Experts share business success thanks to livestream

At the Conference on promoting regional linkages in e-commerce development in the Central Highlands region recently organized by the Department of E-commerce and Digital Economy, the special livestream session of MC-KOC Thuy Dung right in the auditorium was the highlight attracting the delegates.

With a passionate and inspiring sharing, KOC introduced the advantages of livestream as well as how to organize a successful livestream session; at the same time, practiced a special livestream session to introduce and promote some typical products of the Central Highlands provinces.

The livestream session has received attention and response from many businesses looking for opportunities on digital platforms to conquer the large consumer market.

MC-KOC Thuy Dung shares the advantages of livestream (Photo: ecomviet.vn)

In recent years, thanks to the promotion of e-commerce development, including effective use of livestreaming, businesses in the Central Highlands have continuously proactively promoted the region's typical products to domestic and foreign consumers.

Coming from the Central Highlands, Hana Ban Me is a successful brand on the Tiktok platform thanks to taking advantage of livestreaming. The brand representative shared: “In June 2021, due to the impact of the Covid-19 epidemic, I chose to return to my hometown with my family. At that time, I went to work on the farm and filmed short clips recording my parents' daily life, the times when my mother pressed peanut oil, my father picked coffee, picked durian, and the way my mother selected each avocado... All were recreated in a vivid, realistic and close way. Those clips were selected and posted on the Tiktok channel, helping readers feel more clearly about life as well as the products from the Central Highlands that we provide."

It can be said that Hana Ban Me has succeeded in selling on TikTok Shop by exploiting and focusing on the strengths of the business (in terms of methods, technology, techniques, factories, raw material areas, etc.) and effectively exploiting resources, along with that, cooperating with KOLs and KOCs through affiliate marketing.

After finding her own way, Hana Ban Me developed the TikTok Shop channel with many Central Highlands specialties, rated 4.7 stars, with more than 75,000 sales. Hana Ban Me channel currently has 1,200,000 followers, including many well-interacted videos that are loved by readers.

Livestream is the fastest way for sellers to reach many buyers. (Photo: ecomviet.vn)

For example, Phuong Di Honey is one of the first local sellers to join TikTok Shop (June 2022) with a high level of engagement with the platform. After joining, Phuong Di Honey applied the ACE model to selling on TikTok Shop with a variety of products. In addition, to maintain a regular weekly content production frequency, every day, every 4-6 hours, Phuong Di Honey will have a livestream session to introduce products on the platform.

Thanks to that, Phuong Di Honey brand increased revenue by 64%, contributing 20% ​​of the company's total revenue. The company's TikTok channel reached 238 thousand likes and 91 thousand followers with more than 22 thousand purchases compared to the same period in 2023.

These are just two of the many businesses and business households that have succeeded on Tiktok Shop thanks to livestream.

Affirming the effectiveness of livestreaming on online platforms, MC-KOC Thuy Dung said: “ Livestreaming is not fussy or complicated, it is a way from heart to heart. As long as the seller is sincere, open, and enthusiastic in introducing, the buyer will feel secure to “close the deal” to buy the product ."

Undeniably, livestream sales has been and is one of the fastest growing industries with a lot of potential, and is used as a strategy to help businesses achieve their business goals.

Source: https://congthuong.vn/chuyen-gia-chia-se-thanh-cong-trong-kinh-doanh-nho-livestream-345780.html