In terms of design, the Pro line has a frame made from high-grade titanium material, making the frame durable and the overall weight of the device lighter. The side switch has been replaced with an Action button, used for quick access to user-customized features.
Another notable improvement lies in the camera cluster of the iPhone 15 Pro Max. Accordingly, the telephoto camera is upgraded to 5x optical zoom, higher than the current 3x of the iPhone 14 Pro. This is an important improvement for Apple in the context that other companies have increased the optical zoom to 10x.
iPhone 15 Pro Max is the most advanced version in this launch of Apple
The Pro series devices all use the new A17 Pro processor chip launched by Apple, improving performance compared to the previous generation.
Meanwhile, the iPhone 15 and iPhone 15 Plus have upgraded their cameras to 48 MP, instead of just 12 MP of the previous generation. These two devices have also been upgraded to use the Dynamic Island cluster instead of the previous "rabbit ears".
In addition, all iPhone 15 series also switch to using USB-C port instead of the lightning port that the company has used for many years. This change helps the entire smartphone market use a common charging standard, saving costs and protecting the environment.
With the above improvements, a fever to own the iPhone 15 series will certainly explode in the near future.
Retailers hit on good price strategy to attract customers
Last year, the iPhone 14 series brought in thousands of billions of dong in revenue for major retailers during the year-end season, so no chain wanted to stay out of the iPhone 15 line.
In particular, retailers' revenue will peak during the pre-sale and pre-order phase, so this is the survival phase for each party. To attract customers, in addition to the price strategy, the parties must also ensure other factors such as product availability, fast delivery and accompanying services. These factors require the retailer to have new resources to implement smoothly.
In April this year, TopZone implemented a low-price strategy to convince customers to open their wallets in the difficult economic context. This strategy was successful, contributing to increasing sales for the chain. In this round of iPhone 15 series orders, TopZone continues its low-price policy to attract customers.
TopZone will continue to launch campaigns to sell iPhone 15 series at good prices to users.
Specifically, as soon as Apple announced the launch of the iPhone 15 series, TopZone immediately launched the "Buy 1 Get 5" campaign, emphasizing " Great Price" - refund if there is a cheaper place, along with other outstanding commitments.
"Currently, TopZone's iPhone market share is around 50%. With the new pricing strategy, we expect to increase our market share by 5-7% for the iPhone 15," a TopZone representative confidently affirmed.
Not only competing in price, this chain also adds 4 other advantages to attract customers. First, thanks to the large scale of the chain, with priority on goods sources, TopZone commits to "A lot of goods", minimizing the situation of delayed delivery due to lack of goods.
In addition, owning 100 TopZone stores and a network of more than 3,000 Mobile World stores nationwide, this chain delivers the message "Fast delivery", ensuring customers can hold the iPhone 15 in their hands as soon as possible on the market.
In addition, this chain reduces 15% of the breakage insurance package when purchasing a new iPhone and launches a policy of reducing up to 50% of the price of an iPad, 40% of the price of accessories, and 25% of the price of an Apple Watch when purchasing an iPhone.
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