On February 27, Amway Vietnam - the leading health care brand officially announced its strategy "Live healthy, live happy" at the Amway Expo 2025 event. With strategic steps, Amway continues to affirm its pioneering position in the field of proactive health care, while spreading positive living inspiration to the community, towards a more sustainable future.
Amway Vietnam officially announced two cooperation agreements with the National Institute of Nutrition (NIN) and the Southern Youth Union Office (Central Committee of the Ho Chi Minh Communist Youth Union) to realize the Strategy "Live healthy, live happy" for a better quality of life for the community.
Representative of the Southern Working Department (Central Committee of Ho Chi Minh Communist Youth Union) - Mr. Nguyen Hai Nam, Member of the Executive Committee, Deputy Chief of Office, Head of the Southern Working Department with Mr. Huynh Thien Trieu - General Director of Amway Vietnam, Mr. Luke Nieuwenhuis - Group Business Director and Chairman of Southeast Asia and India Region in the ceremony of donating 1 billion VND for sustainable development activities
Strategic cooperation towards sustainable development
At Expo 2025, Amway marked an important step forward in strategic cooperation with the National Institute of Nutrition (NIN) for two main purposes:
1. In the field of scientific research: coordinate research on nutritional habits, nutritional components in food and research on nutritional supplements for target groups in the community.
2. In communicating and disseminating knowledge about nutrition: building communication programs to raise public awareness, encourage proactive healthy lifestyles, aiming to build a healthier and happier life for the community.
Miss H'Hen Nie at the launch of Morning Nutrition Solution
With this international cooperation, Amway Vietnam officially launched the "Morning Nutrition" product solution, developed based on in-depth research by both parties. This solution personalizes morning nutrition, combining Nutrilite products, helping the community build more scientific and healthy breakfast habits.
Previously, Nutrilite Health Institute (under Amway Group) signed a strategic cooperation agreement with the National Institute of Nutrition (Ministry of Health) at Amway Group headquarters (Michigan, USA) to exchange expertise and improve the quality of nutritional research to find solutions to improve health, especially for Vietnamese people.
Speaking at the event, Associate Professor, Dr. Tran Thanh Duong - Director of the National Institute of Nutrition said : "We assess that the strategy "Live healthy, live happy" that Amway is implementing is not only in line with global trends but also meets the practical needs of the Vietnamese people. We believe that, through this cooperation, we will contribute to bringing the most optimal nutritional solutions to the Vietnamese people, supporting the community towards a life full of health, energy and happiness".
Not only focusing on the field of nutrition, Amway Vietnam also carries out social responsibility projects towards sustainable development. In 2025, Amway will coordinate with the Southern Youth Union Office (Central Committee of the Ho Chi Minh Communist Youth Union) to carry out environmental protection and climate change response activities. With a total financial support value of 1 billion VND, the program will focus on urban tree planting activities, contributing to creating green spaces and improving the quality of life for the community.
The strategy "Live healthy, live happy" is the focus of Amway's development.
The "Live Healthy, Live Happy" strategy focuses on building a proactive healthy lifestyle through 6 important pillars: Physical health, mental health, community connection, personal development, financial health and protecting the planet.
The first element emphasized in Amway's "Active Healthy Living" spirit is building physical health. Amway supports this journey through carefully researched programs, products and solutions to maintain good physical health, thereby prolonging healthy living, cognitively, physically and emotionally.
For the equally important factor of mental health, Amway offers pathways to help maintain and build healthy and positive thinking. Customers' mental health is cared for through encouraging and developing communities, building a culture of understanding, collaboration and a deep understanding of the resonance between body and mind.
Conscious of its responsibility to protect the planet, Amway strives to minimize the environmental impact of its manufacturing processes. At the same time, the company provides product solutions that help people improve their personal living environment and enjoy the benefits of a more sustainable lifestyle.
To create community connections, Amway helps distributors build new relationships and support communities to grow. The transformative power of these communities will motivate each individual to take advantage of becoming a better version of themselves, or in other words, each member of the community will help bring value to each other.
The goal of "Healthy and Happy" also emphasizes personal development, including activities that develop a person's abilities and potential, thereby improving the quality of life and realizing goals and aspirations. Amway applies growth thinking to help people gradually identify and build behaviors, attitudes, values, actions and habits.
The final element of the goal of "Healthy and Happy" is to create financial health. Amway provides a business opportunity for passionate and ambitious people to help them achieve their personal financial goals, secure their financial future and live a fulfilling life.
Sharing at the event, Mr. Huynh Thien Trieu - General Director of Amway Vietnam emphasized: "Living healthy, living happily is Amway's consistent strategy, not only demonstrating our core philosophy but also our commitment to accompany the Vietnamese community on the journey to build a healthy lifestyle. With this strategy, Amway Vietnam affirms its role as a proactive and pioneering health care expert in creating a sustainable happy life."
Source: Amway Vietnam
Source: https://phunuvietnam.vn/amway-viet-nam-ra-mat-chien-luoc-song-khoe-manh-song-hanh-phuc-tai-amway-expo-2025-20250227204746883.htm
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