(To Quoc) - During the Lunar New Year 2025 (from January 25 to February 2, 2025), the tourism industry nationwide is expected to welcome and serve 12.5 million domestic visitors (an increase of about 19% over the same period in 2024), the number of international visitors is expected to increase in many localities.
This year, the Lunar New Year holiday lasts 9 days and the weather is favorable, so tourism activities are vibrant and bustling in almost all tourist destinations in the country. Tourists tend to choose famous heritage, spiritual and cultural destinations in the following localities: Da Lat, Nha Trang, Phu Quoc, Da Nang, Ho Chi Minh City, Vung Tau, Hanoi, Mui Ne, Hoi An, Sa Pa. In addition, destinations in the northern mountainous region also attract many visitors from the South. The trend of independent travel, small groups, families, and self-booking services at the destination continues to increase, especially in destinations close to the source markets of Hanoi and Ho Chi Minh City.
Ho Chi Minh City welcomes the largest number of visitors in the country
Specifically, the number of visitors and tourists during the 2025 Lunar New Year in some key localities is as follows:
Ho Chi Minh City is estimated to welcome 2.1 million arrivals, an increase of 16.7%; Total revenue from tourists is estimated at about 7,690 billion VND, an increase of 17.4% over the same period in 2024.
Hanoi is estimated to welcome 1 million visitors, up 6%; Total revenue from tourists is estimated at 3,530 billion VND, up 7.85% over the same period in 2024.
Quang Ninh is estimated to welcome 969,000 visitors; an increase of 21%; Total revenue from tourists is estimated at VND 2,665 billion, an increase of 71% over the same period in 2024.
Ba Ria - Vung Tau (from January 29, 2025 to February 2, 2025) is estimated to welcome 869,433 visitors, an increase of 27.09%; Total revenue from tourists is estimated at 558.4 billion VND, an increase of 23.78% over the same period in 2024.
Khanh Hoa (from January 28, 2025 to February 1, 2025) is estimated to welcome 825,195 visitors, an increase of 30.6%; Total revenue from tourists is estimated to reach more than VND 1,246 billion, an increase of 41.7% over the same period in 2024.
Tourists experience making banh chung on top of Ba Na
Thanh Hoa is estimated to welcome 675,000 visitors, an increase of 9.7%; Total revenue from tourists is about 570 billion VND, an increase of 12.6% over the same period in 2024.
Kien Giang is estimated to welcome 471,191 visitors, an increase of 19.9%; Total revenue from tourists is estimated at about 1,886.3 billion VND, an increase of 49.5% over the same period in 2024.
Da Nang is estimated to welcome 469,000 visitors, an increase of 16.7%; Total revenue from tourists is estimated at about 1,887 billion VND, an increase of 19.4% over the same period in 2024.
Quang Nam is expected to welcome 395,000 visitors, an increase of 30% over the same period in 2024.
Nghe An (during the 8-day holiday) is estimated to welcome about 350,000 visitors; Total revenue from tourists is estimated to reach more than 410 billion VND.
Lao Cai is estimated to welcome 331,382 visitors, an increase of 24.96%; Total revenue from tourists reaches 1,201 billion VND, an increase of 33% over the same period in 2024.
Hue City is estimated to welcome 118,614 visitors, an increase of 35%; Total revenue from tourists is estimated at 178 billion VND, an increase of 33% over the same period in 2024.
Number of international visitors increased
To welcome visitors during the Lunar New Year 2025, most destinations have renovated and redecorated their landscapes; launched many new tourism products to attract domestic and international visitors to visit and experience.
Some localities have coordinated with airlines and travel agencies to welcome "first-foot" guests, creating excitement for tourists on the first day of the new year. With careful preparation, many destinations have attracted a large number of visitors and visitors during the Lunar New Year 2025 such as Hanoi, Tam Chuc (Ha Nam), Trang An (Ninh Binh), Sapa (Lao Cai), Quang Ninh, Da Nang, Hoi An (Quang Nam), Da Lat (Lam Dong), Ho Chi Minh City...
According to the Vietnam National Administration of Tourism, the 2025 Lunar New Year holiday also recorded a high increase in the number of international visitors in many localities, specifically: Quang Ninh is estimated to welcome 228,700 visitors; Da Nang is estimated to welcome more than 228,000 visitors, an increase of 29% over the same period in 2024; Quang Nam is estimated to welcome 157,000 visitors, an increase of 40% over the same period in 2024; Hanoi is estimated to welcome 142,000 visitors, an increase of 15.8% over the same period in 2024; Ho Chi Minh City is estimated to welcome 87,358 visitors, an increase of 16.5% over the same period in 2024; Kien Giang is estimated to welcome 76,653 visitors; Hue City is estimated to welcome 60,170 visitors, an increase of 33% over the same period in 2024; Ba Ria - Vung Tau is expected to welcome 25,176 visitors; Lao Cai is expected to welcome 13,000 visitors... The number of international visitors to Vietnam continues to increase compared to the same period in 2024 thanks to the effect of favorable visa policies, the right direction in restructuring the tourist market, the efforts of businesses and localities in renewing products and promoting and advertising activities widely deployed.
During the Lunar New Year 2025, the average room occupancy rate at some destinations is quite high during peak days: Sa Pa is about 90% - 95%; Kien Giang is estimated at 73.4%; Ho Chi Minh City is estimated at 65%; Hue City is estimated at 63%; Phu Yen is estimated at 62%; Da Nang is estimated at 50%...
Many new attractive tourism products for Tet holiday
On the occasion of Lunar New Year 2025, major travel agencies such as Hanoitourist, Saigontourist, Vietravel, Du lich Viet, Benthanhtourist... have built many new tour programs both domestically and internationally with many attractive programs and promotional forms; in which, focusing on regional advantages, linking development in the direction of "one route, many destinations", diversifying services to increase revenue during Tet . Foreign tours continue to be of interest to many Vietnamese tourists with the top choices including the Northeast Asian market (China, Taiwan, Japan and Korea), followed by the Southeast Asian market (Thailand, Singapore) and Europe, America.
Some localities with international seaports have organized to welcome cruise tourists during the Lunar New Year 2025: Da Nang welcomed the Crystal Symphony and Silver Dawn ships bringing 1,800 American and British tourists to visit destinations in the city; Quang Ninh welcomed 04 cruise ships Mediteranea, Celebrity Solstice, Silver Dawn and Crystal Symphony with a total of 6,000 passengers and 4,000 crew members to "break ground"... Positive signals from cruise tourism right from the first days of the year promise a year of many successes for this important international tourist stream.
Tourist accommodation establishments have proactively renovated and prepared facilities and human resources to serve tourists during Tet; continued to coordinate with travel agencies and airlines to develop comprehensive promotional programs. Traditional Tet activities have been creatively and innovatively renewed, bringing guests a joyful and new experience. In general, room rates have increased slightly by 5%-10%, without any room shortages, price gouging, or selling at prices other than listed prices.
Airlines have added more flights and increased night flights to serve the travel needs of tourists and people during the Lunar New Year. Domestic airlines are estimated to provide more than 6.9 million seats on international and domestic routes, an average of 227,000 seats per day, an increase of 4% compared to Tet 2024. The increased flights focus on routes between Ho Chi Minh City/Hanoi and Da Nang, Hai Phong, Vinh, Thanh Hoa, Hue, Da Lat, Nha Trang, Phu Quoc, etc.
During the 9-day Tet holiday in 2025, Tan Son Nhat International Airport is expected to welcome more than 4 million passengers. During the week before and after Tet, during the 2025 Lunar New Year holiday, Noi Bai International Airport welcomes about 90,000 - 100,000 passengers/day, equivalent to 560 - 600 flights. Da Nang International Airport welcomes about 1,275 flights during the 9-day Tet holiday. Phu Quoc International Airport has recorded a record number of arriving flights during the 2025 Lunar New Year holiday with 38 - 40 flights/day. Notably, 70% of the total number of arriving flights are from international routes. Cam Ranh International Airport has about 1,160 flights taking off and landing... Although there are still delays and flight congestion at some major airports, there is no jostling or disorder in security.
This year's Tet tourism market has witnessed many train tour products on the routes Hanoi - Lao Cai, Quang Binh or Ho Chi Minh City - Nha Trang, Hue, Da Nang, etc. The Railway industry has launched the "Spring Train" bringing many interesting experiences: welcoming New Year's Eve on the train with a countdown program, participating in folk games, enjoying typical Tet dishes, etc. The Railway industry has proactively increased many trains on the North - South route as well as local trains to serve travel needs during the 2025 Lunar New Year.
According to the Vietnam National Administration of Tourism, with the close attention and direction of the leaders of the Ministry of Culture, Sports and Tourism, preparations for welcoming guests on the occasion of the Lunar New Year 2025 have been promptly implemented. The State Department of Tourism in localities has directed tourism businesses in the area to strictly comply with and thoroughly grasp the direction of competent agencies, ensuring to serve people and tourists to celebrate Tet happily, healthily, safely, in accordance with the civilized lifestyle, customs, habits, and fine cultural traditions of the nation.
The 9-day Lunar New Year holiday in 2025, announced early, combined with favorable weather in most localities across the country, has increased people's travel demand compared to the 2024 holiday.
Outdoor tourism activities took place vibrantly and safely, bringing a joyful and exciting atmosphere to people and tourists. The system of travel businesses nationwide has prepared early, proactively built and opened a variety of domestic and international tours; applied many promotional programs to stimulate tourism during the 2025 Lunar New Year season.
Source: https://toquoc.vn/ca-nuoc-uoc-don-va-phuc-vu-125-trieu-luot-khach-du-lich-noi-dia-dip-tet-nguyen-dan-at-ty-20250202221807315.htm
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