Black Friday – an opportunity for the retail industry and consumers in Ha Tinh

Black Friday is an opportunity for retail establishments in Ha Tinh to stimulate consumption, increase revenue and is an opportunity for consumers to choose products at good prices.

At this time, on many streets in Ha Tinh City or in shopping malls, consumers can easily see black and red signs advertising discount programs with the message: Black Friday sale up to 50%, Black Friday - record discount, discount on all stores...

Black Friday billboards are printed in large format by fashion stores to impress consumers.

At HeraDG women's fashion store (Ha Huy Tap street), the Black Friday program with discounts from 10 - 75% has attracted customers.

Ms. Nguyen Thi Thu - store manager said: "This is the period with the highest discount of the store. The Black Friday sale program applies from November 17 - 26 for all products. Along with direct discounts on products, the store also has a lucky draw program to receive gifts, all customers will receive gifts with products such as hats, brooches, silk scarves, vouchers...

HeraDG fashion store discounts up to 75% on Black Friday.

According to Ms. Thu, this is both the season change and the time when the store has big promotions, so the number of customers coming to shop is quite crowded, and revenue increases 2-3 times compared to normal days.

Tuan shoe store (Phan Dinh Phung street) is also implementing a Black Friday promotion program with up to 50% off men's and women's shoes and sandals. Ms. Do Lan Huong - store employee said: "We are applying the discount program from November 17 to 27. This is the third promotion this year. Since implementing the Black Friday program, purchasing power has increased compared to normal days. Hopefully in the coming days, the program will continue to create "heat", attracting more customers".

Implementing the Black Friday program, Tuan shoe store welcomed more customers than usual.

On the occasion of the Black Friday sale event, many other fashion brands located in the area also stimulated consumer demand with big promotional programs such as: Yody fashion launched the program "Black Friday" - Sale to forget the way back with a sale of up to 50%; Savani offers 66% discount, prices from only 66,000 VND; Emspo discounts up to 66%; Adidas discounts 35 - 50%; Adam Store, 5S, Owen, Winny, Canifa fashion discounts up to 50%...

Besides fashion products, on this occasion, technology, electronics, and household appliance retailers also launch "huge" promotional programs to attract customers to shop.

Mr. Vo Chi Dai - Director of Mediamart Center, Ha Tinh branch said: "Mediamart system is implementing the Black Friday program from November 18 - 27, discounting all household appliances, electronics, refrigeration and supporting 0% installment payment without any additional costs. The maximum discount including gifts is up to nearly 70%. With these promotions, we hope that customers will save a lot of money before entering the peak consumption season at the end of the year".

Mediamart Ha Tinh electronics center discounts all items with a maximum sale of nearly 70%.

Not only is it an opportunity for retailers and businesses to promote their business to achieve growth targets at the end of the year, Black Friday is also an opportunity for consumers to shop at the most economical cost. Because if on normal days, stores only have slight discounts, then on Black Friday sales, items can be discounted up to 70 - 80% and even new products. According to records, on this occasion, consumers often prioritize buying products from major brands and labels.

Ms. Nguyen Thi Thao (office worker in Ha Tinh City) shared: “Black Friday is an opportunity for consumers to buy products at better prices than the listed price. On this occasion, I mainly buy fashion and technology products. With many years of experience hunting for sales, I often write down the products I need to buy to wait for this discount period because most of these occasions, brands have big promotions. That way, I won't be overwhelmed by cheap products and avoid buying items that are rarely used.”

Customers shop at Yody fashion store (Tran Phu street).

According to many consumers, knowing how to seize the opportunity to shop helps save a considerable amount of money. However, it is also necessary to be alert, consider and carefully choose products before the "trap" of discount storms. Do not buy massively just because you see a sharp price drop, but only look for products that are really necessary. Moreover, with fashion products, usually the products with sharp discounts are often old models or inventory.

Black Friday - the fourth Friday of November (in 2023, it falls on November 24) is one of the busiest shopping occasions of the year. On this occasion, large and small brands simultaneously carry out deep promotions and are a "golden opportunity" for shopping enthusiasts. Previously, Black Friday was just a one-day discount, but now, brands have developed it into a long-term discount period.

Ngoc Loan

Source: https://baohatinh.vn/thuong-mai-dich-vu/black-friday--co-hoi-cho-nganh-ban-le-va-nguoi-tieu-dung-ha-tinh/257521.htm