On the afternoon of October 22, in Hanoi, the Ministry of Industry and Trade coordinated with Nhan Dan Newspaper to organize the opening ceremony of the Vietnam National Brands page on Nhan Dan Online Newspaper. Attending the opening ceremony were comrade Nguyen Hong Dien, member of the Party Central Committee, Minister of Industry and Trade, Chairman of the Vietnam National Brand Council and comrade Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department.
The Vietnam National Brands website is the first website in Vietnam to provide a comprehensive, official data system, presented in a modern and intuitive way, about leading national product brands and enterprises.
This is an important event, marking the formation of an official information channel on outstanding activities of the Vietnam National Brand Program and enterprises and products achieving the National Brand, as well as introducing and promoting leading national brands and trademarks, thereby raising social awareness of the role, significance, importance and necessity of building, protecting and developing brands in production, business and investment activities of enterprises; at the same time, building and promoting the image of Vietnam as a prestigious country attracting investment, producing high-quality goods and services in the domestic and international markets, contributing to improving national competitiveness and increasing the pride and attractiveness of the land and people of Vietnam.
In the coming time, the Ministry of Industry and Trade hopes to continue to receive more attention and support from agencies, organizations and individuals, so that the National Brand Program achieves the expected results, contributing to building, consolidating and developing Vietnamese brands both domestically and internationally. At the same time, the Ministry of Industry and Trade pledges to continue to closely coordinate with Nhan Dan Newspaper and relevant agencies and units to effectively operate and maintain the Vietnam National Brand Page, meeting the increasing information needs of all levels, sectors, business communities as well as domestic and international consumers.
At the ceremony, Comrade Le Quoc Minh, Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, Chairman of the Vietnam Journalists Association said that currently, many Vietnamese brands have reached world stature such as Viettel, Vinamilk... However, building, developing and protecting brands is still a weakness of domestic enterprises. The National Brand page on Nhan Dan Newspaper will be a reputable search channel at home and abroad. Accordingly, the National Brand page includes 4 main sections: Brand, Enterprise, News, Multimedia. Readers can look up and learn in detail about enterprise product brands by industry, field, year of achieving National Brand; photo series, videos about the production process, building products achieving National Brand. The page also has content and topics to protect brands, build the image of Vietnam as a country with a reputation for high-quality goods and services.
The highlight of the THQG page is that each enterprise with a product achieving THQG will have its own page, designed in a modern, highly interactive way. Each enterprise's own page includes: business information; news, articles and press releases about the enterprise/product; photos, infographics, videos about the enterprise and products. After launching the Vietnamese page, in the coming time, Nhan Dan Newspaper and the Ministry of Industry and Trade will coordinate to build an English version.
Vietnam National Brand (VNB) is a unique, long-term and specific trade promotion program of the Government on building and developing national brands through product brands, approved by the Prime Minister since 2003, assigned to the Ministry of Industry and Trade to preside over and coordinate with ministries and branches to implement. The National Brand Page - implemented by Nhan Dan Newspaper in coordination with the Ministry of Industry and Trade - aims to raise social awareness of the role, significance and necessity of building, protecting and developing brands in production, business and investment activities; to propagate and promote the Vietnam National Brand Program and Vietnam National Brand products with the aim of building the image of Vietnam as a country with prestige in high-quality goods and services, contributing to the development of foreign trade and enhancing national competitiveness. |
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