Buying land and getting an apartment, car, gold, or direct discount on the product are tricks that real estate businesses in the South use to sell their products.
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| Real estate businesses compete with big policies to sell land. Photo: Gia Huy |
Buy land and get apartment and car
Since the beginning of August, information has appeared in the Long An real estate market about the Duc Hoa New City Project having a huge promotion policy, when buying a plot of land, you will be given an apartment, an electric car, and gold.
Posing as a person in need of buying land, a reporter from Dau Tu Newspaper contacted a broker named Duc who was distributing this project. According to the appointment, on the morning of August 15, the reporter was present at the project (DT 824 road, Huu Thanh commune, Duc Hoa district, Long An).
Here, Duc introduced that the project's name on the license papers is An Nong 7 Residential Area, with the commercial name Duc Hoa New City. The project is built on an area of 3 hectares, with 177 house lots.
“The price of each plot is around 2 billion VND, however, when you buy, you will receive a mini apartment, or on August 25, if you attend the sales ceremony, you will have the opportunity to receive a Vinfast electric car and 36 SJC gold bars,” Duc advertised.
When asked about information about where to give away mini apartments and whether they can receive the house permanently, Duc took the reporter to the project gate, pointed to a 4-story building and said that customers who buy land will receive a house of more than 30 square meters here for a period of 4 years.
“If you don’t stay, the investor will rent it back for 120 million VND and deduct it directly from the price of the land you bought. Actually, we offer this policy to sell products, but customers usually don’t stay,” Duc said.
Meanwhile, the Phuc Dong Ecohome Project in Duc Hoa Dong Commune (Duc Hoa District), invested by Viet Phuc Land Company, has an area of over 1 hectare, with 45 plots of land, and also has quite attractive promotional policies. Accordingly, when customers deposit 50 million VND, they will immediately receive 4 taels of gold, if they deposit 100 million VND, they will immediately receive 5 taels of gold. Or like the King Hill Residences Project (Ben Luc District), customers who buy land here will receive a discount of 15 - 20% of the product value...
In Binh Duong province, the projects RichHome2 Urban Area (Ben Cat), invested by Kim Oanh Group; 5F Stella (Phu Giao district), invested by Huy FC Truong An Company Limited; Tan Uyen Central Point (Tan Uyen town), invested by Duong Tien Phat Real Estate Trading Company Limited; PVD Binh Chuan Residential Area; Phuc Dat Gold City Urban Area... are also being opened for sale with a policy of giving away motorbikes, giving away gold, or a 10-20% discount on the land value for customers when choosing a fast payment schedule.
Some investors even offer monthly installment payments over 5 years to attract customers to buy land.
Stimulate demand to attract customers
Regarding the current discount race in the land segment, Mr. Nguyen Van Hau, General Director of Asian Holding Real Estate Joint Stock Company, said that the sales policies of investors show fierce competition to attract customers in the current land segment.
In addition to competing fiercely with each other to sell products, investors also compete to attract brokers and distribution floors, so they must come up with good sales policies. 
According to Mr. Hau, the above sales policies are mainly aimed at reducing land prices, because currently, land prices in the South are 20-40% higher than in 2022. In addition, the level of competition between newly opened projects and projects that have been purchased by customers before is also quite high. In addition to fierce competition with each other to sell products, investors also compete to attract brokers and distribution floors, so they must come up with good sales policies to attract brokers to sell their products.
According to Ms. Nguyen Huong, General Director of Dai Phuc Real Estate Joint Stock Company, many investors are regulating and launching attractive sales discount policies because the market is still facing many difficulties in finding customers. When real estate liquidity is good, it is difficult to have favorable policies for buyers like now. Therefore, if you want to buy a real estate, this is the best time.
“If you don’t buy real estate now, many people may miss a good opportunity. It is forecasted that after the third quarter of 2024, when the market may recover, the current sales policies of investors will no longer appear,” Ms. Huong added.
The representative of the investor of Duc Hoa New City Project shared that the current sales policy is actually to reduce the price of the product. Customers will have the promotion money deducted directly from the house price, creating an attraction for them to "put down money" to own the product.
Mr. Le Hoang Chau, Chairman of the Ho Chi Minh City Real Estate Association (HoREA) commented that looking at the way businesses are implementing sales policies today, it can be seen that they are facing numerous difficulties in liquidity. Currently, businesses have to bear many types of increased costs such as construction costs, raw materials, labor, financial costs, management costs and even "unnamed costs", causing product prices to be pushed up, while it is difficult to increase selling prices because the market is sluggish, making real estate businesses even more difficult.
“Despite the price reduction from such large discount programs, I understand that the land segment is still trading very slowly. In the coming time, real estate businesses in the land segment will face even more difficulties,” Mr. Chau predicted.
Source: https://baodautu.vn/batdongsan/thi-truong-dat-nen-phia-nam-dua-khuyen-mai-khung-d223428.html
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