Vietnam's national tourism promotion website 'surpasses' Thailand
Báo Thanh niên•09/04/2024
The national tourism promotion website vietnam.travel of the Vietnam National Tourism Administration is ranked among the top in the region, surpassing Thailand's tourism website and ranking above many other countries.
The national tourism promotion website vietnam.travel of the Vietnam National Tourism Administration is ranked top in the region.
Specifically, according to the March 2024 ranking of the global website rating and ranking site (similarweb.com), the website https://vietnam.travel ranked 132,676 in the world, surpassing the travel website of Thailand (rank #136,108), and much higher than the Philippines (rank #808,295), Malaysia (rank #881,886). In the Southeast Asian region, the travel website of Singapore is in the leading position (rank #84,176). In terms of access rate from the international market, the website https://vietnam.travel has a remarkably high rate (reaching 85%), higher than Indonesia (64%), Thailand (44%), Malaysia (42%), Philippines (28%). This rate shows that Vietnam's website is doing a good job of attracting the attention of foreign markets.
Visitors can find ideal destinations to return to nature...
Regarding the bounce rate (basically the lower the better), the vietnam.travel website achieved a rate of 65.09%, better than Singapore (69.64%), Thailand (72.34%), Indonesia (75.95%), Malaysia (66.03%), showing that the quality of Vietnam tourism information is attractive and retains viewers quite well. Some other notable indicators are that the percentage of users accessing the vietnam.travel website via mobile phones is 74%, accessing from desktop computers is 26%; the percentage of female users is 59.34%, male users is 40.66%. Users aged 25 - 34 account for the largest percentage with 32.23%; followed by the 35 - 44 age group (17.81%), the 45 - 54 age group (17.66%); lower is the 18 - 24 age group (14.62%); Group 55 - 64 (11.45%). The positive ranking results of the website vietnam.travel reflect the positive effectiveness in implementing the marketing of Vietnamese tourism abroad on the digital platform of the Vietnam National Administration of Tourism, contributing to the results of attracting international visitors to Vietnam in recent times.
...or discover worthwhile vacation destinations for your trip
Website https://vietnam.travel is the website of the Vietnam National Administration of Tourism, specializing in promoting the image and brand of Vietnam tourism to the world, managed and operated by the Tourism Information Center. In the context that the Vietnam National Administration of Tourism and the entire industry are resolutely implementing the tasks and solutions in Resolution 82 of the Government and Directive 08 of the Prime Minister to accelerate the recovery and development of tourism, the Tourism Information Center (Vietnam National Administration of Tourism) has promoted innovation in content and communication methods, combining communication on the website and various social networking platforms such as Facebook, Instagram, YouTube... to create a wide spread to users. The communication content focuses on widely promoting new policies on visa exemption and electronic visa issuance for international visitors - an important factor creating motivation to attract international visitors to Vietnam. At the same time, the website https://vietnam.travel enhances the introduction of Vietnam's main tourism types such as sea and island tourism, cultural tourism, culinary tourism, nature and ecological tourism, promoting outstanding cultural, sports and tourism events...; focusing on introducing new and unique destinations, new trend tourism products suitable for the needs of tourists after the epidemic such as health care tourism, adventure sports tourism, golf tourism, rural tourism... At the same time, strong communication about prestigious titles and awards that the international community voted for Vietnam tourism is the basis for international tourists to confidently choose Vietnam as a destination. Thereby, the image of beautiful and attractive Vietnam tourism, classy and quality services are spread to tourists around the world.
Visitors can also choose to visit vibrant locations with world-class sports tournaments.
The video clip “Nha Trang - Khanh Hoa: Touching Your Heart” is being promoted on the homepage of the website vietnam.travel
Information about outstanding tourist events will appear in the eyes of visitors when accessing the website.
The Tourism Information Center said that in the coming time, this unit will continue to implement programs to promote Vietnamese tourism abroad on the website vietnam.travel and social networking sites to attract international visitors; strengthen coordination with localities, destinations, and businesses in the tourism industry to promote attractive destinations, products, and services of Vietnamese tourism, focusing on the trend of digital transformation, green transformation, and sustainable tourism development.
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