Promote Vietnamese products and cuisine
Within the framework of implementing economic and trade cooperation activities between Vietnam and Germany, especially activities to promote cooperation with localities of the Federal Republic of Germany, the Vietnam Trade Office in Germany organized an impressive Vietnamese booth at the Leipzig Cultural Festival taking place from August 23 to September 30, 2024. This event is not only an opportunity to promote the image of the country and people of Vietnam but also an important bridge to promote economic cooperation between the two countries.
 |
| At the booth, visitors had the opportunity to enjoy the typical flavors of Vietnamese cuisine. Photo: TVVN in Germany |
With the theme "Leipzig celebrates diversity", the festival attracted a large number of visitors from many countries. The Vietnam pavilion, with the participation of Vietnamese businesses and communities in Leipzig, became one of the highlights of the event.
At the Vietnam booth, visitors had the opportunity to enjoy the typical flavors of Vietnamese cuisine, from strong coffee, delicious tea to traditional dishes. In addition, handicraft products, agricultural products, especially organic and environmentally friendly products, also received great attention from customers.
Mayor of Leipzig, Mr. Burkhard Jung said: " Leipzig is a multicultural and multi-ethnic city. The festival is an opportunity to connect culture, trade and promote typical products of countries to friends around the world. I would like to thank the representatives of the countries for attending and hope to continue to promote the spirit of cooperation, actively participate in promoting the culture and typical products of the countries in the future."
 |
| Mayor of Leipzig - Mr. Burkhard Jung - took a souvenir photo at the Vietnamese booth. Photo: TVVN in Germany |
On the opening day, the Vietnam Trade Office in Germany inaugurated the Vietnam pavilion with the participation of Mr. Bui Quang Huy - Chairman of the Vietnam Business Association in Leipzig, representatives of the Leipzig government and a large Vietnamese community in Leipzig.
Leipzig Mayor Burkhard Jung, Leipzig Deputy Mayor Clemens Schülke in charge of economy, labor and digital affairs and city officials visited the Vietnam pavilion and highly appreciated Vietnamese products, cuisine as well as the contributions of the Vietnamese community to the overall development of the city. The Mayor also thanked the role of the Vietnamese community and the Vietnamese Embassy in Germany as an important bridge connecting Vietnam - Germany as well as between Leipzig and Ho Chi Minh City (Leipzig's sister city).
New opportunities for Vietnamese businesses
Vietnam and Germany are enjoying increasingly deep cooperation in many fields. Two-way trade turnover between the two countries continues to grow steadily, especially in agricultural and aquatic products.
The city representative announced that in 2025, within the framework of the 50th anniversary of the establishment of diplomatic relations between Vietnam and Germany, the city will have special program activities for Vietnam and hopes that the Vietnamese side will actively cooperate and participate with the premise of this product promotion activity.
At the Vietnam pavilion, activities introducing Vietnam's export products took place enthusiastically. German and other visitors were very interested in experiencing Vietnamese products such as coffee and tea from King Coffee, dried fruits from Hung Nguyen Company, Son La tea products, Ocop Binh Dinh tea, Longevity's Sea Grapes, Eco Straws Vietnam rice straws, bowls, plates, cups, glasses made from sugarcane bagasse from Ecoever or sauces and spices from DH Foods and many Vietnamese rice products such as vermicelli, noodles, pho, banh hoi.
Visitors shared very useful and practical information about their needs, tastes and consumption habits. They said they really like environmentally friendly products, organic products that focus on sustainable consumption. Many visitors were very interested in the channels to buy these products in Germany.
The event promoting Vietnamese products at the Leipzig Cultural Festival has opened up many new opportunities for Vietnamese businesses. This is a clear demonstration that Vietnam is increasingly asserting its position in the international arena.
 |
| The Deputy Mayor in charge of economic affairs of Leipzig city and the Chairman of the Vietnamese Business Association in Leipzig took a souvenir photo at the booth. Photo: TVVN in Germany |
According to the Trade Promotion Agency, Ministry of Industry and Trade, over the years, Germany has always been one of Vietnam's important trade partners. In the relationship between the two countries, economic, trade and investment cooperation is a pillar.
In 2023, two-way trade turnover will reach more than 11 billion USD. Germany is Vietnam's largest trading partner in Europe. By the end of July 2024, the total import-export turnover between Vietnam and Germany will reach about 6.7 billion USD, up 3.47%, of which Vietnam's exports to Germany will reach over 4.58 billion USD, up 4.84% and Vietnam's imports from Germany will reach about 2.12 billion USD, up 0.63% over the same period in 2023, with a trade surplus of over 2.46 billion USD, up 8.76%.
For the agricultural and aquatic products group, the export turnover of this group reached over 734.74 million USD, an increase of 40.6%, in which almost all items with recorded exports in this group achieved positive growth, specifically coffee reached over 427.75 million USD, an increase of 42.3%; aquatic products over 109.67 million USD, an increase of 6.3%; cashew nuts reached over 77.88 million USD, an increase of 26.8%; pepper reached over 57.13 million USD, an increase of 152.4%; vegetables and fruits reached 37.64 million USD, an increase of 118.7%; rubber reached 24.15 million USD.
With the results achieved, it can be seen that the potential for cooperation between Vietnam and Germany, especially between localities of the two countries, is still very large. This is also the driving force to help the two sides continue to strengthen cooperation in many fields, from economics, trade to culture and education.
| Regarding local cooperation, Leipzig and Ho Chi Minh City officially established a partnership on July 21, 2021. Previously, at the end of 2018, Leipzig opened a representative office in Vietnam and so far, Leipzig is the only German city with a representative office in Vietnam. In recent years, Leipzig and Vietnam in general, as well as Ho Chi Minh City in particular, have closely coordinated and effectively implemented many cooperation projects in many diverse fields from economics, culture, health, education - training, to energy, environment, conservation of rare animals, etc. |
Source: https://congthuong.vn/co-hoi-quang-ba-xuc-tien-tieu-thu-hang-viet-tai-le-hoi-van-hoa-leipzig-duc-341301.html
Comment (0)