Focus on branding
Vietnam has always been considered one of the most dynamic and open economies in the world, becoming the 4th largest economy in ASEAN and the 40th in the world. The value of Vietnam's national brand has affirmed its prestige and increasingly high position in the international arena, while demonstrating Vietnam's initiative and stature in international integration. Brand building activities are not only promoting economic development, but also building corporate culture, building a fair society and sustainable development.
In Nghe An province, although the results are still modest, many localities have paid attention to building brands for key products. Collective trademarks and certified trademarks that have been protected and are being registered for protection are all specialties or traditional products of localities, such as fish sauce, seafood, lotus from Uncle Ho's hometown, rice paper, peanut candy, fermented wine, honey, turmeric starch, incense, bo giang, etc.
Van Phan fish sauce products of Dien Chau Seafood Joint Stock Company are no longer unfamiliar to consumers. This is a product produced according to industrial agriculture, awarded the Gold Medal for high-quality Vietnamese products, Top 300 leading Vietnamese products voted by consumers. The company's main product is "Van Phan fish sauce" with an annual output of over 2 million liters, serving domestic consumption and exporting to countries: Japan, Korea, Malaysia, Laos, Angola... The company's total annual revenue reaches over 20 billion VND.
To do this, Mr. Hoang Ngoc Lan - Director of Dien Chau Seafood Joint Stock Company said: In addition to preserving and conserving traditional values, we realize that it is extremely necessary to continuously improve products and production technology to ensure strict standards of quality and food safety according to international standards. We are extremely proud to be able to contribute a part of our efforts to the mission of promoting the beauty of traditional Vietnamese cuisine to friends around the world. In the near future, Van Phan will make continuous efforts to promote exports to the Japanese market, as well as conquer other high-end markets. "Preserving national quintessence, enhancing traditional values" has always been the mission that Van Phan has been aiming for.
Up to now, Nghe An has many famous craft village products that are well protected and developed. Products that have been granted collective trademarks and certified trademarks have contributed to increasing the value of Nghe An's specialties and traditions, and have been praised by consumers inside and outside the province. Craft village products that have been built and protected with effective brands include: Uncle Ho's hometown lotus, Quy Chau incense, Cua Lo grilled mackerel, Tay Hieu honey, Gang village molasses, Quynh Luu dried squid, Tuong Duong beef jerky, Con Cuong leaf yeast wine, etc. Building brands for craft village products has increased value, brought efficiency to production and business for people.
For local specialty products, in addition to the advantages in quality, production factors, cultural and traditional consumption, the development direction associated with community brands and brand building is a suitable direction, becoming an effective tool in sustainable development of production and market.
Implementing activities of the National Brand Week to celebrate Vietnam Brand Day on April 20, 2024, the Industry and Trade sector has stepped up propaganda and promotion of the National Brand Program; promoted the building of brands of goods and services that meet high quality standards, while honoring and promoting brands of typical local products in the context of international economic integration.
Efforts for national brand
It can be said that in the market economy, building and developing brands is always of great concern to businesses and production facilities, and the Government has chosen April 20 every year as Vietnam Brand Day.
To celebrate the 16th anniversary of Vietnam Brand Day (April 20, 2008 - April 20, 2024), the Trade Promotion Agency (Ministry of Industry and Trade) has just organized the opening ceremony of Vietnam National Brand Week. In the context of the world economy and politics continuing to develop in a complex and unpredictable manner with many difficulties, challenges, and negative impacts on domestic production, trade and investment activities, this is an activity demonstrating efforts to develop, contributing to promoting the strong promotion of Vietnam National Brand.
Over 20 years of establishment and development, the Vietnam National Brand program has achieved positive results, attracted special attention and created prestige for businesses, management agencies as well as domestic and foreign consumers. In addition, the program always accompanies and supports localities, associations, and businesses to develop brands of products, goods, and services with high quality, increasing the pride and attractiveness of the country and people of Vietnam, contributing to promoting awareness of the close relationship between National Brands and product brands and business brands to enhance national competitiveness.
As part of the Vietnam National Brand Week activities, on the occasion of the 16th anniversary of Vietnam Brand Day, Minister of Industry and Trade Nguyen Hong Dien sent a congratulatory letter to the business community and enterprises. In the letter, the Minister emphasized: In 2023, with the synchronous and drastic leadership and direction of the Party and State leaders; the timely and effective participation of ministries, branches and localities; especially the determination and high spirit of solidarity, the Vietnamese business community has made efforts to act, overcome difficulties and challenges to recover and develop, contributing to promoting Vietnam to become the 4th largest economy in ASEAN and the 40th in the world, with international trade scale in the Top 20 globally.
Vietnam's national brand continues to rise strongly with a growth rate of 102% in the period from 2019-2023; in 2023, the national brand value increased by 15.6% compared to 2022, reaching nearly 500 billion USD, ranking 33rd in the Top 121 strong national brands in the world evaluated and ranked by the world's leading brand valuation consultancy - Brand Finance.
With the convergence of the spirit of innovation, dynamism, creativity, readiness to overcome difficulties and rise up of the business community and enterprises nationwide, the Minister hopes and believes that Vietnamese enterprises will continue to reap many successes and develop more and more so that the Vietnamese Brand continues to reach higher and further, enhancing core values, contributing to enhancing the prestige and position of Vietnam in the global economy.
Vietnam National Brand Week 2024 takes place from April 15 to 21 with many practical activities such as: Congratulatory letter from the Minister of Industry and Trade, Chairman of the Vietnam National Brand Council sent to the Vietnamese business community; Deploying visual propaganda plans; Coordinating with media agencies and units to propagate and promote on media; Opening ceremony of Vietnam National Brand Week 2024 and Vietnam National Brand International Forum 2024; Photo exhibition of achievements of Vietnam National Brand.
Source
Comment (0)