“A handsome and spacious mid-size pickup”
“VinFast - a Vietnamese electric car company that has just entered the US market - has revealed its plan to attack the vibrant electric pickup truck market,” CNN news agency commented when writing about the VF Wild model, revealed by VinFast at CES 2024 on January 10 (Vietnam time).
VF Wild always attracts attention at CES 2024.
CNN also cited an assessment that this is not only a new product line of VinFast, but also a bold commitment of the brand with the goal of penetrating the rapidly growing global electric pickup truck market.
Meanwhile, Nico Demattia of The Drive magazine describes VinFast's VF Wild as a "beautiful and generous mid-size pickup truck" with futuristic features. The newspaper believes that the VF Wild could become a major threat to the R1T model of American electric vehicle company Rivian. "The VF Wild's cargo compartment length is longer than the Rivian R1T, and can also be flexibly extended through the automatic folding feature of the windshield and rear seats, increasing the cargo compartment length from 1,524 to 2,438 mm," The Drive pointed out.
VF Wild received a lot of praise from the media and visitors of CES 2024.
Auto Blog magazine commented that the VF Wild concept car impresses with its high-end brown leather interior, harmoniously accented with charcoal gray. Meanwhile, CarExpert magazine (Australia) said that the VF Wild has "sharp and solid lines", while AutoIndustriya news site (Philippines) assessed the VinFast pickup truck concept as a combination of "sleek appearance and superior features".
“With a windshield and automatic folding rear seats, users can easily expand the cargo area to increase the cargo area. Inside the car, the leather interior has a high level of finishing, combined with vivid, modern lines. Notably, this electric pickup owns a large touch screen with a unique control panel, along with 2 entertainment screens dedicated to the rear seats,” AutoIndustriya assessed.
Conquering America with electric pickups
According to Yahoo!, American consumers are very fond of and love pickup trucks. Creating a pickup truck will help VinFast move faster in its goal of conquering the US market.
Fortune Business Insights estimates that the U.S. pickup truck market will be worth $199.23 billion in 2022 and $208.67 billion in 2023. The market is expected to grow rapidly at a compound annual growth rate of 5.3 percent. By 2030, the size of this lucrative market will expand to nearly $300 billion.
VF Wild "dominated" international media during the CES 2024 exhibition.
According to Canadian magazine Car and Driver, the top 3 names in the top 5 best-selling cars in the US market in 2022 are all pickup trucks. However, this car magazine emphasizes that the list of pure electric pickup trucks is constantly being updated with a series of potential recruits. This reveals significant changes that are present in this segment.
“VinFast would be wise to enter the electric pickup truck race with a reasonable price, along with suitable features and functions, to convince customers who cannot afford a full-size electric pickup truck,” Car and Driver commented.
Sharing the same view, Mr. Jeff Zurschmeide - an auto reporter writing for the Portland Tribune believes that if VF Wild harmoniously combines factors such as price, quality and features, the mid-size electric pickup truck can completely sell well in this market.
International media commented that by introducing the VF Wild concept car, VinFast shows great ambition in the world's most crowded automobile market.
VF Wild is an impressive highlight at CES 2024, alongside the VF 3 model and other smart electric vehicle products.
“Five years ago, no one in the US knew about VinFast. The company started its journey in a country that the West didn’t even know had an auto industry. But the brand’s popularity grew steadily, and it didn’t take long for VinFast to start penetrating the US market and other markets,” commented Auto Evolution magazine.
“And VinFast has no intention of taking its foot off the gas,” the newspaper commented.
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