The program was honored to welcome the leaders of Dak Lak province, Buon Ma Thuot city, the 5th runner-up of Miss Grand International 2023, along with distinguished guests and thousands of tourists, students in Dak Lak province to attend.
World Coffee Museum welcomes its 5 millionth visitor
The World Coffee Museum is a special project under the Coffee City project built by Trung Nguyen Legend Group in the Coffee Capital of Buon Ma Thuot, the homeland of the world's best Robusta coffee beans. Officially put into operation on November 23, 2018, after 5 years of operation, the World Coffee Museum has become an unmissable tourist destination in the Central Highlands and a symbolic project of the Vietnamese coffee industry, contributing to building Buon Ma Thuot into the "Coffee City of the World".
The 5th runner-up of Miss Grand International 2023 and young people celebrate the 5th anniversary of the opening of the World Coffee Museum and 20 years of G7 conquering the world
During the celebration of " 5 years - 5 million visitors - Millions of gratitude to coffee lovers and enthusiasts" and "G7 - 20-year journey to conquer the world ", distinguished guests and numerous tourists were immersed in the atmosphere imbued with the indigenous imprint with traditional dances and music of the Central Highlands ethnic communities, along with unique and unique coffee culture experiences right at the World Coffee Museum.
Guests attending the celebration of "5 years - 5 million visitors - Millions of gratitude to coffee lovers and enthusiasts" and "G7 - 20-year journey of conquering the world" at the World Coffee Museum
In particular, marking the 5-year development milestone of the World Coffee Museum (November 23, 2018 - November 23, 2023) is also the 20th anniversary of the G7 brand (November 23, 2003 - November 23, 2023), sharing the same aspiration to enhance the value of the Vietnamese coffee industry, honoring the land of Buon Ma Thuot - the homeland of the best Robusta coffee beans in the world, the World Coffee Museum officially opened the exhibition with the theme: " 5 years - 5 million visitors - Millions of gratitude to coffee lovers and enthusiasts " and "G7 - 20 years of conquering the world". Looking back at the 5-year journey with special marks of the World Coffee Museum, as well as the great aspiration and daring spirit of G7 to become a famous Vietnamese coffee brand around the world, it brought deep impressions to visitors and distinguished guests participating in the program. The exhibition will be open to visitors until January 10, 2024.
The 5th runner-up of Miss Grand International 2023 visited the exhibition area "G7 - 20 years of conquering the world"
Also in the celebration of " 5 years - 5 million visitors - Millions of gratitude to coffee lovers and enthusiasts " and " G7 - 20-year journey of conquering the world ", the World Coffee Museum announced the 5 millionth visitor to visit the unique, different - most special architectural work of the Coffee Capital of Buon Ma Thuot. Accordingly, the beauty Melissa Tjemma Janneke Bottema - Miss Grand Netherlands, 5th Runner-up Miss Grand International 2023 was lucky to become the 5 millionth special visitor of the World Coffee Museum. Unable to hide her joy at this surprise, beauty Melissa Tjemma Janneke Bottema emotionally shared: "I am truly surprised and moved to become the 5 millionth visitor to the World Coffee Museum. This is the most interesting and unique museum about coffee that I have ever visited. Thank you and I wish the World Coffee Museum as well as Trung Nguyen Legend Group will continue to spread the love of coffee more widely to the world community."
Beauty Melissa Tjemma Janneke Bottema - Miss Grand Netherlands, 5th Runner-up Miss Grand International 2023 became the 5 millionth visitor of the World Coffee Museum
At the same time, with the desire to spread the love for coffee and Buon Ma Thuot - the homeland of the world's best Robusta coffee beans, as well as to show gratitude to the community, the World Coffee Museum has opened its doors for all visitors to experience, visit freely and receive meaningful gifts on November 23, 2023. Moreover, visitors have the opportunity to receive valuable books in the Life-Changing Foundation Bookcase and participate in exchanges and book signings with the 5th Runner-up of Miss Grand International 2023.
Nguyen Thi Phuong Thao, a student at Tay Nguyen University, shared: "Having the opportunity to attend the special anniversary ceremony and visit the exhibition introducing the 5-year journey of the World Coffee Museum and 20 years of the G7 brand conquering the world has inspired and motivated me and my friends a lot. We have a better understanding of the development potential of Vietnam's coffee industry globally and believe that the goal of building our hometown Buon Ma Thuot into a coffee city of the world, a destination for billions of coffee lovers and enthusiasts, is completely possible."
Thousands of students in Dak Lak received valuable books from the Life-Changing Foundation Bookcase signed by the 5th Runner-up of Miss Grand International 2023
Along with the programs to thank visitors, the World Coffee Museum also organizes an online photo sharing contest on the fanpage for all coffee lovers and enthusiasts to spread special and meaningful moments associated with the World Coffee Museum. This special photo contest takes place from November 16-30, 2023 with many valuable gifts.
5 years - a symbol of the Vietnamese coffee industry
The idea of building Buon Ma Thuot into the Global Coffee Capital of the Founder - Chairman of Trung Nguyen Legend Group Dang Le Nguyen Vu has been around for more than 15 years. Including a world coffee museum built to become an architectural symbol, honoring the spirit of sustainability, looking out to the world, and helping all coffee lovers and enthusiasts learn about the creative journey of the coffee tree.
The World Coffee Museum is an important destination during the Buon Ma Thuot Coffee Festivals.
Positioned as a Living - Open - Interactive museum, "the museum of the future", the World Coffee Museum has brought different and special experiences, contributing to changing the perception of museums for Vietnamese people, especially the young. As soon as it came into operation, the World Coffee Museum has become an important place to organize activities to introduce the world's coffee culture. Here, visitors can experience many unique activities - the only ones in the world such as: Show experiencing 3 coffee civilizations Ottoman - Zen - Roman combined with 3D mapping technology, the story ballet of 3 coffee civilizations... In particular, with more than 15 thematic exhibitions held, millions of visitors can learn about the intellectual values of coffee in many fields such as: history, economics, science, art... At the same time, with the desire to promote traditional cultural values, helping the local community access international activities, the World Coffee Museum has organized more than 350 cultural and artistic events, gradually becoming the first coffee art creation center in Vietnam. During a visit to the World Coffee Museum, Mr. Thomas Gass - Swiss Ambassador to Vietnam shared: "Thank you Trung Nguyen Legend for a very beautiful museum, which can maintain the history and culture of world coffee."
Miss Tieu Vy and Miss Do Thi Ha enjoyed exploring the three world coffee civilizations Ottoman - Roman - Zen at the World Coffee Museum
During its 5 years of operation, with unique programs and activities to experience the culture and history of coffee of humanity throughout nearly 12 centuries, the World Coffee Museum helps "visitors immerse themselves in coffee culture", according to the prestigious magazine National Geographic; and is 6/17 best destinations in Vietnam, according to Wanderlust - the leading travel magazine in the UK. To date, the World Coffee Museum has welcomed 5 million visitors from more than 23 countries around the world, helping to promote Dak Lak tourism industry to grow by over 5.33% annually and create thousands of jobs for local workers.
In particular, "The Tao of Coffee - Coffee Dao" - the first documentary about coffee and Vietnamese coffee culture produced by the famous media company Warner Bros Discovery in collaboration with Trung Nguyen Legend, officially premiered from November 24, 2023 globally, will be a special mark to celebrate the 5th anniversary of the establishment of the World Coffee Museum, 20 years of the G7 coffee brand conquering the world. According to Discovery's introduction, the film will bring a comprehensive view of the differences and specialities of Vietnamese coffee and coffee culture, about the land of Buon Ma Thuot, the homeland of the world's best Robusta coffee beans, famous worldwide with brands: World Coffee Museum, G7 Coffee, Trung Nguyen Legend Coffee World...
With continuous efforts and creativity, continuing the 5-year journey, the World Coffee Museum will continue to become a unique destination for coffee lovers and enthusiasts around the world, contributing to building the Coffee Capital of Buon Ma Thuot into the "Coffee City of the World".
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