Exciting festival of Pride of Vietnamese goods, the essence of Vietnamese goods in 2023

The 2023 "Pride in Vietnamese Products, Quintessence of Vietnamese Products" Festival at Dong Kinh Nghia Thuc Square, Hoan Kiem Lake walking street, Hanoi displays, introduces, promotes and honors Vietnamese goods and services with strengths and high quality.

Tưng bừng lễ hội Tự hào hàng Việt Nam, tinh hoa hàng Việt Nam năm 2023

Delegates perform the opening ceremony of the Vietnamese goods recognition program in 2023. (Source: VNA)

On the evening of December 9, at Dong Kinh Nghia Thuc Square, Hanoi, the Ministry of Industry and Trade held the opening ceremony of the Vietnamese Goods Identification Program called "Proud of Vietnamese Goods", "Quintessence of Vietnamese Goods" in 2023.

This is one of a series of activities to implement the Domestic Market Development Project associated with the Campaign "Vietnamese people prioritize using Vietnamese goods" for the period 2021-2025. At the same time, this is also a task in the Action Program of the Ministry of Industry and Trade to implement Resolution No. 01/NQ-CP of the Government on key tasks and solutions to implement the Socio -Economic Development Plan, State Budget Estimates and improve the business environment, enhance national competitiveness in 2023; Resolution No. 105/NQ-CP dated July 15, 2023 on tasks and solutions to remove difficulties for production and business.

Speaking at the opening ceremony, Deputy Minister of Industry and Trade Do Thang Hai said that the results of the campaign “Vietnamese people prioritize using Vietnamese goods” and the program to identify Vietnamese goods called “Proud of Vietnamese goods” have contributed to the excellent completion of economic targets towards curbing inflation and stabilizing the macro economy.

Since 2009, the total annual turnover of retail goods and services has grown by around 10% compared to the previous year. Even during the Covid-19 pandemic or during the current period of declining global demand, the domestic market is a large enough space for businesses to continue to maintain growth in retail sales of goods and services.

Deputy Minister Do Thang Hai affirmed that the Ministry of Industry and Trade will continue to closely follow the policies of the Central Steering Committee of the Campaign, coordinate with members of the Steering Committee and localities in developing plans and implementing them. At the same time, synchronously and effectively implement the Strategy "Domestic Trade Development for the period up to 2030, with a vision to 2045".

At the same time, the Ministry will preside over and coordinate with relevant units to implement tasks under the Domestic Market Development Project associated with the Campaign "Vietnamese people prioritize using Vietnamese goods" for the period 2021-2025, focusing on organizing market development activities called "Proud of Vietnamese goods, the quintessence of Vietnamese goods".

In addition, the Ministry continues to reform administrative procedures, review and reduce business conditions, and raise awareness of public service performance among officials and civil servants in the sector to convey to society a positive feeling about an effective and efficient administration.

The Vietnamese Product Identification Program with the names “Proud of Vietnamese Products”, “Quintessence of Vietnamese Products” truly inspires, encourages and connects tens of millions of Vietnamese people to Vietnamese products, contributing to creating a new, dynamic flow in the current market; consumers increasingly appreciate the quality and reputation of Vietnamese product brands.

This year's program includes many exciting activities taking place on December 9-10-11, with 3 highlights. Specifically, the 2023 "Pride of Vietnamese Goods, Essence of Vietnamese Goods" Festival at Dong Kinh Nghia Thuc Square, Hoan Kiem Lake walking street opened on the evening of December 9 and lasted until December 10.

The festival displays, introduces, promotes and honors Vietnamese goods and services with strengths and high quality; fashion shows by May 10 Corporation (2023 fall-winter collection The Pilgrimage) and Craft Link Social Enterprise Joint Stock Company (Tradition in Contemporary collection); art activities, exchanges and cheers to create a spread, promote consumption of Vietnamese goods associated with the message "Proud of Vietnamese goods, the quintessence of Vietnamese goods"...

In addition, the "Pride of Vietnamese Products" Run took place on the morning of Sunday, December 10, with the participation of more than 1,000 officials and workers inside and outside the industry and trade sector at the Hoan Kiem Lake walking street, Hanoi.

On the sidelines of the sports event, there are experiences, entertainment, minigames with prizes to learn about the Campaign and Vietnamese products and brands; exchange activities to convey the message "Vietnamese people prioritize using Vietnamese products".

In addition, there was a Forum to promote production and consumption of Vietnamese goods held on the afternoon of December 11 at the International Convention Center, Hung Vuong, Hanoi. The Forum focused on discussions on: trends in the development of production and consumption of Vietnamese goods in the new situation; experiences and solutions to enhance the position and increase the recognition of Vietnamese goods in the domestic market; solutions to effectively exploit the quintessential characteristics of Vietnamese goods; solutions and creative ways to develop links to consume Vietnamese goods in the new context.

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