Diverse OCOP Tinh Bien products from natural products
Báo Tuổi Trẻ•16/12/2024
As of September 2024, Tinh Bien town, An Giang province has developed 13 more special OCOP products, bringing the total number of products to 83. It is estimated that by the end of 2024, there will be 50 OCOP products, including 12 4-star products and 38 3-star products.
A booth displaying OCOP products of Tinh Bien - Photo: TL
Tinh Bien town is one of the localities in the border area of An Giang province bordering Cambodia, with many strengths in tourism and border gate economy. Notably, in recent years, this is an outstanding locality of An Giang province in developing OCOP products originating from rich indigenous resources, many diverse products from palmyra palm.
Many typical OCOP products
As of September 2024, Tinh Bien has accumulated 27 products that have achieved OCOP certification, including 6 4-star products and 21 3-star products. Currently, the district-level assessment dossier has been completed and is being submitted to the province for further assessment for 23 products, of which 6 products have met 4-star OCOP standards and 17 products have achieved 3 stars. It is estimated that by the end of 2024, the total number of OCOP products will reach 50 products, including 12 4-star products and 38 3-star products.
Palm sugar balls are one of Tinh Bien's main OCOP products - Photo: TL
In 2023 alone, with the goal of developing 40 local specialty products for tourism, of which 20 products meet OCOP standards of 3 stars or higher. Tinh Bien has reviewed 62 types of goods, 176 potential products of 131 subjects, belonging to 6 industries, including: Food; beverages; medicinal herbs and medicinal products; handicrafts; ornamental plants; and community tourism services, ecotourism and tourist attractions. Thus far, Tinh Bien has developed 83 local specialty products for tourism, by the end of the year it is estimated that there will be 50 OCOP products certified with 3 stars and 4 stars.
OCOP Tinh Bien products on shelves of specialty stores in An Giang province - Photo: TL
According to the town leaders, in the coming time, the locality will continue to support and develop OCOP products in the direction of improving quality and increasing product value. Accordingly, improving eye-catching packaging, attracting and matching customer tastes, tracing origin, and labeling products are focused on.
In addition, the commune will support intellectual property rights protection subjects; manage and sell products on digital platforms, and at the same time, connect product consumption with retail outlets, supermarkets, etc.
Strengthening trade promotion of OCOP products
In addition to focusing on developing typical OCOP products, Tinh Bien town also strengthens activities to expand consumption markets inside and outside An Giang province, and promotes trade promotion activities to bring products closer to consumers. Many practical activities such as: local OCOP gift baskets are launched on the market during holidays, Tet, conferences, tourist attractions; building websites, printing leaflets, banners to introduce products; participating in regional specialty festivals inside and outside the province.
OCOP products of Tinh Bien town are displayed during trade promotion events - Photo: TL
Tinh Bien town has built a Tre Lang OCOP product display point located in Nha Bang town and an OCOP display point, combined with the development of a model of applying water-saving irrigation technology on mulberry trees located in Thoi Son commune. In addition to the on-site display point, OCOP products are supported by the agricultural sector to be put on e-commerce platforms, grouping specific and potential products to have a direction to support long-term product development.
OCOP products of Tinh Bien town are displayed during trade promotion events - Photo: TL
Thanks to promoting and promoting trade activities, Tinh Bien's OCOP products are currently the priority choice of many consumers inside and outside the district. In addition, OCOP products are also the choice of many tourists when traveling to the town, contributing to increasing revenue for production facilities, while creating a positive effect in the implementation of the program "One Commune One Product". OCOP products and specialty products have participated in many trade promotion events such as: Program to bring Vietnamese goods to rural areas, Mekong Delta Industry and Trade Fair, Vietnam - Thailand Shopping and Culinary Fair, Traditional Cake Festival 2023. Tinh Bien OCOP products have transformed themselves beyond the local administrative boundaries, participating in large distribution systems such as: Bach Hoa Xanh, Big C, Antesco Company, airports, points of sale in Ho Chi Minh City, Hanoi, Can Tho..., meeting the increasingly high tastes of customers.
Comment (0)