Fresh alkaline ionized water purifier was taken as the "Blue Ocean" strategy by Daikiosan and Makano from the beginning.
According to data, on average, before Dai Viet entered the alkaline ion water purifier market, each year in the Vietnamese market, all brands combined, sold about 6,000 to 12,000 machines/year. Thus, with the company's announcement at this time, after only 6 months of launch, it was about 8 times the annual market.
According to Mr. Pham Duc Hoc - representative of Daikiosan and Makano fresh alkaline water purifier brands: "The numbers achieved this time are within our expectations. According to research and market assessment, RO water purifiers will gradually enter the "red ocean".
It means that the product is popular, there is no room for investment in new technology research. If maintained forever, it will lead to failure.
Although RO water purifiers are suitable for filtering polluted water sources in Vietnam, they filter out all minerals that are beneficial to health, so they are slightly acidic.
Therefore, companies all add minerals with artificial mineral cores or artificial hydrogen cores, which actually do not have much effect. So we are determined to change, create a difference with the "Blue Ocean" strategy, and research and develop more useful technology, which is the fresh alkaline ionized water filter.
Alkaline ionized water purifiers are popular products in Japan and some developed countries. Since 1966, the Japanese Ministry of Health, Welfare and Social Affairs has recognized alkaline ionized water electrolysis devices as medical devices that help improve health.
Later, electrolysis machines were widely used in households with the purpose of providing good water for people. Therefore, it is certain that in Vietnam, people have a need to buy imported alkaline ion water purifier products.
Products serve all needs from standing cabinets, under-counter cabinets, tabletop cabinets and converters for customers who already have water purifiers.
However, after researching, I found that most imported alkaline ionized water purifiers use Nano, UF filtration technology... which is only suitable for purifying input water sources that have met clean standards, such as in some developed countries.
In our country, water sources face many different sources of pollution. In addition, the input water that people use does not follow certain standards, but is taken from tap water, well water, drilled wells... Therefore, UF or Nano filtration technology cannot be used.
Fresh alkaline ionized water purifier has created a trend of demand for clean and good water. The product brings higher value than the price to consumers. By overcoming the weakness of domestic alkaline ionized water purifier in the electrolysis part and overcoming the weakness of imported alkaline ionized water purifier in the water filtration part.
Daikiosan and Makano fresh alkaline ionized water purifiers use RO filtration technology, combined with MOFs super-absorption technology to purify a variety of polluted water sources in regions of Vietnam, producing clean water. Next, the purified clean water goes through electrolysis technology using magnesium electrodes to create fresh alkaline ionized water.
Currently, there are many studies in the world proving the health benefits of alkaline ionized water.
An electronics store owner further explained: "Consumers are now very knowledgeable. To sell this fresh alkaline ionizer, we always have to test and prove to customers that good water indexes are Hydrogen from 600 - 1,800 ppb, ORP from -300 to -780 mV, pH from 8.5 - 9.5.
Then show them the ISO quality inspections of medical equipment, and the inspections of drinking water according to the Ministry of Health's standards.
A fresh alkaline ionizer core set
This fresh alkaline ion water purifier does not need to use additional artificial mineral cores but still maintains fresh alkaline ion indexes for about 5 years for a family and 20 years for a single user.
This long-term operating cost is only equivalent to using an RO water purifier. The company has optimized the design, after 5 years the electrolysis tank will wear out naturally, only needing to replace the only component, the electrode bar, instead of having to replace the entire electrolysis tank like other brands on the market. Therefore, the operating cost is only 1/5 of other alkaline ion brands. This is also another reason why the product has been a bestseller in recent times.
In addition to the vertical, under-mount, and tabletop fresh alkaline ionized water purifiers, this company also provides machines that convert RO water into fresh alkaline ionized water. This product is designed to serve more than 12 million households using RO water purifiers.
With this product, customers only need to take advantage of the available water filtration system. At the same time, perform 3 simple connection steps to upgrade to fresh alkaline ionized water, helping to save significant costs.
Fresh alkaline ionized water is good for health
Thanks to its unique, market-appropriate and useful technology with water filtration technology suitable for Vietnam: RO and MOFs, along with electrolysis technology using magnesium electrodes (granted a patent for a useful solution by the Department of Intellectual Property under the Ministry of Science and Technology). This type of water purifier has seen its sales skyrocket.
Although fresh alkaline ionized water is not a medicine, it helps significantly improve stomach symptoms.
Source: https://tuoitre.vn/6-thang-ra-mat-may-ion-kiem-tuoi-daikiosan-ban-gap-8-lan-thi-truong-moi-nam-20241010164822125.htm
Comment (0)