Cultivate to be more confident in adding "bullet points" about yourself
Nowadays, students before graduating proactively build their personal brand on social networks to attract employers, specifically creating online profiles on the LinkedIn platform. Growing strongly since 2020, LinkedIn is the "bridge" between job seekers and businesses when 95% of employers and professionals use this platform to search for candidates, according to Forbes .
By building a LinkedIn profile right in school, many students learn lessons about personal branding and at the same time "upgrade" themselves in real life to create real value.
For example, Mai Thi Thanh Huyen (23 years old, a former student of Greenwich University Vietnam) started building her LinkedIn profile in her third year of university and considered it a summary of her personal development journey. Based on the profile, Huyen could cover the missing points or compare her current skills with the job requirements to make appropriate adjustments. As a result, Thanh Huyen received many invitations to cooperate from employers at that time.
Currently a content creator at Wolffun (HCMC), Thanh Huyen believes that students should filter information related to the position they are applying for, such as skills, work experience, etc., instead of trying to "show" too many things in their resume.
Thanh Huyen (left) proactively built LinkedIn while still in school.
Similarly, building a LinkedIn profile from university years required Le Anh Hoang (former student of Ho Chi Minh City University of Economics) to improve foreign languages, do early internships to gain experience to "put in" the profile as well as participate in LinkedIn certification courses.
In addition to improving his English, Doan Duy Tan (4th year student, Logistics and Supply Chain Management, International University, Ho Chi Minh City National University) participated in a learning and experience project to increase his confidence when adding "bullet points" about himself to his online profile. Thanks to his profile being updated every year, Tan found a number of internship opportunities and connected with professors from many places to exchange scientific research experiences while working on his project at school.
According to Duy Tan, students should cultivate and achieve certain achievements before building a profile, and at the same time arrange information visually with a clear layout to avoid "dilution".
As for Tran Ly Phuong Hoa (3rd year student, majoring in tourism management, Ho Chi Minh City University of Economics), building a LinkedIn profile is the motivation for the female student to complete all activities properly and achieve achievements for her online profile. "The profile is like a diary recording each person's experiences, at the same time expressing personal identity so that people around and herself do not forget about her," Hoa expressed.
LinkedIn is a tool to help build personal branding online.
Focus on 3 stages when building a profile
As a LinkedIn expert with more than 53,000 followers, Adele Doan (real name Doan Thi Doan), founder of CareerLab, a career development consulting unit for professionals and working people, assessed that this platform brings many benefits to the career development process of students after graduation. From the above cases, she realized that students create positive waves on LinkedIn, contributing to building a professional and trustworthy job search environment.
Through this, students have the opportunity to approach employers, increase their competitive advantage when applying, and at the same time connect and learn from experts in many fields. Furthermore, students can grasp an overview of the labor market, update their professional knowledge and shape their career development path according to their existing skills.
Tran Ly Phuong Hoa, a third-year student majoring in tourism management at Ho Chi Minh City University of Economics, (left) participates in many activities to enhance her LinkedIn profile.
From here, Ms. Adele suggests that students should focus on 3 stages before, during and after building a profile to have a neat and impressive profile.
First of all, students understand how the LinkedIn platform works, proficiently use features such as updating profiles, posting, searching for information, etc.
Next, students need to determine the goals of building a profile, the target audience and the results they want to achieve, and at the same time equip themselves with the knowledge to optimize each item in the profile.
Finally, Adele suggests using your profile to connect with experts, follow helpful resources, interact with other profiles in your field, and measure your profile's effectiveness to make appropriate adjustments.
After scoring points with employers with an impressive profile, Ms. Adele believes that students need to perform well in real life to prove that the information in the profile is accurate. "LinkedIn profiles help to show the strengths and abilities of candidates, but the candidate himself must first have those strengths and abilities," Ms. Adele said.
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