Asus may kill off Zenfone line to focus on ROG Phone

According to Aroged , familiar sources suggest that the Zenfone 10 could be the last member of the entire Zenfone lineup, which is also the reason for the delay in Asus bringing the device to more markets.

Will the Zenfone 10 be the last member of the Zenfone family?

With the change likely to happen in the second half of this year, sources say the Zenfone development team will be transferred to the ROG Phone, with some staff possibly being transferred to other internal Asus divisions. This would end the Zenfone line due to the low profitability of the devices for the company.

On the other hand, the ROG Phone series attracts consumers not only because of its specifications but also because of its association with the gaming community. Selling ROG phones and accessories brings in much higher profit margins for Asus, which is why the company's leaders want to focus on what the brand has to offer.

At the moment, Asus has not commented on the above information, so everything is still considered a rumor. Meanwhile, Zenfone 10 is still a notable compact smartphone on the market thanks to its powerful Snapdragon 8 Gen 2 chip from Qualcomm. This makes the product one of the high-configuration compact smartphone options for a certain community of consumers.

Source link: https://thanhnien.vn/asus-co-the-khai-tu-dong-zenfone-de-tap-trung-vao-rog-phone-185230828013711231.htm