Temu, Shein, Taobao 'sweep' the Vietnamese market, consumers feel mixed emotions

In the photo are goods being sorted in Bac Ninh by an express delivery company. Temu chose this unit to deliver goods in Vietnam – Photo: CONG TRUNG

After the article Temu, Taobao's turn to land in the Vietnamese market (Tuoi Tre, October 15), many readers of Tuoi Tre newspaper shared their shopping experiences from Chinese e-commerce platforms, from the joy of buying cheap goods to disappointment due to poor quality.

Many opinions are concerned that without protection policies, small domestic businesses will have to close down, leaving only FDI companies to survive, causing difficulties for Vietnamese consumers who depend on imported goods.

Vietnamese Enterprises: Change or be eliminated from the game

According to reader pham****@gmail.com , many countries like Indonesia and Malaysia are crying for help because Chinese companies are taking over all their market share.

“We have to find a way, otherwise retailers will be “swallowed up” by these e-commerce sites. The core issue here is price. Chinese goods are not only cheap but also have free shipping policies,” this reader said.

Also sharing her shopping story, reader Nhung Chan said that buying Vietnamese goods in Vietnam, shipping takes 3-5 days and costs 85,000 VND for a pair of baby shoes. However, when buying goods from China, the delivery time is only about 5 days and the shipping fee is 0 VND.

Consumers like reader Ha Minh are faced with the cost problem. Although they want to support Vietnamese products, the price difference is huge.

In the case of buying a plastic cabinet in Vietnam for 1.2 million VND compared to 860,000 VND in China, consumers can hardly refuse the cheaper option.

Trucks carrying e-commerce goods from the Pingxiang border gate, China, bordering Lang Son province, Vietnam – Photo: CONG TRUNG

Many readers realized that this is the time for Vietnamese businesses to change in order to avoid being eliminated from the market. Reader Kay Cong frankly said: “This is the time for domestic businesses to look back at themselves and change if they do not want to be eliminated from the game.”

Reader Anh Vu expressed: “Domestic businesses must look back at themselves, change or “die”. Personally, I still prioritize using Vietnamese products with the condition that the quality is equal, a little bit worse, but the price must be competitive.”

The problem of Vietnamese enterprises lies not only in production, but also in the operating system and tax policy.

Reader Duy pointed out that domestic shipping costs are higher than those from China. An order from China to Vietnam only costs 30,000 VND for shipping, while from Ho Chi Minh City to Dong Nai costs 42,000 VND. This requires domestic businesses to optimize costs, and the Government needs to have timely support measures.

Competition from Chinese e-commerce platforms is a big challenge, but also an opportunity for Vietnamese businesses to rise.

As reader gon****@gmail.com commented, what consumers need today: Low prices, free shipping or low fees, fast delivery, good quality goods. If these criteria are met, goods from Vietnam or China are fine.

Need to support Vietnamese businesses on e-commerce platforms, protect long-term interests

According to experts, the coming time will be a challenging time for Vietnamese businesses. E-commerce expert Le Tuan said that having more players in the market will make it more exciting and bring certain benefits to consumers, as they have more choices in terms of prices and products.

However, when large Chinese e-commerce platforms such as Temu, Shein, or 1688.com penetrate the Vietnamese market with Vietnamese versions, accept domestic payments and home delivery, the domestic market will face significant changes. In particular, this poses a big challenge for domestic manufacturers and small businesses.

One of the foreseeable consequences is the risk of mass bankruptcy of suppliers and manufacturing enterprises in Vietnam, leading to job losses. This not only affects the economy but also causes negative social consequences, such as theft and public order instability.

The banking system will also be affected when there is no more source of loans from domestic enterprises.

Reader Nguyen Dung also commented that without a policy to protect domestic goods, small manufacturing facilities will soon have to close down, leaving only foreign-invested companies (FDI) to operate.

Finally, reader An Le emphasized the difference in investment scale. For Vietnamese companies, investing tens of thousands of USD to mold and produce a product is difficult because of concerns about the ability to recover capital.

However, Chinese companies are willing to spend large amounts of capital to mass produce and sell worldwide, making it difficult for Vietnamese businesses to compete on a large scale.

Tuoitre.vn

Source: https://tuoitre.vn/temu-shein-taobao-can-quet-thi-truong-viet-nam-nguoi-tieu-dung-vui-buon-lan-lon-2024101616575029.htm