Minh Long has just held its 55th anniversary celebration, marking a special milestone in the journey of building and developing the leading high-end ceramic brand in Vietnam.
The event is an opportunity for Minh Long to look back on the past and open a new chapter for the next generation with aspirations to reach new heights.
55 years of excellence
Minh Long's 55-year journey is a living testament to its perseverance, creativity and desire for constant innovation. From its early days with a small production facility in Binh Duong, Minh Long has grown to become a symbol of the quintessence of Vietnamese ceramics, trusted by domestic consumers and highly appreciated by international friends.
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| Originating from artisan Ly Ngoc Minh's love for the land, Minh Long ceramics was born. |
What makes the brand different is not only the superior quality of its products, but also the ability to convey the essence of Vietnamese culture through each design. Each ceramic product, from everyday items to works of art, high-end gifts, contains a meaningful story, becoming an important part in the journey of preserving and spreading heritage, deeply connecting Minh Long with consumers over the past 55 years.
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| 55 years of Minh Long - The journey of preserving the quintessence and creating heritage. |
At the celebration, the theme “Preserving a thousand stories” recreated Minh Long’s proud journey of more than half a century. Each ceramic product is not only the crystallization of sophisticated craftsmanship but also a bridge to tell the memories and aspirations of many generations. Minh Long is the keeper of traditional values and also the bridge to bring Vietnamese culture to the world.
The spirit of the event is encapsulated in the message “When a journey of excellence ends, a new journey of greater brilliance begins”, expressing Minh Long’s strong desire to continue its 55-year legacy. It is the journey of the next generation, those who carry with them a steadfast desire and a persistent spirit to bring the Vietnamese ceramic brand to new heights.
Generational transfer - steady progress
The 55th anniversary celebration is not only an opportunity to pay tribute to the past but also an affirmation of Minh Long's long-term strategic vision for the next generation. With the mission of preserving and promoting the quintessential values that have been forged for more than half a century, the new generation carries the responsibility and aspiration to conquer new heights, keeping up with global trends while still firmly protecting Vietnamese identity.
Minh Long is committed to continuously researching and applying modern technology, optimizing production processes to create products that meet the highest international standards and are environmentally friendly. This is a development orientation and at the same time a strong affirmation of the responsibility to protect public health and preserve a clean, green environment.
Along with that, the next generation focuses on design innovation, harmoniously combining the quintessence of Vietnamese culture and modern style. This helps the products to have both high artistic value and be suitable for global tastes, continuing to elevate Minh Long ceramics to become the top choice domestically and internationally.
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| Vietnamese cultural soul is present in Minh Long tea sets. |
The business philosophy of “Four no’s – Four yes’s” is the foundation that guides Minh Long’s journey of sustainable development. “Four no’s” – no borders, no time, no gender, no age – allows products to cross all boundaries to reach all audiences, all generations. “Four yes’s” – having culture, having art, having their own style and most importantly having “soul” – affirms that each Minh Long product has its own soul, telling the unique story that the brand wants to convey.
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| Patterns expressing Vietnamese cultural identity are always the philosophy of Minh Long's ceramic works. |
Speaking at the event, Mr. Ly Huy Sang - General Director of Minh Long, emphasized: "From the generation of my parents to today's generation, the flame of passion and desire to contribute to Vietnamese identity has always burned brightly. We will continue our mission of spreading the cultural value of ceramics, so that each product carries the Vietnamese soul, shining over time."
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| Mr. Ly Huy Sang - General Director of Minh Long. |
The 55th anniversary of establishment is an important milestone in the development journey of Minh Long. But with a solid legacy that has been forged over more than half a century, this is just the beginning of a new journey. The next generation of Minh Long promises to continue to preserve and promote good values, constantly innovating to conquer new heights.
| The 55-year journey is the foundation for Minh Long to continue writing a proud story, affirming the position of the Vietnamese ceramic brand in the international arena, worthy of the stature of a brand of global stature. |
Source: https://congthuong.vn/minh-long-55-nam-truyen-lua-tinh-hoa-kien-tao-di-san-369563.html
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