Bringing Vietnamese brands to the world
Worldfood Moscow International Food and Beverage Exhibition, taking place from September 17 to 20, 2024, is the most prestigious and largest annual specialized event in the Russian Federation in the field of agricultural products, food and beverages.
With a history of more than 30 years of organization, the fair is a world-famous brand in the food and beverage industry in the Russian Federation. Every year, the event connects thousands of businesses from all over the world with consumers, retail representatives from leading Russian supermarket chains, wholesalers, HoReCa industry members and food manufacturers in the country.
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| TH's booth at Worldfood Moscow 2024 |
Worldfood Moscow 2024 will feature more than 1,100 businesses and exhibitors from over 40 countries, and is expected to attract more than 20,000 visitors from over 72 countries.
The Vietnamese business delegation, including more than 50 leading enterprises organized by the Trade Promotion Agency, Ministry of Industry and Trade, participated in the fair to promote the national image, the image of enterprises, and Vietnamese brands; increase the export of Vietnamese food products with strengths and development potential in the Russian market and neighboring markets; and promote the consumption network in this large market.
In particular, TH Group (the owner of the TH True MILK brand) participated in this event for the 8th time. TH brought to the Fair fresh milk products, healthy drinks, herbs, processed agricultural products; including many newly launched products.
Notably, the TH true OAT nut milk product line includes 2 new flavors - natural coconut flavor and natural chocolate flavor with plant-based nutrients; new generation yogurt TH true Yogurt TopCup with accompanying toppings for a unique enjoyment experience; TH true FOOD processed foods, along with familiar products to millions of Vietnamese consumers, have been awarded the National Brand for many consecutive years such as: TH true MILK sterilized fresh milk, TH true NUT nut milk, TH true WATER purified water, TH true Juice natural fruit juice, TH true Juice milk fruit milk drink, TH true Tea natural tea, TH True Chocomalt Mistori barley milk drink, TH True Yogurt yogurt, ...
In addition to fresh milk products and healthy beverage products, TH Group also introduces to international partners and consumers at WorldFood Moscow 2024 products made entirely from natural Vietnamese soil, such as TH true Herbal branded products including herbal tea bags, essential oil capsules, herbal massage solutions, gac capsules and Lyco-Prevent gac oil, FVF dried fruit products, etc.
On the afternoon of September 17, Vietnamese Ambassador to the Russian Federation Dang Minh Khoi visited the exhibition area of Vietnamese products at Worldfood Moscow 2024, including the TH Group area. The Ambassador and the delegation were particularly impressed to learn that TH Group has developed nearly 200 types of fresh milk products, healthy drinks, processed foods and health care products from herbs and agricultural products.
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| Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam to the Russian Federation Dang Minh Khoi (far right) visits the exhibition area and introduces TH Group's products at Worldfood Moscow 2024. |
TH Group representative said that through WorldFood Moscow 2024, TH hopes not only to develop and promote trade of products in the Russian market, bring products for public health, international quality, bring pride of Vietnamese brands to the world, but also to introduce and strengthen the TH brand in the Russian Federation - where the Group is implementing a large investment project in agriculture, dairy farming and high-tech milk processing.
For many years participating in WorldFood Moscow, TH Group's products have won many major awards at this largest event in Russia. These include the Gold Award, Outstanding Product of the Year category, for TH true Herbal herbal drinks, the Best New Product of the Year award for TH True Milk Organic fresh milk, and a series of gold, silver, and bronze awards at the Tasting contest held within the framework of the Fair.
TH products have successfully convinced industry experts as well as international consumers, affirming their excellence in quality and taste.
TH Group Symbol of Vietnam - Russia economic and trade cooperation
Currently, TH Group is implementing the High-tech Dairy Farming and Milk Processing Complex Project in the Russian Federation. To date, this is the largest agricultural project of a Vietnamese investor in Russia, and is considered by leaders of the two countries as a symbol of effective economic and trade cooperation between the two countries.
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| TH Group's farm in Kaluga - Russian Federation |
To date, TH Group has invested hundreds of millions of dollars in modern machinery, turning tens of thousands of hectares of land abandoned for decades in Russia into fertile, high-yield fields and high-tech dairy farms, providing job opportunities for many local people - who have returned to work happily in their homeland.
In Moscow province, the total herd of dairy cows at TH farm is nearly 3,000, of which half are milking cows. Here, TH is completing the farm to reach a scale of 6,000 milking cows (total herd of 12,000 cows).
In Kaluga province, the total herd at TH's farm is 3,300 cows. The first phase of the 500-ton dairy factory at Kaluga Industrial Zone is under construction. In the Far East, TH Group has just started a dairy project with an investment of 19 billion rubles, with a scale of 6,000 milking cows (total herd of 12,000 cows).
In the Russian Far East, in 2024, TH Group started a dairy farming and milk processing project with a total investment of 19 billion rubles (more than 5,200 billion VND) in Nikolo-Mikhailovka village, Yakovlevsky district, Primorsky Krai territory.
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| Every year, TH reclaims thousands of hectares of land, and plans to put all 13,000 hectares of land received into cultivation by 2025. |
TH's dairy cow herd in Russia has a high-yielding genetic source. Combined with high technology and advanced management science, TH dairy farm has the highest average milk yield in Russia, about 40-41 liters/cow/day.
In addition, with the highest protein content of 3.2 and fat content of 4.0 in Russia, the farm's raw milk is currently being sold to the largest dairy companies in Russia such as Danone, Torzhok, ... at the highest prices on the market. These are the most important indicators proving the effectiveness of TH's project in Russia.
After more than 15 years of development and steadfastness in the path of making products "completely from nature", "For community health", TH Group has become the largest producer of clean fresh milk in Vietnam, the total output of raw fresh milk from TH dairy farms and raising according to TH dairy farm standards in 2023 has reached 274 million liters, accounting for nearly 23.5% of Vietnam's total fresh milk output.
With more than 200 fresh milk products, herbs, beverages and healthy foods, becoming a trusted National Brand chosen to accompany many important events of the country and the world. TH products have been present and conquered consumers in the most demanding markets such as the US, Europe, Japan, Korea... especially in China, where the standards for imported milk products are considered the strictest in the world, bringing the pride of Vietnamese brands to the international market.
Source: https://congthuong.vn/tap-doan-th-mang-thuong-hieu-viet-toi-hoi-cho-quoc-te-ve-thuc-pham-va-do-uong-tai-nga-346649.html
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