VPBank leads the market in total credit card usage turnover

Việt NamViệt Nam21/06/2024

In 2023, VPBank will continue to maintain its "throne" in credit card sales. This position is achieved thanks to its strategy of constant innovation, launching many card lines to optimally meet users' payment needs. The growth miracle comes from diverse products and optimal payment solutions. According to the 2023 Card Data Report recently compiled by the Vietnam Bank Card Association, VPBank continues to hold the leading position in total credit card sales (including payment sales and cash withdrawal sales) reaching over 152 trillion VND, accounting for 17% of the market share. Previously, in the first 6 months of 2023, VPBank credit cards also achieved impressive transaction sales growth, up to 65% compared to the same period last year, higher than the market average of 21%. To achieve this impressive achievement, VPBank has constantly strived to improve and diversify card products as well as payment solutions. As one of the banks with the most credit card lines on the market today, VPBank's card products are researched and deployed to suit each customer segment as well as their needs. For the high-end customer segment, Mastercard Diamond World and Diamond World Lady cards offer top-notch experiences with exclusive offers and outstanding benefits in shopping and dining. For the Millennials segment, VPBank owns many attractive card lines, including the StepUp credit card, which stands out with its diverse designs and up to 15% cashback for online spending; the VPBank Shopee co-branded card is a smart choice for those who love online shopping, providing free shipping codes all year round and up to 10% cashback at Shopee; the Lady Mastercard with a collection of 12 card designs in 3 themes, offers up to 15% cashback for essential spending groups for women. For Gen Z, VPBank JCB Z is designed with a 10% cashback offer for areas that suit young people's consumption behavior such as dining, entertainment, travel, etc. Most recently, VPBank has launched the 2-in-1 Flex Card line, helping customers flexibly choose their spending source from their credit limit or payment account, while also providing a "personalized" loyalty program according to the needs and preferences of users. In addition to card products, with the bank investing in developing modern technology, deploying many advanced payment methods while still optimizing security such as the Tap & Pay contactless payment solution, VPBank customers can enjoy a convenient and rich payment experience, meeting all financial needs in daily life in a single super application - VPBank NEO digital bank. Continuing to increase the value of financial benefits for customers, VPBank also expanded its partner network to bring attractive incentives and promotions, increasing the value of card usage for customers. These strategies not only help VPBank maintain and consolidate its leading position in the credit card market, but also affirm the bank's commitment to providing the best services, meeting and exceeding customers' expectations. A newly launched program, exclusively on VPBank NEO, has just been deployed for customers who love VPBank credit cards, which is the spending challenge program. Accordingly, when customers reach a spending level that satisfies the program's conditions, they will immediately receive vouchers from more than 80 prominent partners in the market, in a variety of food, shopping, entertainment, and travel industries with incentives up to 300,000 VND. In particular, VPBank NEO also provides a spending measurement utility that appears for the first time on a banking application, helping customers manage their personal finances more effectively and conveniently than ever before. This feature uses technology to automatically track all transactions and spending of customers, providing timely reminders of spending limits and payments. At the same time, during the process of participating in promotional programs, the system will automatically update and notify attractive offers and gifts that are waiting. Thanks to that, customers can not only better control their daily expenses but also easily access and experience a rich gift store with many special offers. For example, customers who are VPBank Mastercard credit cardholders will receive a discount of up to VND 200,000 for international and domestic flights, hotel reservations or tickets to entertainment areas when paying at Traveloka. 10% discount up to 400,000 VND at Mytour when booking domestic hotels, up to 100,000 VND at Vexere. In addition, customers booking rooms at resort systems and paying with VPBank credit cards also receive a super discount of 10% at Movenpick Resort Cam Ranh and Phan Thiet, Azerai La Residence Hue, Azerai Can Tho, Azerai Ke Ga Bay. For customers who love shopping, a discount of up to 2,000,000 VND when shopping at Nguyen Kim and Cho Lon electronics systems is an attractive offer not to be missed. For more information, please contact hotline 1900 54 54 15 or visit website: https://www.vpbank.com.vn/ca-nhan/the-tin-dung Source: https://www.vpbank.com.vn/tin-tuc/thong-cao-bao-chi/2024/vpbank-dung-dau-ve-tong-doanh-so-su-dung-the-tin-dung

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