How Japanese investors shape real estate products in Vietnam
The increasing presence of Japanese enterprises in the Vietnamese real estate market, whether through acquisition, capital contribution or direct project implementation, also opens up a new picture for shaping the types of products and services provided.
Modern, optimized living space mid-range project
Recently, instead of contributing capital or buying back shares from domestic partners to implement projects, many Japanese enterprises have directly implemented the projects from start to finish. Therefore, what users really care about most is the quality and “Japanese standard living environment” that each project brings.
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| TT AVIO project is designed in Japanese style. |
For example, a joint venture of three Japanese partners Cosmos Initia, TT Capital and Koterasu Group has started construction of the TT AVIO apartment project in Di An City, Binh Duong. By choosing to build affordable apartments with an area of less than 60 m2/unit at the TT AVIO project, the investor is committed to optimizing living space while also meeting the needs and finances of many customers.
According to Mr. Keisuke Muraora, representative of the joint venture, in the projects that Cosmos Initia implements, the most important factor is the ability to attract buyers who want to actually live in the project. Even when the legal procedures are completed, the project will still not be successful if it does not meet the living needs of customers. Therefore, in addition to ensuring legal progress, investors also pay special attention to factors such as location, amenities and living environment around the project.
In addition, with decades of experience in building houses in "land-scarce" areas like Tokyo, we understand that housing in Japan emphasizes optimization because living space is inherently cramped. Therefore, Cosmos Initia's point of view is to use space effectively, creating a sense of comfort for residents living in each type of apartment.
“With the desire to promote our role in provinces and cities with increasingly narrow land areas but increasing housing needs, we have planned specific stages such as layout design and elaborate and meticulous construction of structures in investment projects in Vietnam,” Mr. Keisuke Muraoka emphasized.
Cosmos Initia Joint Venture representative understands that small but fully functional spaces are a modern and practical trend, helping customers enjoy a comfortable life within a reasonable budget. The cooperation in the joint venture not only helps improve the quality of the project, but also creates flexible financial solutions, making it easy for buyers to access and pay for their apartments. Therefore, Cosmos Initia and local partners are committed to supporting customers in creating flexible and convenient payment options.
Raising the standard of Vietnamese real estate
With a neat and high-class style, many projects with the participation of Japanese investors have partly raised the status of Vietnamese real estate.
Notably, Nam Long cooperated with two Japanese partners, Hankyu Hanshin Properties and Nishi Nippon Railroad, to continuously launch many product lines, such as Flora Anh Dao, Mizuki Park, Akari City, etc., or the Akari City project launched in 2018, which has now completed phase 1 with nearly 2,000 households.
In addition, Nam Long joined hands with Nishi Nippon Railroad to build the 355-hectare Waterpoint integrated urban area in Ben Luc, Long An.
In addition to design style and surrounding amenities, with strong economic potential, projects with the participation of Japanese investors mostly attract customers' attention thanks to on-time delivery and complete legal documents.
In addition, these projects also have optimized selling prices and designed practical and reasonable sales policies.
In fact, long-term cooperation from a Japanese partner is not only a story of solid financial potential, ensuring the project implementation roadmap, but also helps to perfect the management and operation model, approaching world real estate standards.
Most recently, The One World, invested by 3 Japanese investors and Kim Oanh Group, is an urban area built on a land fund of nearly 50 hectares in Binh Duong, including 6 subdivisions with about 10,000 products, from land, shophouses, townhouses to villas and apartments. This project is expected to bring modern conveniences and lifestyles, becoming a notable urban area in the area.
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