'Blind bags' dominate online markets, young people go crazy, spend tens of millions of dong to buy them

While blind bags are a strange concept for older people, they are becoming a rage among young people. Increasingly sought after, this type of toy has created a fever that is hard to stop on online markets and trading floors.

Blind box (blind bag, blind box) is a product containing random items chosen by the manufacturer. It can be animal models, fruits, cakes or cartoon characters... in all shapes and colors. And the buyer will only know what it is after opening the bag. The price of blind bags is also quite diverse, there are cheap ones that cost tens of thousands to hundreds of thousands of dong, but there are also high-end ones that cost up to several million dong/box, regardless of whether they are just display products and do not have many uses.

The most attractive and also considered dangerous thing about blind bags is that it makes buyers unable to control their excitement and delight when experiencing the feeling of curiosity, waiting to see what is inside the bag. Therefore, young people are willing to spend money to buy a lot of blind bags and open the box, even though they know that inside there may be items they do not like, or even useless. If not restrained, buyers can spend up to millions, tens of millions of dong to buy blind bags.

Young person Tran Hong Ngoc (Dong Da, Hanoi ) said that the most attractive thing about bline box is the feeling of suspense and surprise. " Not knowing what is inside the box is the biggest attraction of this toy. The feeling of excitement when opening the box is like a game of chance, bringing interesting experiences, helping buyers relieve stress" , Ngoc said and said that this is what urges buyers to continuously "put down money".

"Blind bags" are very diverse in shape, design and price, but they all have one thing in common: they make buyers very "addicted".

Ngoc said that when the blind bag hobby first became popular, the price was only a few thousand dong and the items inside were quite simple. Gradually, this product was launched more frequently, with much more variety and the price also increased.

Up to now, every month Ngoc spends her own money to buy the Sleep Chinese Scrolls Series blind bags from 52TOYS. This is a collection of art Figure toys from the Chinese toy company 52TOYS. “ The price of each box is 320,000 VND, including shipping, it is 350,000 VND. Every month I buy at least 2 boxes, then bring them home, choose the most relaxing moment and then excitedly open the box. The feeling of not knowing if I can open the item I like is really exciting, " Ngoc said.

The Blindbox collection that Ngoc is crazy about.

Like Ngoc, many young people consider owning a complete collection of blind bags as a source of pride. The search for rare and unique items has suddenly become an "underground" race. Groups and forums about blind bags are increasingly developing, creating a community to share everything related to blind bags and show off their "achievements".

There are blind bags from famous toy brands that cost up to millions of dong that enthusiasts do not hesitate to buy. For example, Skullpanda from Popmart, or the Labubu collection from this toy brand, priced from about 300,000 VND to 21 million VND/box and are always sought after by blind box enthusiasts in all segments.

Trinh Duc (Cau Giay, Hanoi) said he spent a lot of time and money hunting for mysterious toys in small boxes. According to Duc, every time he opened a blind bag, he felt like he was discovering a hidden treasure, feeling the excitement of slowly peeling off the outer wrapping paper until he saw the item inside.

Products in Trinh Duc's Labubu product collection.

Because of his passion for collecting blind bags, it is no wonder that his toy collection has reached nearly 800 items, not counting the "rare" items kept hidden in display cabinets.

Every month, Duc spends nearly 10 million VND to buy Blind boxes. He considers this a healthy entertainment expense and has no intention of cutting back. Duc also revealed that spending money to buy Blind boxes is not only a hobby but also a small investment. “ A Blind box retails for 700,000 VND. But with rare toys, models or limited editions, their prices can be up to 5-7 million VND, selling them is profitable ,” he shared.

German Hashibubu Collection, a blind bag collection from Popmart.

Blind bags are very attractive to young people. However, according to experts, to enjoy this hobby in a healthy way, young people need to consider and control their spending carefully. Products in blind bags are mainly for display purposes only and many young people spend money to buy them not for this purpose but just to satisfy the feeling of excitement, waiting for luck. Therefore, blind bag products become useless.

" Spending too much money on these toys that have little benefit is a waste without careful consideration and control. Even the risk of financial exhaustion can happen to those who indulge in this game ," an expert warned.

Cong Hieu

Source: https://vtcnews.vn/tui-mu-tung-hoanh-cho-mang-gioi-tre-phat-cuong-chi-chuc-trieu-dong-san-mua-ar903629.html