The national tourism promotion website vietnam.travel of the Vietnam National Administration of Tourism is currently surpassing Thailand's tourism website and ranking above many other countries in the region.
Specifically, according to the March 2024 ranking of the global website rating and ranking site (similarweb.com), the website https://vietnam.travel ranked 132,676 in the world, surpassing Thailand's travel website (ranked 136,108), much higher than the countries: Philippines (ranked 808,295), Malaysia (ranked 881,886). In the Southeast Asian region, Singapore's travel website is in the leading position (ranked 84,176).
Regarding the rate of access from the international market, the website https://vietnam.travel has an outstandingly high rate (reaching 85%), higher than Indonesia (64%), Thailand (44%), Malaysia (42%), Philippines (28%).
In addition, the bounce rate of Vietnam's tourism website reached 65.09%, better than Singapore (69.64%), Thailand (72.34%), Indonesia (75.95%), Malaysia (66.03%), showing that the quality of Vietnam's tourism information is attractive and retains viewers quite well.
According to the assessment of the Ministry of Culture, Sports and Tourism, these indicators show that Vietnam's website is doing a good job of attracting the attention of foreign markets; at the same time, it reflects the positive effectiveness in implementing the marketing of Vietnamese tourism abroad on the digital platform of the Vietnam National Administration of Tourism, contributing to the results of attracting international visitors to Vietnam in recent times.
Website https://vietnam.travel is the website of the Vietnam National Administration of Tourism, specializing in promoting the image and brand of Vietnam tourism to the world, managed and operated by the Tourism Information Center. The media content focuses on widely promoting new policies on visa exemption and electronic visa issuance for international visitors - an important factor in attracting international visitors to Vietnam.
At the same time, the website https://vietnam.travel enhances the introduction of Vietnam's main types of tourism such as sea and island tourism, cultural tourism, culinary tourism, nature and ecological tourism. The website promotes outstanding cultural, sports and tourism events, focusing on introducing new and unique destinations, new trend tourism products suitable for the needs of tourists after the epidemic such as health care tourism, adventure sports tourism, golf tourism, rural tourism...
(Misinform)
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