Discussing solutions to develop Vietnam's cultural market in the new context

(To Quoc) - On the morning of November 26, in Hanoi, Hanoi University of Culture organized an international scientific conference with the theme "Developing Vietnam's cultural market in the new context" (ICCM 2024). The conference had the participation of domestic and international experts and scientists from prestigious research institutes and universities both at home and abroad.

Vietnam's cultural market must innovate, be creative and adapt flexibly.

Speaking at the opening of the workshop, Associate Professor, Dr. Dinh Cong Tuan - Vice Rector of Hanoi University of Culture said that in the context of globalization and international integration taking place strongly, culture is increasingly affirming its role not only as the spiritual foundation of society, but also as an important resource for the sustainable development of the country.

Delegates attending the Conference.

In the cultural development strategy, the Party and State have identified the development of the market for cultural products and services as a key task to build and improve the cultural life and people of Vietnam.

However, the Fourth Industrial Revolution with its breakthroughs in science and technology, along with complex fluctuations in the world economy and politics, has posed many challenges to the development of the cultural market. Rapid changes in consumer habits and the public's demand for cultural enjoyment require the Vietnamese cultural market to innovate, be creative and adapt more flexibly than ever.

According to Associate Professor, Dr. Dinh Cong Tuan, in recent times, the Vietnamese cultural market has made remarkable developments, contributing positively to socio-economic growth, as well as improving the spiritual life of the community. However, there are still some shortcomings and limitations that need to be overcome.

"In that context, Hanoi University of Culture organizes the International Scientific Conference ICCM 2024 to create an academic forum where domestic and foreign experts, researchers, entrepreneurs and managers can exchange, discuss and find suitable solutions to promote the development of the Vietnamese cultural market," said Associate Professor, Dr. Dinh Cong Tuan.

Assoc.Prof.Dr. Dinh Cong Tuan - Vice Principal of Hanoi University of Culture delivered the opening speech.

The Vice President of Hanoi University of Culture emphasized that the organization of this Conference is very meaningful, not only an opportunity for delegates to share research results and practical experiences, but also an environment to connect knowledge, open up new, creative and sustainable directions in developing the cultural market, contributing directly to the construction of cultural market development strategies suitable to the reality and context of Vietnam in the current period.

The workshop will also be a reliable source of information to help advise managers, build and issue mechanisms and policies suitable to the actual situation, businesses have useful information, help choose effective business strategies, avoid risks and negative impacts...

"At the Workshop, the Organizing Committee hopes to listen to all enthusiastic and objective opinions from delegates, experts, and scientists at home and abroad on issues related to "Developing the Vietnamese cultural market in the new context".

The ideas and contributions from the Workshop are clear evidence of the joint efforts of the scientific community in the effort to develop the cultural market, contributing to enhancing the position of Vietnamese culture in the flow of international integration," Assoc. Prof. Dr. Dinh Cong Tuan expressed.

The market for cultural products and services is a special type of market.

According to Associate Professor, Dr. Dang Hoai Thu - Vice Principal of Hanoi University of Culture, culture is the "soft power" of the nation and cultural industries have the potential to make a great contribution to the country's GDP.

Therefore, building appropriate and effective policies to develop the market for cultural products and services is an urgent requirement to unleash the creative and production capacity of cultural industries in the socialist-oriented market economy in our country.

Assoc.Prof.Dr. Dang Hoai Thu - Vice Principal of Hanoi University of Culture spoke.

Cultural products are a "special" type of goods, not only having an economic function, bringing income to creators and producers, but also contributing to nurturing ideology, aesthetic feelings, building human morality and personality, and improving the spiritual life of society.

Accordingly, the market for cultural products and services is a special type of market, which both meets the needs of economic growth and contributes to nurturing personality, building a healthy social environment, combating and criticizing anti-cultural and anti-aesthetic trends, and protecting the spiritual foundation of the nation and the country.

The trend of developing the market for cultural products and services in international exchanges is increasingly strong and vibrant, which is an inevitable trend. To effectively integrate internationally, each country must enhance the internal strength of the domestic market for cultural products and services, creating a necessary premise for the process of opening up international exchanges.

Prof. Yong Xiang - Peking University, China presented a paper.

Associate Professor, Dr. Dang Hoai Thu said that along with the process of innovation and integration, developing a socialist-oriented market economy, promoting industrialization, modernization and international integration, the Party and Government of Vietnam have paid early attention to developing the market for cultural products and services. Social awareness of the role and position of the market for cultural products and services has been significantly raised.

However, in the new development context, the development of the cultural market and cultural products in Vietnam still has certain limitations, such as: The market for cultural products and services has been initially formed, but is still slow to develop, small in scale, spontaneous, and unprofessional; There are no breakthrough policies to encourage creativity, production, and development of the market for cultural products and services; Cultural products in some fields are still poor, monotonous, and have weak competitiveness, and have not attracted much attention from the public at home and abroad; The domestic cultural product market shows signs of being overwhelmed by foreign cultural products...

The Fourth Industrial Revolution with its remarkable development of science, technology, and digital transformation context poses many opportunities but also many challenges for socio-economic development in general and the market of cultural products and services in particular.

In addition, the COVID-19 pandemic and unpredictable fluctuations in the world economic and political situation have been creating many changes in consumer habits and cultural and artistic needs of the public.

"That reality requires innovation, creativity and flexible adaptation of the cultural product and service market in any country, including Vietnam, requiring us to continue researching, discussing and proposing theoretical issues and effective solutions to develop the cultural product and service market in our country in a synchronous and comprehensive direction, contributing to building Vietnamese culture and people to meet the requirements of sustainable national development," Associate Professor, Dr. Dang Hoai Thu expressed.

At the Workshop, domestic and foreign experts and scientists presented reports, discussed and exchanged basic theoretical issues such as the role and characteristics of the cultural market in the new context, delved into practical aspects such as: policy development, the role of science and technology, public-private partnership, as well as development models of creative cultural industries...

The presentations also emphasized the issue of training high-quality human resources, one of the key factors for the Vietnamese cultural market to catch up with global development trends.

In particular, experts from China and South Korea shared their experiences in developing cultural industries and promoting cultural tourism values ​​through digital technology in these countries./.

Source: https://toquoc.vn/ban-giai-phap-that-trien-thi-truong-van-hoa-viet-nam-trong-boi-canh-moi-2024112613070702.htm