Game show fever crushes Vietnamese singers

Karik's album is one of the dedicated musical products of Vietnamese artists that is being held back by the heat of the game shows "Anh trai say hi" and "Anh trai vu ngan cong gai".

In the current “trending top” on YouTube, the top 3 positions are all performances in Brother show say hi. Looking more broadly, in the top 15 trending music, there are 9 products from 2 game shows “Anh trai”. With such a fierce race, Vietnamese singers must consider if they are planning to release new products.

Karik's album did not create the expected effect.

The stumbles

Karik's new album, with 2 light and dark versions, including 14 songs, is the product that audiences are most interested in in 2024. This album started smoothly with a series of hits when released separately, such as You play and you suffer Life partner and the closest is Diary of Life . However, when Karik released the full album, the audience's attention to this product was not significant.

In 14 articles, Help (Karik ft Miu Le) has the most views on YouTube. However, Kiu is only attracting nearly 400,000 listens. After a week of release, there are no songs in the album. 421 Karik's new songs, in the visualizer version, are in the "top trending". On digital music platforms, typically Spotify, Karik's new songs do not attract many listens.

Anyway, with the success of You play and you suffer, Life partner. and Diary of Life , Karik's debut album has more or less achieved certain success. It's just a pity for the Rap Viet judge that the songs he released afterwards were all high quality and well-prepared but were not noticed. A complete album for Karik, with at least 50% of the products spreading well like the achievements of MCK and Obito, will be difficult to happen.

The fact that the Vietnamese music market is focusing on the heat of the two game shows "Anh trai" may be the main reason why the album 421 forgotten by the audience. Karik was unlucky to release an album at this time, not only because of the 2 game shows, but also because the music market in particular and the Vietnamese entertainment industry in general were having too many fluctuations. The time Karik released the MV Diary of life , everything is still quiet but the past week has been a different story.

Over the past two weeks, many other singers have been unable to "get airplay" for their new products. MV I should love her Orange's MV failed to reach the top trending. Recently, Noo Phuoc Thinh released a MV but had a difficult start, having difficulty entering the top trending because the number of views increased slowly. Even a big name like Den Vau could not "climb the top" as quickly as before with the MV Friendship . Currently, Den Vau's MV is also missing because game shows are taking over the airwaves.

For many singers/rappers, the important condition for them to consider releasing a product is to look at the level of competition in the market. Avoiding clashes with Son Tung is one of the things many artists have to do. Now, the majority have to recalculate the drop point when the appeal of artists and performances on the game show "Anh Trai" is changing and becoming more and more unpredictable.

The songs on the game show are creating a strong temporary effect.

Why game shows are so popular

Songs originating from game shows are dominating the trending top, essentially songs that gather hot names of the current market. Halo - the trending song - features Rhyder, Duong Domic and Phap Kieu, young artists with high recognition on social networks. Ranked right below are Quang Hung MasterD, Negav, also the "favorites" of the show production unit Anh trai say hi and are being polished to become famous on all social networking platforms.

At the show The brothers who overcame thousands of obstacles are mostly famous artists. When big names join forces to create a common value for a performance, it is obvious that those songs will become a hit.

Coming from game shows, the songs had an initial advantage, as they immediately reached a large television audience, thereby solving the biggest problem of a music product when released, which is creating initial recognition.

The song starts well, later has the advantage of recommendation and the spread will multiply.

Game shows have many supporting factors to promote songs. The virality of songs also determines the fate of a game show. Therefore, from the side of the game show organizers, there will be strong communication moves, with a much larger and more widespread scale than a singer or the singer's team doing communication.

Songs from game shows, most of them have one thing in common: they immediately become popular but do not have long-term appeal. Only within the framework of the game show, the appeal of the artists and performances will certainly have a big effect.

The race between the shows Anh trai say hi and Anh trai vu ngan cong gai has just begun. In the coming time, when both shows enter the most exciting stage of team formation and performances, many viral songs are promised to be released. The Vietnamese music market in the next 2-3 months will only revolve around the heat of game shows.

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