thong-quan-tri-thong-tin-va-dieu-hanh-xuc-tien-thuong-mai-vietrade-crm-365029.html
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