Chairman of a chain of nearly 150 Japanese food supermarkets comes to Da Nang to find sources of goods

Many agricultural enterprises in Da Nang City directly introduced their products to the Chairman of BELC supermarket chain - one of the largest supermarket chains in Japan.

On the morning of December 3, in Da Nang City, a meeting, exchange and trade promotion took place between the Department of Industry and Trade of Da Nang City and the delegation of the Japan - Vietnam Business Association (JVBA). Also attending were agricultural and food processing enterprises of Da Nang City.

On the side of the JVBA delegation, there were Mr. Shuichi Gomi - Chairman of JVBA, Mr. Issei Harashima - Chairman and CEO of BELC supermarket chain - one of the largest supermarket chains in Japan specializing in agricultural products and food, and a number of delegation members.

Da Nang Department of Industry and Trade and JVBA connect to promote Da Nang agricultural products to the Japanese market

At the meeting, Ms. Do Thi Quynh Tram - Deputy Director of the Department of Industry and Trade of Da Nang City - said that the import-export turnover of Da Nang City in the past time continued to achieve positive results. In the first 10 months of 2024, Da Nang's import-export turnover reached 2.8 billion USD. Of which, Japan accounted for 30% of the total import-export turnover. Da Nang City exports to Japan products such as seafood, textiles, electronic equipment, handicrafts, wood chips, children's toys and some other products.

In Da Nang City, there are currently more than 100 Japanese FDI enterprises with a total registered capital of about 1 billion USD/4 billion USD of total FDI capital in Da Nang City.

Deputy Director of the Department of Industry and Trade of Da Nang City, Do Thi Quynh Tram, said she is ready to support and act as a bridge to connect supply and demand between Da Nang products and Japanese enterprises.

“The Department of Industry and Trade of Da Nang City, with its assigned functions in the field of industry and trade, wishes to support the city’s enterprises in connecting Da Nang City’s products to the Japanese market. If Japanese enterprises have a need to connect, the Department of Industry and Trade is ready to be a bridge connecting supply and demand,” said Deputy Director of the Department of Industry and Trade of Da Nang City, Do Thi Quynh Tram.

Mr. Shuichi Gomi - Chairman of JVBA - said that Japanese enterprises pay great attention to products in Vietnam. However, to bring information about products in Vietnam to the Japanese market is still difficult. Therefore, as a representative of the business association, JVBA will support the connection and promotion of trade between products of Da Nang in particular and the Central region in general to the Japanese market.

Da Nang businesses introduce products to importers and distributors in Japan

At the meeting, many typical agricultural and food production enterprises of Da Nang City directly introduced their products to the leaders of the BELC supermarket chain to seek opportunities to enter the food supermarket chain in Japan.

Representatives of the Japanese business delegation were interested in issues such as manufacturing diverse products according to individual orders, food safety standards, exports, product scale, etc.

Da Nang Department of Industry and Trade presents souvenirs to Japanese business delegation

The delegation representative also said that after this working session, the delegation will return to Japan to discuss with the company and introduce strategic products to supermarkets and move on to the next working sessions. " Among the businesses today, there are some products that we are very interested in and will definitely have separate, in-depth discussions about the products. In the near future, BELC will also have a plan to import products from Da Nang and the Central region", said Mr. Issei Harashima - Chairman and CEO of BELC supermarket chain and added: "After 2 days of working in Da Nang, I have many directions to import Vietnamese products to supermarkets in Japan. BELC also hopes to be a bridge to bring Da Nang products in particular, and Vietnam in general, to Japanese consumers".

Mr. Issei Harashima - President and CEO of BELC supermarket chain

It is known that BELC currently owns a chain of 142 food supermarkets across Japan. This unit specializes in trading quality agricultural products. Currently, there are some Vietnamese products in the BELC supermarket chain such as processed coffee, and soon shrimp.

Some pictures of Da Nang agricultural enterprises introducing products to leaders of the Japanese BELC supermarket chain:

Introducing Da Nang's grilled coconut cake products

Introducing products from Tra My cinnamon

Introducing ST25 organic rice product

Introducing processed food products

Coffee product introduction

Da Nang agricultural enterprises participate in connecting with representatives of Da Nang Department of Industry and Trade and Japanese enterprises

Source: https://congthuong.vn/chu-tich-chuoi-gan-150-sieu-thi-thuc-pham-nhat-ban-den-da-nang-tim-nguon-hang-362242.html