As the Lunar New Year 2025 is approaching, OCOP product producers in the province are boosting production, improving product quality, improving designs and innovating consumption channels to meet the increasing demand of consumers.
An Cuc Nem Ong brand in Ben Sung town (Nhu Thanh) has been recognized as a 3-star OCOP in 2022. Thanks to its outstanding flavor, quality and cultural value in the product, it is increasingly known and chosen by consumers in and outside the province, becoming one of the OCOP products in the food group with high consumption. These days, the facility is busy producing to ensure the supply of goods to the market. Mr. Le Huu An, the owner of the facility, said: When participating in the OCOP Program, the facility always complies with food safety standards and environmental protection in production, while promoting traditional cultural factors and safe raw materials to bring a unique flavor to the product. An Cuc Nem Ong is an instant food that does not need to be processed, so it is very convenient to use. In addition, the product has a beautiful design, suitable as a gift on holidays and Tet. Therefore, year-end consumption can increase by 15-20% or more compared to normal.
To proactively source quality raw materials, from the beginning of the fourth quarter of 2024, the facility has cooperated with pig farmers to ensure food hygiene and safety in the locality to increase meat production. At the same time, connect and import spices such as onions, pepper, garlic, chili, etc. early to have a good source of raw materials and stable product prices to supply to agents for consumption in and outside the province. Along with that, the facility also innovates designs and packaging to suit the needs of use, gifts and presents of the market during Tet. It is expected that on the occasion of the Lunar New Year At Ty 2025, An Cuc Nem Ong facility will supply about 30,000 product tubes to the market.
With 6 products achieving 3-star OCOP including fresh cordyceps; dried cordyceps; cordyceps wine; wine, cordyceps-infused honey and cordyceps-infused bird's nest, Mai Thi Trang production facility in Nga Son town (Nga Son) is entering the peak production season. Mr. Nguyen Van Tuan, in charge of business of the facility, said: Before the products were recognized as OCOP, the supply market was mainly in Thanh Hoa province, but after achieving OCOP star, the facility has "scored points" in the hearts of customers thanks to quality products, diverse designs and reasonable prices. Up to now, Dang Khoa branded products have been sold in many provinces and cities across the country. With the characteristic of nutritious products, health enhancement, the consumption is high during holidays and Tet, increasing by 30-40% of output compared to normal days. Since the beginning of December, the facility has received many orders from agents and consumers in and outside the province. Therefore, in addition to increasing production staff, the facility has been creating gift sets and elegant gift baskets, suitable for many customer segments to boost product consumption. The special thing about gift sets with Dang Khoa brand is that on the gift boxes, the facility has printed the story of each product, so when giving a gift, it will be more meaningful.
According to statistics from the Provincial New Rural Development Program Coordination Office, the province currently has 592 OCOP products from more than 320 entities. Of which, about 450 products belong to the food group. In addition, the province also has more than 30 stores displaying and selling OCOP products and dozens of points of sale of OCOP products as souvenirs at tourist areas and spots. The diversity of OCOP products will enrich the amount of goods during this year's Tet holiday. Notably, to create highlights, many OCOP entities have invested and come up with ideas for luxurious designs and packaging to meet the diverse and increasingly high needs of consumers.
Ms. Dao Luong, in charge of sales at the OCOP product store on Ba Trieu Street (Thanh Hoa City) said: "Instead of selling individual OCOP products, this year's Tet holiday, the store has invested in designing eye-catching box bags, combining many products together into gift sets to meet customers' gift-giving needs. This year's Tet holiday, the store expects to sell about 500 OCOP product gift baskets with luxurious packaging and a variety of prices for customers to easily choose from. In addition to making gift baskets and gift boxes ready for customers to buy, the store also accepts packaging according to customer requests."
With the richness of the product system and the sensitivity of the subjects when approaching promotional opportunities, Thanh OCOP products will be closer to consumers, contributing to increasing economic value and affirming the position of OCOP products in the market.
Article and photos: Le Ngoc
Source: https://baothanhhoa.vn/chu-dong-nguon-cung-cac-san-pham-ocop-phuc-vu-thi-truong-tet-234072.htm
Comment (0)