Cox Media Group (CMG) is selling a product called "Active Listening" with the claim that its technology can be used to create advertising campaigns based on what is heard in users' conversations, wherever they are, as long as there is a smart device within range. The company says it can capture the content of users' conversations through the microphone on smart devices, which can then be used to analyze and identify potential customers for many different types of products and services.
It's still unclear whether CMG is using this technology to eavesdrop on users, but it's likely that in just a short while, any product or service we mention will "suddenly" appear very accurately when accessing the internet.
Smart devices can be used to listen to conversations for the purpose of advertising products and services.
Ethics aside, products like CMG’s could help companies pinpoint exactly which users are most likely to be interested in their products, eliminating the need for traditional guesswork. It’s not yet clear whether CMG’s technology actually works or is effective, according to Phone Arena . Some reports suggest the company has already sought out customers on LinkedIn, and it’s claiming impressive initial returns on investment, meaning businesses are already buying and using the technology.
Active Listening users can choose the area they want the service to operate in, with coverage ranging from 10 miles to over 20 miles. The service uses artificial intelligence (AI) to detect conversations about issues of interest captured by the microphones of smartphones, smart TVs, and other smart devices.
CMG also installs a tracking program on clients’ websites to track return on investment. The ads are delivered through display, Google search, Bing, YouTube, and existing online services. The goal is to deliver ads to customers who are in need of the product, providing content so personalized that customers feel like their “minds are being read.”
On CMG’s website, the company claims its services are legal. Currently, there is no way to detect CMG’s technology on Android phones. As for iPhone users, whenever the microphone is active, an orange icon will light up on the sensor cluster on the screen to indicate it.
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