Officially debuting in 2009, 2NE1 quickly became a hit with the vibrant song Fire and their unique fashion style, breaking all the usual standards of Korean girl groups at that time.
Kpop artists pioneer wearing designer brands in MV
In each music product, the 4 members including CL, Dara, Bom and Minzy always know how to make an impression when appearing with outfits with bright colors, unique patterns and bold designs.
From the hip hop, futuristic style in Clap Your Hand (2010), I Am the Best (2011) to the bold street punk image in the following MV series, 2NE1 always knows how to renew themselves and lead the Kpop fashion trend.
In particular, 2NE1 is also a rare Gen 2 (second generation) Kpop female idol who is able to conquer many unique and innovative designs from famous fashion houses such as Givenchy, Versace, Moschino or Alexander McQueen.
2NE1 has a style that breaks all boundaries in Korean female idol fashion.
Appearing on the show Unnie's Salon on MBC (Korea), Dara once revealed that the difference between 2NE1 and other girl groups of the same era is that all 4 members have a great passion for the fashion industry.
More than half of 2NE1's performance costumes were bought by the four members with their own money. In fact, the total cost of investing in the group's costumes during their heyday was 3-4 times higher than that of their seniors from the same company - BIGBANG.
In the MV Missing You (2013), 2NE1 made fans admire when they invested billions of dong in costumes. In particular, CL and Dara continuously appeared in luxurious fur coat designs from famous fashion houses such as Versace and Balmain, with prices of 36,806 USD (about 846 million VND) and 11,276 USD (about 260 million VND) respectively.
CL and Dara's outfits are both high-end fur coats, priced at hundreds of millions of dong.
In the MV Lonely (2011), the total cost of the costumes worn by 2NE1 was up to 200,000 USD (about 4.6 billion VND), while the production cost of the MV was only about 150,000 USD (about 3.5 billion VND). This means that the group's costumes even exceeded the cost of producing the music video.
Not only impressing with their breakthrough fashion style, the unique hairstyles of 2NE1 members also continuously become the center of discussion on online forums.
Paving the way for many Kpop idols to enter the high-end fashion industry
Besides investing in high-end clothing in their music products, 2NE1 is also a pioneer in collaborating with famous brands. All 4 members have made "slow but steady" steps in the international fashion industry.
A representative of the Balmain brand once shared: "We rarely sponsor outfits for artists. They usually only favor actors with impressive fashion styles at special events such as award ceremonies. However, 2NE1 is the only group to receive this special favor in the past few years."
Previously, the luxurious and impressive outfits that 2NE1 wore in the music video Lonely all came from the famous French fashion house - Balmain.
CL constantly renews herself in international fashion weeks.
Among the 4 members of 2NE1, CL is the name that has left the most mark on the world fashion map. The 33-year-old singer has appeared in many promotional campaigns for brands such as Moschino, Givenchy, Saint Laurent...
Thanks to her versatility, the 2NE1 leader regularly appears at international fashion weeks. She is also a familiar face in the front row of Haute Couture shows.
At the height of her career, CL was the first K-pop artist to collaborate with Jean Paul Gaultier and become an ambassador for Alexander Wang. In 2024, she was also a member of the LVMH Prize's expert panel, affirming the influence of K-pop in the international fashion industry.
Every time she attends fashion week, Dara attracts fans' attention with her unique hairstyles.
As for Dara, she has been constantly "hunting for tickets" to attend prestigious fashion weeks for many years. Because she is not tied to any high-end brand, the eldest member of 2NE1 is constantly seated in the front row at shows in major fashion capitals.
The 40-year-old singer has been a brand ambassador for Puma Korea and Penshoppe. In addition, she also has close relationships with luxury brands such as Balmain, Off-White, Christian Louboutin...
Although not holding the title of brand ambassador, members Bom and Minzy still regularly appear in unique designs of famous fashion houses. Both also participate in a number of promotional campaigns for brands.
2NE1 was formed in 2009 under YG Entertainment, consisting of 4 members: CL, Park Bom, Sandara Park and Minzy.
2NE1 is one of the Kpop icons thanks to their unique, bold fashion style and groundbreaking music. From their debut song Fire to hits like I don't care , Can't nobody , Go away , Lonely , I'm the best , Ugly , Missing you, Come back home... , 2NE1 not only dominated the domestic charts, but also became famous internationally.
In 2014, 2NE1 stopped working. In November 2016, YG Entertainment announced the group's disbandment. From July 2024, the group will be active again, on the occasion of the 15th anniversary of their debut.
Photos: YG, Getty, Pinterest, Nylon
Source: https://dantri.com.vn/giai-tri/2ne1-nhom-nhac-nu-kpop-tien-phong-an-mac-doc-la-dien-toan-hang-hieu-20250217000120528.htm
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