VIB receives national record and Innovation Breakthrough 2024 award with card design personalization feature

ANTD.VN - Vietnam International Bank (VIB) has just been honored by the Vietnam Record Organization and Mastercard with the National Record and the Innovation Breakthrough 2024 award as the first bank in Vietnam to allow customers to design their own images printed on credit cards with Gen AI technology from Fiza x Zalo AI.

Innovative breakthrough in personalizing card user experience

With the goal of leading the trend of personalized experiences, VIB has deployed the Personalized Credit Card Design feature in October 2024, empowering customers to design their own cards via the platform https://carddesign.vib.com.vn. Customers can easily create their own mark on their credit cards by uploading personal images or taking new photos, and transforming them with many unique styles, from youthful chibi to sophisticated art.

This breakthrough feature of VIB quickly created a wave of discussion on social networks, was highly appreciated by international experts and received enthusiastic response from customers and credit cardholders nationwide with nearly 20,000 card designs completed after only 20 days of implementation.

Most recently, VIB has been recognized by the National Record as the first bank in Vietnam to allow customers to design their own images printed on their credit cards with Gen AI technology, according to the Vietnam Record Organization. At the same time, Mastercard - the world's leading card organization honored VIB with the Innovation Breakthrough 2024 award.

Vietnam Record Organization sets record for VIB as the first bank in Vietnam to apply AI to personalize customer portraits printed on credit cards

VIB's Personalized Card Design feature is a breakthrough innovation in user experience, affirming the bank's leading position in the credit card industry in Vietnam. By bringing technology into customers' personal creativity, VIB has created a deeply engaging experience by enhancing the cardholder's personal mark at every touchpoint in daily credit card transactions.

Creating sustainable values ​​and spreading creative inspiration

Being simultaneously honored by the Vietnam Record Organization and Mastercard with the National Record and the Innovation Breakthrough 2024 award is a testament to VIB's commitment to constantly innovate, create and focus on customer experience, affirming the bank's strategy of leading the card trend with customers at the center and technology as a tool to bring optimal benefits to card users.

Ms. Tuong Nguyen - Director of VIB Card Division shared: "The deployment of Gen AI in card personalization is a strategic step of VIB, aiming to meet the increasing demand for personalization of Vietnamese customers. This also affirms VIB's long-term vision, creating sustainable values ​​through innovative solutions, together with the Vietnamese banking industry towards new heights in the technology era."

VIB strongly promotes the trend of personalizing card experiences and opens up an inspiring and creative financial future.

At VIB, users have long been not only credit card owners but also "producers" of cards according to their needs. Self-selecting statement dates, minimum payment amounts, automatic payment amounts, adjusting transaction limits, etc., can all be customized via the MyVIB Digital Banking application. And now, customers can also design the card appearance themselves with the Personalize card design feature according to their needs. These innovations from VIB have strongly promoted the trend of personalizing card experiences and are opening up an inspiring and creative financial future, marking the bank's solid progress on its journey to leading the credit card trend in Vietnam.

From now until December 31, 2024, VIB offers a first-year annual fee refund for new cardholders who meet the spending requirements of 1-3 million VND and a 10% refund of the total valid monthly spending value within the first 30 days after card issuance. For existing VIB cardholders, the "Buy now, pay in installments " privilege offers 0% interest installments, 0 initial fees and up to 40% discount when spending at VIB Privileges ecosystem partners:

- Up to 40% off at Traveloka, Klook, Trip.com, China Airlines, Qatar Airways, Pullman Phu Quoc, Legacy Yen Tu - MGallery...;

- Up to 40% off at Lotte Cinema, Gene Solutions, Facial Bar, Kose, Menard Spa, Peace Dentistry...;

- Up to 30% off at Manwah, K-pub, Jumbo Seafood, A Mà Kitchen, Koh Yam Thai, Octo Tapas, Korean Grill, Papas' Chicken...;

- Up to 20% off at Di Dong Viet, CellphoneS, Hoang Ha Mobile, DIgibox, Lazada, Shopee...

Turn your credit card into your own avatar and enjoy the "Leading the card trend" offers from VIB.

Terms and conditions of the offers see at https://www.vib.com.vn

Source: https://www.anninhthudo.vn/vib-nhan-ky-luc-quoc-gia-va-giai-thuong-innovation-breakthrough-2024-voi-tinh-nang-ca-nhan-hoa-thiet-ke-the-post594648.antd