Affirming position with the title "National Brand"
The “National Brand” award is one of the prestigious titles for Vietnamese enterprises, going through a rigorous review and assessment process by an evaluation board of leading experts in the industry. Therefore, L'amant Café's achievement of this award demonstrates the brand's commitment to product quality.
Mr. Thai Nhu Hiep - Chairman of the Board of Directors, Director of Vinh Hiep Company Limited, founder of the brand shared: “The “National Brand” award is a great source of pride for L'amant Café and the entire company. This is also the motivation for us to continue improving quality, meeting customer expectations on the journey to bring Vietnamese coffee to the world”.
According to Mr. Hiep, this title is not only a recognition of the mission and vision that L'amant Café always pursues, but also represents the love and dedication of Gia Lai farmers to each coffee bean. From large organic farms, L'amant Café aspires to bring to the world market a truly "clean" product, imbued with the pure flavor of the Central Highlands of Vietnam.
The journey to reach the heights of Vietnamese coffee
Originating from the idea of building a pioneering organic coffee farm, L'amant Café is constantly looking for advanced, sustainable solutions to create high-quality coffee products.
Currently, L'amant Café has built a raw material area and developed a sustainable production model. L'amant Café's coffee farm has achieved international standard certifications such as: USDA Organic of the United States Department of Agriculture, EU Organic of the European Union, Japanese Agricultural Standards and Korean Organic, demonstrating its commitment to providing safe, environmentally friendly products, meeting the trend of using organic products worldwide. More than 60,000 tons of coffee from L'amant Café farm are certified by international programs such as "4C (Common Code for the Coffee Community)" and Rainforest Alliance.
In addition to building raw material growing areas, the difference of L'amant Café also lies in the modern, advanced production process with Probat technology - Europe's leading coffee roasting technology, combined with ISO 22000 and HACCP standards, helping to ensure the quality of coffee reaches international standards. Each coffee bean when reaching consumers has a unique, original flavor, the result of a strict control process at every stage, from caring for coffee trees, harvesting to processing, packaging finished products distributed to the market.
With relentless efforts, L'amant Café products have been exported to more than 20 countries and territories, including famous "difficult" markets such as: Europe, America, Japan and Korea. The acceptance of the international market is not only a source of pride but also a driving force for the brand to continue to develop strongly, affirming the position of Vietnamese coffee in the international market.
Attend the National Brand Exhibition 2024
Following the success of the National Brand title, L'amant Café is one of the representatives of the Vietnamese coffee industry participating in the National Brand Exhibition 2024, from November 13 to 16 at the Saigon Exhibition and Convention Center (SECC).
This is an opportunity for consumers to enjoy high-quality organic coffee products from L'amant Café. L'amant Café's booth at the fair will bring a special experience to visitors, from enjoying the delicate taste of coffee to learning about the modern organic production process and the international certifications that the brand has achieved.
“L'amant Café wishes to join hands with the community in the journey of building a green - clean - modern agricultural sector, contributing to the sustainable development of the Vietnamese economy. On this journey, L'amant Café hopes to continue to be loved and accompanied by domestic and international consumers, together affirming the value and position of Vietnamese coffee”, said a representative of L'amant Café.
Bich Dao
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