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California Fitness' largest outdoor event of 2023 features a blend of movement, entertainment, and business-to-consumer engagement, including vibrant community fitness activities.
The highlight of the event is the 5km bubble run in Ho Chi Minh City. Participating in the race, runners will be immersed in the world of soap bubbles. In addition, Sunrise Yoga and outdoor Les Mills & Zumba classes will also welcome more than 1,000 California Fitness members to join in the workout under the guidance of the brand's elite instructors.
On the same day, the All-Star Fight martial arts tournament will be held and broadcast on HTV channel, bringing dramatic competitions between a series of leading athletes in the fields of Muay Thai, MMA, Boxing, and Kickboxing.
Mr. Dane Fort - General Director of FLG Vietnam affirmed: "For each ticket sold, the organizers will donate 50,000 VND to the Vietnam Heartbeat Program to sponsor heart surgery costs for children in difficult circumstances."
Mr. Phan Ngoc Huy - Chairman of the HCMC Muay Federation said: "The tournament creates the best conditions for professional fighters to compete, as well as bringing great entertainment moments to the audience. Broadcasting the tournament helps Vietnamese viewers access this martial art, while spreading the spirit of sports widely."
Mr. Dane Fort - General Director of FLG Vietnam, the group that owns the brand, said: “To choose an event to launch the A Healthy Life campaign with the aim of “improving the health and longevity of millions of Vietnamese people through comprehensive health care habits”, we decided that it had to be a super event that spans many areas from physical to mental health to reach as many people as possible, spreading the concept of a balanced life, thereby inspiring the pursuit of a healthy lifestyle. With careful investment in both content and form, we hope that this playground will receive the response of many individuals who are passionate about exercise”.
Open to all ages, the event is closely sponsored by Life Fitness, Proflex, LivWell and Artemis of Switzerland, and is expected to attract nearly 8,000 participants including sports enthusiasts, music fans and California Fitness' network of partners in many industries from press, television, businesses, universities to non-governmental organizations.
For each ticket sold, the organizers donate 50,000 VND to the Vietnam Heartbeat Program to sponsor heart surgery costs for children in difficult circumstances.
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