The price of An Cung agarwood product is 4.5 million VND/box, but today the “boss” is coming to Ha Tinh so it will be sold for 2.5 million VND. In just a moment, more than 20 people in the hall did not hesitate to “close the order”.
For many days now, the address 58 Xuan Dieu Street (Ha Tinh City) has always been bustling with customers coming and going. The facility displays the sign KINGSAM Korea Ginseng, operating 2 shifts/day (around 7:30-10:30 and 13:30-15:30) to introduce, sell products, and give gifts to participants.
During operating hours, the facility is always crowded with customers.
To learn more about this business, we directly attended a sales presentation. Because we were told that they “only sell to the elderly”, in order to participate, I had to go with a relative who was over 60 years old. However, it was quite difficult to get into the hall because we did not have a membership card and no one to introduce us, but after some pleading, we were still given cards and “attended”.
After the “parking round”, we were led to sit in the row of seats of the Golden Pig team. According to observation, all the customers were elderly (50 years old and above) and mainly women, with only a few old men. Some of them had become regular customers of the store’s staff. Although from the outside, the establishment looked quite quiet, with almost all the doors closed (except for one door that was wide enough for people to enter and exit), the inside was very bustling.
Video: Customers exercise before being introduced and sold products.
After the customers had almost filled the place, around 8 o’clock, the staff began to invite people to… exercise. Following the staff’s instructions, the men and women participated in a 10-minute on-site exercise with lively music. After that, there were greetings to create intimacy, “warming up” before starting the main part of introducing and selling products…
According to the introduction of the staff, since the opening of the sale, this is the first time "boss" Trung has come to attend with the people of Ha Tinh. After a few minutes of waiting, the "boss" appeared and after the initial introduction, he began to inform about common diseases of the elderly such as stroke, apoplexy, then introduced and sold An Cung agarwood products with attractive incentives.
The hall was packed with elderly guests.
In the sharing of "boss" Trung, "stroke and cerebrovascular accident spare no one, especially the elderly; the fact that you prevent your own illness is also helping your children and grandchildren, not becoming a burden to them"...
The An Cung Tram Huong product is a limited edition product of the company, priced at 4.5 million VND/box, but today it will be discounted to 2.5 million VND. Those who previously bought this product for 4.5 million VND will only have to spend 500 thousand VND today to get an additional box... In addition, if you buy during this occasion, you will receive a free box of brain tonic worth 1.4 million VND and 2 packs of Korean ginseng candy.
After the attractive sharing of the "boss" and the persuasion and invitation of the staff, the men and women in the hall took turns "closing the deal". "Mom, today is your first time here but you are very lucky, you only spent 2.5 million VND but you already have a box of stroke prevention medicine to use for 3 months. Today the boss comes back and it is at that price, buy it, mom" - a staff member of the Golden Pig team pleaded; "Why are you wearing earrings, sell them and buy An Cung agarwood to use" - an old lady in the team interjected...
The Bear team had people registering to buy, the Golden Pig team could not be far behind… just like that, the hall became bustling and bustling in the “competitive atmosphere” of buying goods of the 4 teams. After the “boss’s” sharing session, there were about 20 people ordering An Cung agarwood.
Recording of advertising, product sales and "closing" atmosphere in the hall
After purchasing the product, customers are given a redemption ticket for future purchases.
After chatting with the ladies around who had participated many times, I learned that after each presentation about diseases and product introductions, the items were offered at exorbitant prices, such as Black ginseng for 18 million VND, An Cung agarwood for 4.5 million VND... but the following days, the price was reduced by half or more, along with many gifts, VIP cards for loyal customers with discounts when buying the next products... In addition, this facility also sells products such as toothpaste and plasters, all of which contain ginseng.
After only 1.5 hours, the Korean product sharing and selling session ended. Even though we didn’t buy anything, we were still given a coupon, 1 coupon to receive 1kg of white sugar to take home and promised to receive a bottle of fish sauce in the afternoon if we participated.
At first, people came just out of curiosity and to take home gifts. However, my own “experience” shows that if you are not careful, you can easily be persuaded by product advertisements, promotions, etc.
After each participation, even if not purchased, customers still receive gifts like this...
Through our investigation, the facility at 58 Xuan Dieu Street (Ha Tinh City) operates with all necessary requirements. "The locality manages administratively, when the unit submits all required documents, the ward agrees to allow the operation. During the operation of this facility, we also request the ward's functional forces to regularly inspect and monitor" - Chairman of Bac Ha Ward People's Committee Nguyen Duc Hai informed.
It is worth mentioning that in Ha Tinh and especially Ha Tinh city, a similar sales model has appeared in the KINGSAM Korea Ginseng facility. Customers are mainly elderly people, selling Korean functional foods, when they come they also exercise, are cared for and asked, even if they do not buy, they are given gifts to take home... And then, the company left, leaving behind activated carbon mattresses, red ginseng extract... for women and mothers that are not "miraculous" for health as advertised, and did not meet the staff or "bosses" to ask and make recommendations.
Obviously not new, but the "marketing" method of selling gifts to the elderly continues to attract people to learn and "spend money". They "hit" the psychology of the elderly when they are constantly worried about their health, do not want to become a burden to their children when they are sick, with attractive and appealing sales methods.
To avoid "repeating the old story", it is necessary to continue to have the participation of functional sectors and local authorities in State management of contents such as product quality, price, advertising, promotion... In addition, people themselves also need to be alert, vigilant, and compare with similar items before buying.
An Nhien
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