Uong Bi - Dong Trieu - Quang Yen is identified as a center of spiritual and cultural tourism, also one of the four key tourist centers of the province. Along with the strength of spiritual and cultural tourism, Uong Bi is oriented towards sustainable development from resources associated with its own advantages, in order to create a breakthrough for local tourism in the coming time.
Start with many highlights
Famous for the historical relic and scenic area of Yen Tu, which is associated with the birth of Truc Lam Zen sect and the life and story of kings and virtuous Zen masters in the history of the nation, Uong Bi has long developed tourism here with various types of spiritual and cultural tourism, festivals combined with eco-tourism. This destination is most crowded during the spring festival season, however, currently, 4-season tourism in Yen Tu has also developed strongly, attracting about 1 million visitors annually.
Along with Yen Tu, Uong Bi has developed spiritual cultural tourism associated with other relics in the area by promoting tangible and intangible cultural values in a harmonious way, creating highlights to attract a large number of tourists from all over the world, such as: Ba Vang Pagoda, Pho Am Pagoda, Lac Thanh Communal House, Hang Son Temple - Pagoda, Cong Temple - Co Linh Temple, Long Khanh Pagoda... According to the assessment of the Department of Tourism in the presentation at the Scientific Workshop on Identifying, preserving and promoting the heritage values of Uong Bi land in the direction of sustainable development of Uong Bi City, held in early July, Uong Bi tourism is identified as a breakthrough in the development of cultural and spiritual tourism with the orientation of developing key tourism products associated with culture, history, spirituality and community and ecological tourism.
In addition to focusing on exploiting cultural and spiritual tourism products, Uong Bi City has gradually exploited the potential of ecological and community tourism products in the area. Currently, the city has Yen Trung Lake Provincial Tourist Area and 6 other recognized tourist destinations, many of which have impressive and attractive natural landscapes such as Binh Huong Peak, Phuong Hoang Hill, Phuong Nam River Area... These tourist areas and scenic spots develop types of ecological tourism, resorts, and community tourism that are relatively attractive to tourists.
Assessing the tourism development in the area in recent times, the above discussion of the Department of Tourism acknowledged the city's active coordination with a number of travel agencies and the good exploitation of a number of routes and tourist destinations that are strengths in the area, maintaining typical tourism products well... Thereby, attracting an increasing number of tourists to visit, sightsee, and stay, thereby increasing service revenue.
However, the assessment also emphasized that, up to now, Uong Bi's tourism resources have not been exploited and developed commensurate with their inherent potential, especially spiritual and religious values, historical culture, ethnic culture and natural landscapes. Tourism products are still lacking in diversity, low cohesion and have not shown the characteristics of each type of tourism. The quality of tourism products is not diverse and uniform among tourist destinations, leading to Uong Bi not being able to retain many tourists to visit, experience and stay.
Orientation for sustainable tourism development
In 2024, Uong Bi aims to welcome 3 million tourists, including 500,000 international tourists. This is a significant number, gradually affirming the brand and position of the locality as one of the major tourist centers of the province. Currently, Uong Bi is striving to promote the strengths of cultural values in building the image of the destination and affirming the tourism brand of Uong Bi in the direction of spiritual tourism, eco-tourism, green and sustainable tourism; connecting Uong Bi with tourist centers inside and outside the province, key national and international tourist areas.
To do this, the Department of Tourism believes that the city needs to synchronously deploy 6 solutions to attract tourists. First of all, continue to effectively coordinate with sectors and localities in promoting and introducing the value of relics in appropriate forms, focusing on large-scale and widely-spread domestic and international tourism promotion events. Effectively deploy the exploitation of the city's recognized tourist routes associated with relics and scenic spots in the area.
Focus on exploiting the potential of community tourism products; strengthen the work of preserving and promoting the cultural heritage values of the Dao Thanh Y ethnic group in Thuong Yen Cong commune through preserving traditional handicraft embroidery, local cuisine and cultural and artistic values, typically folk songs, thereby contributing to preserving and maintaining cultural values and livelihoods of community life. Promote close coordination between Party committees at all levels, mass organizations, youth, women's associations, farmers' associations... in developing community tourism in the locality.
Along with that, review and re-evaluate the tourism product system by region, especially the strengths and characteristics of Uong Bi tourism. Focus on developing tourism products from heritage and exploiting the depth of cultural, historical and spiritual values, with a focus on Yen Tu. Research and organize live shows in cultural and spiritual heritage areas in Yen Tu and Ngoa Van to meet the entertainment needs of tourists at night, thereby extending the length of stay and spending of tourists in Uong Bi.
Another new information is that, according to Decision No. 509/QD-TTg dated June 13, 2024 of the Prime Minister approving the Tourism System Planning for the period 2021-2030, with a vision to 2045, Yen Tu - Uong Bi is on the list of 11 potential locations to develop into national tourist areas in the Red River Delta. This is an important orientation for Uong Bi to focus resources to determine the roadmap and goals of tourism development associated with heritage conservation, and at the same time have plans to specify the goals in accordance with the planning orientation.
Sharing more from a cultural perspective to develop spiritual tourism in Uong Bi, Associate Professor, Dr. Dang Van Bai, Vice Chairman of the National Cultural Heritage Council, emphasized: Uong Bi must inevitably build comprehensive, interdisciplinary projects (heritage and tourism are the main ones) integrating the requirements of relevant local sectors to create complete, attractive tourism products with high commercial value, which can be sold many times, to many people with high value.
In terms of goods, it is necessary to have larger inter-regional projects connecting with neighboring provinces. Remember, the core of Uong Bi's spiritual tours, routes, and tourist attractions is the Yen Tu relic and scenic spot. However, this relic is only an important component of the Yen Tu - Vinh Nghiem - Con Son, Kiep Bac relic and scenic spot complex, which is being nominated by UNESCO for recognition as a World Heritage Site. Therefore, inter-regional and inter-provincial cooperation to build a chain of spiritual tourism products at the relic sites of the 3 provinces, to fully exploit the potential/resources of a world cultural heritage site in the near future is an urgent issue that needs to be resolved.
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