The multi-level marketing business registration certificate of Aloe Trading Company Limited has expired but has not been renewed. Previously, singer Doan Di Bang and her husband had appeared at many events of this company.
Singer Doan Di Bang and her husband appeared with Ms. Truong Thi Nhi (middle) at the event of Aloe Multi-level Company - Photo: FLP Vietnam
The 77-year-old woman behind the Aloe Vera MLM company
The National Competition Commission recently sent a document to the Department of Industry and Trade of provinces and cities announcing that the multi-level marketing registration certificate of Aloe Trading Company Limited (Lo Hoi Company) has expired since January 1, 2025.
The registration certificate has expired and not been renewed, the National Competition Commission has requested Aloe Company to terminate multi-level sales activities according to regulations.
On the website, Aloe Company also announced "temporary suspension of multi-level sales" to distributors.
"The company has submitted an application to extend its multi-level marketing registration certificate to the National Competition Commission but has not yet received an extension," said Ms. Truong Vo Hoang Y, the company's general director.
According to information from the Ho Chi Minh City Business Registration Office, Aloe Company was established in 2001, with its headquarters in District 3, Ho Chi Minh City.
Initially, Ms. Truong Thi Nhi (born in 1948) was the legal representative of this multi-level enterprise, then transferred to Ms. Truong Vo Hoang Y (born in 1992) from October 2023 to present.
Data from the business registration system also shows that the charter capital of Aloe Company in the latest update at the end of 2024 is still 50 billion VND.
In particular, the list of capital contributors includes Ms. Truong Thi Nhi with 98.72% of capital, equivalent to 49.36 billion VND. The remaining is Ms. Nguyen Thi Thuy Duong contributing 1.28%, equivalent to 640 million VND.
In addition to being the owner of Aloe Company, Ms. Truong Thi Nhi is also known as the chairwoman of the Vietnam Multi-Level Marketing Association. This association was established to manage and orient multi-level marketing activities in Vietnam and at companies participating in this field.
What was the relationship between Doan Di Bang and his wife?
Recently, Aloe Company has become more well-known due to its association with businessman Nguyen Quoc Vu, the husband of singer Doan Di Bang.
Recently, this company has not updated any new events and Mr. Vu's role is no longer clear. However, at some events of this company in 2016 - 2017, Mr. Vu appeared with his singer wife in the role of senior manager.
In the "Sharing of successful managers" section on this multi-level marketing company's website, Mr. Nguyen Quoc Vu is also introduced as a senior manager and shares many things about his journey to this multi-level marketing company. Accordingly, Mr. Vu said that he officially became a distributor of Aloe Company since 2004.
Businessman Nguyen Quoc Vu (second from left) once appeared as a senior manager of Aloe Vera Company - Photo: FLP Vietnam
Notably, during its operation, Aloe Company also had many controversies. At the end of 2006, the Ho Chi Minh City Department of Trade (now the Department of Industry and Trade) pointed out many violations of Aloe Company regarding product quality, labor use, trade and tax.
According to the issued inspection documents, Aloe Vera is part of the global multi-level marketing network of Forever Living Products International Inc. (USA).
Aloe Vera imports and exclusively distributes Forever Living products of Aloe Vera of America Inc. (AVA) in the form of multi-level marketing of 76 items, mainly nutritional foods and cosmetics.
Imported products were priced by AVA for Aloe Vera, which the company then resold at a price difference 11.52 - 74.60 times higher than the import price.
By the end of August 2006, the total number of people participating in the multi-level marketing network that Aloe "mobilized" was up to 116,746 people spread across 46 provinces and cities nationwide, of which the largest number was in Ho Chi Minh City with over 50,000 participants.
Source: https://tuoitre.vn/cong-ty-da-cap-vua-dung-hoat-dong-nu-dai-gia-77-tuoi-dung-sau-lien-quan-gi-vo-chong-doan-di-bang-20250117140237134.htm
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