On the morning of November 12, 2024, in Hanoi, the Ministry of Industry and Trade organized the Gala Program to celebrate 15 years of the Industry and Trade sector implementing the Campaign "Vietnamese people prioritize using Vietnamese goods" launched by the Politburo. Deputy Prime Minister Le Thanh Long, Minister of Industry and Trade Nguyen Hong Dien, Vice President of the Central Committee of the Vietnam Fatherland Front To Thi Bich Chau attended the event and delivered important speeches.
At the Program, delegates evaluated the achievements of the Industry and Trade sector after 15 years of implementing the Campaign; shared lessons learned, and proposed mechanisms and policies to promote the Campaign, making the domestic market a "defensive line", a solid "support" and one of the important driving forces of economic growth.
Cultivate internal resources
The campaign “Vietnamese people prioritize using Vietnamese goods” was launched in 2009 according to the Conclusion No. 264-TB/TW of the Politburo in the context of the global economic crisis that strongly impacted our country’s economy. At that time, a part of Vietnamese consumers had a preference for foreign goods; manufacturing industries faced many difficulties. The goal of the campaign was to “promote patriotism, self-reliance, self-reliance, and national pride to build consumer culture, while boosting economic production and exporting Vietnamese goods abroad.
Following the direction of the Party and the State, the Ministry of Industry and Trade has coordinated with departments, ministries, branches and localities to synchronously implement the Campaign. Focusing on 5 key contents: (i) Propagating the policies of the Party and the Government to implement the Campaign. (ii) Reviewing policies to support production and business enterprises. (ii) Honoring typical enterprises, voting for quality products. (iv) Strengthening market inspection and control. (v) Strengthening the responsibility of agencies and organizations in protecting consumer rights.
The Ministry of Industry and Trade has proactively advised and issued policies to promote the implementation of the Campaign. Projects, programs and strategies such as: Project on Developing the Domestic Market in conjunction with the Campaign "Vietnamese people prioritize using Vietnamese goods"; Strategy on "Developing Domestic Trade"; Project on "Promoting Vietnamese Enterprises to directly participate in foreign distribution networks"; Program; National Trade Promotion; National Industrial Promotion, etc. In particular, the Ministry of Industry and Trade has built many mechanisms and policies to promote the development of fundamental industries such as energy, processing, manufacturing, chemicals, new materials to build a self-reliant and modern industry. Support strong economic groups to play a leading role in industries; support small businesses to form a complete industrial ecosystem in the future.
In such a favorable business environment, many enterprises have proactively invested in developing import-substituting products, forming a culture of competition through product quality. Localities have organized many activities to connect the consumption of Vietnamese goods, linking the campaign with market stabilization activities. Modern distribution systems prioritize the distribution of Vietnamese goods. Especially in recent years, support for the consumption of Vietnamese goods on e-commerce trading floors has been implemented systematically and on a large scale. Market inspection and control, consumer rights protection, as well as information and propaganda have become increasingly effective.
Achievements of Party's will and people's heart
From extremely difficult circumstances, the Campaign has contributed to the excellent completion of economic targets towards curbing inflation and stabilizing the macro economy. The total turnover of retail goods and services from 2009 to present has continuously achieved a growth rate of around 10% compared to the previous year; the Consumer Price Index (CPI) from the galloping inflation rate of 19.8% in 2008 has decreased to below 5% from 2014 to present. The trade deficit has decreased, moving towards a continuous trade surplus since 2016; Vietnamese goods in distribution channels account for a fairly high proportion, over 80% in supermarkets; from 60% or more in traditional retail channels. Gradually forming strong enough economic groups, leading industrial sub-sectors.
Many domestic supply chains have been formed: Supply chains of electricity, LNG, electronics, steel, textiles - fashion, footwear, wooden furniture, etc. Vietnam also participates in the global supply chain through FDI enterprises. According to a survey by VCCI, in 2023, 63.3% of FDI enterprises will use input goods and services from Vietnamese enterprises, much higher than 12.4% in 2010. The proportion of the processing and manufacturing industry in GDP has increased rapidly and sustainably over the years. Vietnam has emerged as one of the countries with a highly competitive global industrial sector. Ranked 44th in the world in 2018 and 30th in 2021.
For the Industry and Trade sector, the Campaign not only contributes to educating the Vietnamese people's sense of self-reliance, self-strengthening, and national pride in production and consumption; not only supports many good models and examples in research, application of advanced technology, management innovation, affirming the position of Vietnamese goods in domestic and foreign markets, but more importantly, it also gradually forms an apparatus, organization methods, and resource mobilization, making the domestic market one of the key growth drivers, becoming a solid defense line of the economy, contributing to ensuring social security when the world market fluctuates and supply is interrupted.
Minister of Industry and Trade Nguyen Hong Dien said: After 15 years of implementation, with the close attention and direction of the Party and State leaders; the active and effective participation of central and local departments, ministries, branches, and organizations; the proactiveness and outstanding efforts of the business community, the Campaign has achieved many positive results, attracting special attention from the business community, domestic consumers and overseas Vietnamese, contributing to effectively exploiting the domestic market, strengthening endogenous capacity, improving competitiveness, promoting economic growth, maintaining macroeconomic stability, controlling inflation, and ensuring major balances of the economy.
The Minister commented: "The campaign has attracted special attention from the business community, domestic consumers and overseas Vietnamese, contributing to effectively exploiting the domestic market, strengthening endogenous capacity, improving competitiveness, promoting economic growth, maintaining macroeconomic stability, controlling inflation, and ensuring major balances of the economy.
Through the Campaign, consumers both at home and abroad have a correct understanding of the production and business capabilities of Vietnamese enterprises and the quality of Vietnamese products, goods and services; Vietnamese enterprises have also raised their awareness of the importance of the domestic market, thereby focusing on improving quality, improving technology, production lines, business methods and building, developing and protecting brands. Enterprises' approach to the market is also more systematic and effective, so domestic and foreign consumers increasingly appreciate the quality and reputation of Vietnamese brands.
Highly appreciating the achievements of the Industry and Trade sector after 15 years of implementing the Campaign, Vice President of the Central Committee of the Vietnam Fatherland Front To Thi Bich Chau commented: "Over the past 15 years, the Ministry of Industry and Trade has been very determined in its leadership and direction with many innovations in the implementation process; closely coordinating with the Vietnam Fatherland Front and socio-political organizations to synchronously and extensively propagate the Campaign in units and localities. In particular, corporations and general companies in the Industry and units under the Ministry have actively responded to the implementation of the Campaign according to their assigned functions and tasks. At the same time, a wide network has been built across the country and continues to maintain its core role to this day".
To make the implementation of the Campaign more comprehensive
On behalf of the Government, Prime Minister, Deputy Prime Minister Le Thanh Long highly appreciated, commended and warmly congratulated the important results achieved by the Industry and Trade sector in implementing the Campaign, contributing to the overall development achievements of the country.
"The Industry and Trade sector has made many efforts, been creative, seriously and methodically organized and implemented the Campaign and achieved positive results," the Deputy Prime Minister affirmed.
In the new development stage with the trend of globalization and increasingly deep international integration, in order to achieve more comprehensive results in the implementation of the Campaign "Vietnamese people prioritize using Vietnamese goods" at all levels, sectors in general and the Industry and Trade sector in particular, and to increasingly improve the quality, design and price so that Vietnamese goods are truly attractive to domestic and foreign consumers, the Deputy Prime Minister suggested continuing to thoroughly organize and widely propagate the Campaign, aiming to arouse the spirit of patriotism, self-reliance, intelligence, courage, responsibility, and aspiration to rise up of Vietnamese people in production, business, promotion and use of Vietnamese goods; continue to create a real change in the awareness and actions of all levels, sectors, enterprises and people in implementing the Campaign.
For the Ministry of Industry and Trade, the Deputy Prime Minister proposed:
(i) Continue to strengthen the organization and improve the quality of activities of the Steering Committee of the Action Program in response to the Campaign "Vietnamese people prioritize using Vietnamese goods", further promoting the leadership and direction role of Party committees at all levels in responding to the Campaign.
(ii) Research and draw lessons from practice to make stronger breakthroughs in deploying and implementing the Campaign, further improving the quality and reputation of Vietnamese goods in both domestic and foreign markets, especially markets where Vietnam has signed Free Trade Agreements.
(iii) Promote trade promotion programs and activities, product promotion, supply-demand connection; improve market management efficiency, fight against smuggling, trade fraud, counterfeit goods... Increase the application of information technology, develop e-commerce and modern trade channels, harmoniously combine with traditional trade and distribution activities.
(3) Recommend businesses: Continue to research, proactively innovate technology, apply scientific and technical advances to improve the quality of goods, products, and services to ensure the best quality and the most suitable prices. Focus on building brands, promoting; developing distribution channels to bring products to consumers.
Along with the analysis, conclusions and instructions of leaders and experts, stories from the practices of typical enterprises and localities were shared at the Gala in 3 discussion sessions: Pride in Vietnamese goods - Journey of aspiration; Mission of Vietnamese goods in the era of national rise; Vietnamese goods - The story of the nation's strength for thousands of years, once again igniting pride and aspiration to develop production, business and consumption of Vietnamese goods. More than 500 delegates attended the Program, representing units in the Industry and Trade sector, with the same determination: to promote the highest spirit of "self-reliance, self-confidence, self-reliance, self-strength, national pride" as directed by General Secretary To Lam, to bring Vietnamese goods into the "Era of rise of the Vietnamese nation".
The Gala of 15 years of the Industry and Trade sector implementing the Campaign "Vietnamese people prioritize using Vietnamese goods" launched by the Politburo was a great success. Industry and Trade Magazine, Domestic Market Department, Office of the Ministry of Industry and Trade, Hanoi Beer - Alcohol - Beverage Corporation, Saigon Beer - Alcohol - Beverage Corporation, Lam Thao Superphosphate and Chemical Joint Stock Company, and many units in the Industry and Trade sector were honored to receive the Program's Commemorative Medal.
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