Apple races to launch mixed reality 'super product' Vision Pro

SCMP 's anonymous source said that Apple's production facilities have been operating at maximum capacity in recent months to meet the target of having the necessary quantity of goods for the retail sale that will take place next February.

For app developers, this week, “Apple House” sent an email encouraging them to prepare software for Vision Pro, using the latest tools, as well as sending products to Apple for timely feedback and refinement.

The Vision Pro is Apple's first new product category since it started selling smartwatches in 2015, so it's no surprise that the company has had to prepare a completely new strategy and way of selling it.

The personalization and variety of configurations of the Vision Pro require more storage space than previous products. Apple will need new display areas and locations for employees to box the headset and accessories in the right size. For example, if the Vision Pro doesn’t fit properly on a user’s head, the device won’t display content properly and could feel heavy.

In addition to having to stock headphone components for devices that cost up to $3,500 each, Apple also has to prepare accessories that take up no less space, such as headbands, earpads, and prescription glasses.

Retail teams will also be retrained. Each retail store will send at least two employees to the iPhone giant’s headquarters for sales training. These people will then manage in-store sales of the devices and teach their colleagues how to market the products.

At training sessions in Cupertino, retail employees will be taught how Vision Pro works and what features to highlight when talking to potential buyers. They will learn how to attach the headband, optional prescription lenses, and light covers to block outside light from interfering with the user experience.

There’s also how to position the device on the user’s head, how to fit the padding around the face so that the customer still feels comfortable. Apple is planning a dedicated app that can scan a customer’s head to determine the best strap and light patch.

In terms of marketing, Apple has to solve the problem of conveying to users a relatively new concept: mixed reality, a combination of virtual reality and augmented reality, in a market that is largely in the hands of Meta - Facebook's parent company. Meanwhile, the price is beyond the budget of many user groups, as well as the initial release only in the US, making "Apple House" more cautious.

In testing, users were not satisfied with a device that was heavy and had a battery life of only two hours. The complexity of the device made it difficult to replace components if they failed. The Vision Pro included two ultra-high-resolution screens, two processors, and multiple external cameras, all of which had to fit together in a perfectly curved shape. Apple has been unable to produce the required quantity of components alone for several months.

Unable to be rescued, Apple officially stops selling Apple Watch in the US

On Apple's website, the two models Apple Watch Series 9 and Apple Watch Ultra 2 are no longer available.

Apple patches vulnerability that exposed iPhone to DDoS attacks

iPhones running iOS 17.2 no longer crash due to a barrage of notifications from a Bluetooth device called Flipper Zero.

Apple's new move strengthens Vietnam's important position

Apple has allocated product development resources for the iPad to Vietnam for the first time, a major step toward cementing the Southeast Asian country's position as a new manufacturing hub, the Nikkei newspaper reported.

Source: https://vietnamnet.vn/apple-chay-dua-chuan-bi-ra-mat-sieu-pham-thuc-te-hon-hop-vision-pro-2230056.html