How are foreign milk companies advertising in Vietnam?

Below are at least 10 typical foreign milk brands currently promoting in Vietnam, along with notable slogans or advertising messages (focusing on the benefits of increasing height and controlling diabetes):

It is not difficult to see the Abbott PediaSure product on the internet with many advertisements emphasizing its ability to help children increase their height significantly after only 9 weeks. Many pages even post pictures of two babies, one shorter looking at the other with outstanding height. Abbott Nutrition has announced the results of clinical research showing that: PediaSure is clinically proven to help children increase their height by 55% after 9 weeks...

Abbott recommends milk for patients in the STORAGE section (green section), consumers need to be very careful.

Similarly, with Abbott Grow (Grow Gold), a formula milk line with a giraffe logo. The advertisement affirms: Abbott Grow Gold is quality nutrition from Abbott USA, supplementing nutrients to help children grow taller, develop the brain, support a healthy digestive system and enhance resistance.

FrieslandCampina Dutch Lady – This long-standing Dutch dairy company has launched the Dutch Lady Cao Khoe line exclusively for the Vietnamese market, with a slogan associated with height. “Based on the SEANUTS survey, FrieslandCampina is proud to bring Dutch Lady Cao Khoe milk, now supplemented with double vitamin D, exclusively for Vietnamese children. Dutch Lady Cao Khoe milk with vitamin D helps increase calcium absorption so that children can grow taller and healthier” - this company advertises.

Fonterra Anlene – New Zealand milk brand specializing in bone and joint health for middle-aged and elderly people. Anlene attracts attention with a strong message: “Research proves that using milk containing 1200 mg of Calcium, 96 mg of Magnesium, 2.4 mg of Zinc, 9.6 mcg of Vitamin D every day helps reduce the risk of osteoporosis in postmenopausal women in 4 weeks. 2 glasses of Anlene provide the nutrients with the above calcium, magnesium, zinc and vitamin D content”.

There was a TV commercial where the son said: “The doctor said that mom is at risk of osteoporosis… so I decided to take Anlene because I heard that Anlene helps reduce the risk of osteoporosis in 4 weeks.” Although the script was controversial, the core message of “4 weeks of stronger bones” was promoted.

Abbott Glucerna is advertised to help control blood sugar well. Glucerna is clinically proven to help control blood sugar well and support immunity. This is considered a special nutritional product for people with diabetes.

Nestlé Nutren Diabetes - Another milk product for diabetics. On the official website, Nestlé introduces this product: "Provides complete nutrition for people with diabetes or at risk of diabetes, helps stabilize blood sugar and helps prevent complications".

It is undeniable that the above foreign milk advertisements bring certain positive values ​​to consumers and the community such as: Raising awareness about nutrition: The messages "rich in calcium, vitamin D helps strengthen bones, increase height" or "low glycemic index, supplemented with nutrients to stabilize blood sugar" have popularized basic nutritional knowledge to the public.

Thanks to advertising, many Vietnamese parents understand the importance of micronutrients such as Arginine and Vitamin K2 for children's height, or diabetics know the concept of GI (glycemic index) of food. This is nutritional science knowledge that not everyone understands, now cleverly integrated into promotional content.

Foreign milk advertising has served as a mass nutrition information channel, providing a wide range of choices and useful knowledge to many families. However, the positive side is only part of the picture.

Eagle

Source: https://congthuong.vn/cac-hang-sua-ngoai-dang-quang-cao-the-nao-o-viet-nam-384396.html