Bose celebrates 60 years of bringing audio experiences to music lovers

Bose is a company that specializes in providing top audio experiences for music lovers around the world, founded in 1964 in Massachusetts, USA.

This year, 2024, Bose celebrates 60 years of sound innovation by releasing a multi-generational study of music listeners that explores our emotional connection to music. The study explores our differences, loves, and similarities as humans and music fans—all to recognize the power of sound and the role Bose has played in delivering it since 1964.

Bose celebrates its 60th anniversary.

From Elvis to Tupac, from the original Bose 901 speaker to the latest Bose Ultra Open Earbuds, music has evolved and so have Bose products, bringing fans closer to cultural moments defined by great music and the sounds it evokes – like memories of a day, a time or a place. Looking back at attitudes to music over the decades, Bose set out to understand how sound shapes fan communities and changes over time.

Bose set out to understand how sound shapes fan communities.

The study was conducted with more than 6,000 music fans across the US and UK, aged 18-64, asking questions about iconic artists, music genres and music discovery in an online survey between June 5 and June 12, 2024. The results were interesting.

First, across all generations, the music that young people listen to shapes their tastes for years to come. More than 80% of respondents said that if they had to choose one decade to listen to music for the rest of their lives, it would be the decade when they were in their teens and 20s.

Bose QuietComfort Ultra Headphones Diamond Color - Bose 60th Anniversary Edition.

At the same time, that nostalgia affects how we perceive “good music.” Like fashion and movies, many people tend to romanticize the music of the past. More than 60% of respondents agreed that music was better then than now.

Third, people still want to discover new music. Whether it’s Throwback Thursday or New Music Friday, the Hot 100 or Oldies Jams, most people are interested in discovering music from other eras. Across the US and UK, nearly 80% of music fans are open to discovering music from another generation.

Surprisingly, however, decades with artists like Beyoncé and Taylor Swift — iconic chart-toppers — weren't among the top decades respondents would choose to listen to for the rest of their lives...

Meanwhile, older artists may no longer be topping the charts but remain in the hearts of listeners as the most influential artists of their decade.

The study also found that there are still differences between generations. In the US, Gen Z and Millennials were more drawn to artists like Tupac and Eminem than older generations among those who chose the 1990s and 2000s as their preferred decade of music. In the UK, among those who chose the 1980s as their preferred decade of music, Michael Jackson stood out more to Gen Z (born between 1997 and 2015) and Millennials (born between 1981 and 1996) than to earlier generations.

Diamond Anniversary Era

Bose Diamond Headphone Collection - Bose 60th Anniversary Edition.

To mark the Diamond anniversary - the 60th anniversary of its establishment and development - Bose launched the Diamond edition, a limited color version of its most popular products - QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds and Ultra Open Earbuds. At the same time, Bose also introduced a number of other limited colors on the products such as blue moon, blue moonstone, blue, sandstone...

Bose Blue Moon Limited Edition Headphone Collection.

The limited-edition color collection and new 2024 products are now available at Bose Stores and authorized Bose dealers, along with other 60th anniversary promotions. More product information can be found at BosebyUPSV.com.

Additionally, Bose has launched a timeline page that describes the company's evolution, highlighting key moments of innovation in the company's history and the company's impact on sound and product categories over the past 60 years for home, on-the-go, and in-car.

Learn about Bose products: https://bosebyupsv.com/

Bose Timeline: https://timeline.bose.com/

Source: https://dantri.com.vn/suc-manh-so/bose-ky-niem-60-nam-mang-nhung-trai-nghiem-am-thanh-den-nguoi-yeu-nhac-20241018161032367.htm