Accompanying F&B businesses to overcome challenges

According to Colliers International Vietnam, F&B is one of the most successful retail sectors in Vietnam. The average annual growth rate in the period from 2023 to 2027 is about 8.22%/year.

In the general context, many businesses are accelerating to meet the market and ensure sustainable growth by expanding production, launching new products, optimizing costs and improving quality. However, they also face challenges such as rising raw material costs, rapidly changing consumer behavior and limitations in time, expertise and resources.

Accompanying F&B businesses to overcome market challenges and stay ahead of trends, from March 18-20, 2025, at the ProPak 2025 exhibition taking place at the Saigon International Exhibition Center (SECC), Tetra Pak Vietnam will introduce to businesses comprehensive solutions for the F&B industry from product ideas, smart production, to environmentally friendly packaging and cost optimization. At the AB9 exhibition booth, businesses will have the opportunity to visit Tetra Pak's most advanced processing and packaging technology today.

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Exhibition attendees can scan the QR code to register to visit the Tetra Pak booth. Photo: Tetra Pak Vietnam

Tetra Pak offers comprehensive and sustainable solutions

Innovation is always at the heart of every business activity. Based on an understanding of market needs and customer difficulties, Tetra Pak brings an innovation ecosystem with solutions tailored to businesses, focusing on 4 main focuses:

Specifically, for new product development, businesses will have the opportunity to learn how Tetra Pak accompanies customers from market data analysis, product sample testing to product launch within 6-12 months through the Bloom new product development and innovation center, helping businesses introduce new products without initial investment in machinery and equipment.

If you are wondering how to make your products stand out on the shelves, Tetra Pak’s comprehensive packaging portfolio can meet your diverse needs from sterilized beverages to refrigerated beverages and food. Visitors will also be able to enjoy dishes prepared directly at the exhibition booth by Chef Huynh Hoang Sin (Top 3 Top Chefs Season 2) from ingredients packaged in Tetra Recart® packaging on March 19, 2025, from 10:30 am to 12:30 pm in the morning and from 2:30 pm to 4:30 pm in the afternoon. This activity will also be livestreamed at the same time on Tetra Pak’s Facebook Fanpage.

To meet the new growth rate, businesses need to expand production but are still concerned about costs. Tetra Pak experts are ready to introduce processing, digital transformation and automation solutions, service packages to optimize operations, improve productivity, reduce total cost of ownership (TCO), save energy and waste to the environment. According to Tetra Pak, these solutions have been successfully applied by many F&B businesses globally and in Vietnam.

Facing the growth potential of the F&B market, Tetra Pak continues to invest in its packaging factory in Binh Duong to ensure a stable supply chain to meet production needs. This factory is certified with BRCGS AA+, LEED Gold version 4 and complies with WCM practices, affirming Tetra Pak's commitment to quality, food safety and sustainable development.

To learn more about innovative packaging solutions and smart factories, on March 19, 2025, businesses can participate in in-depth discussions with Tetra Pak experts, specifically as follows:

Explore innovative Tetra Recart® food packaging solutions that enhance food preservation and reduce environmental impact as well as sustainable food and beverage packaging trends at the Vietnam Packaging Forum 2025. Speakers: Ms. Phung Diep Kim Thu - Sales and Business Development Director, Tetra Pak Vietnam, Ms. Groragree Srisooksomwong - Head of Business Development, Tetra Recart, Tetra Pak APAC and Mr. Patinya Silsupadol - Director of Sustainability, Tetra Pak Thailand and Vietnam.

Explore Tetra Pak's smart manufacturing solutions to improve production efficiency, enhance data transparency and drive operational efficiency at DrinkTech forum. Speaker: Mr. Ngo Thanh - Director of Tetra Pak Vietnam Processing Solutions.

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Advanced packaging solutions from Tetra Pak. Photo: Tetra Pak Vietnam

Ms. Nguyen Thanh Giang - General Director of Tetra Pak Vietnam said: “The development potential of the F&B industry brings many development opportunities for businesses, but also poses many significant challenges. As one of the world's leading food processing and packaging solution providers participating in ProPak this year, we are honored to introduce comprehensive and sustainable solutions to businesses. Our innovative ecosystem is designed to optimize operations, reduce total cost of ownership (TCO) and create sustainable growth for businesses. With the theme "Unlocking the future", we look forward to having many opportunities to accompany F&B manufacturing businesses, thereby contributing to the growth and innovation of the Vietnamese F&B industry."

With comprehensive innovative solutions from technology to packaging, Tetra Pak pioneers in accompanying F&B businesses to overcome market challenges, enhance competitiveness, to best meet consumer needs, thereby creating momentum for sustainable growth.

Bich Dao