Increase promotions, stimulate domestic consumption on the occasion of April 30 - May 1

Supermarkets launch huge promotions

To celebrate the 50th anniversary of the liberation of the South and national reunification (April 30, 1975 - April 30, 2025), Central Retail Vietnam Group organizes a series of events with the theme of Pride of Vietnamese Agricultural Products 2025, lasting continuously from April 24 to May 7, 2025 at the GO!, Big C, and Tops Market supermarket systems of Central Retail Vietnam Group.

Consumers shop at GO! Thang Long supermarket (Hanoi).

In particular, on the occasion of April 30 this year, Central Retail's supermarket system also launched many attractive promotions with discounts of up to 50% on over 1,000 products from fresh food, processed food, wines, beers, summer refreshments, to fashion clothes and especially local specialties across the country, along with many attractive gifts.

Specifically: The Agricultural Pride Week program, taking place at GO! An Lac, GO! Nguyen Thi Thap (Ho Chi Minh City); GO! Thang Long (Hanoi), displays typical Vietnamese agricultural products, from fruits, vegetables, tubers to processed products, to introduce consumers to the products, creating opportunities for farmers/producers to directly share with customers the process of growing and raising products.

In addition, when visiting and shopping at GO! An Lac, GO! Nguyen Thi Thap (Ho Chi Minh City) and GO! Thang Long (Hanoi) supermarkets on this occasion, consumers will have the opportunity to experience the "Brother's Menu", including dishes: brown rice with sesame salt; rice balls with salt and pepper; rice mixed with cassava; steamed cassava; rice portion of the brother's family; grilled fish with salt and chili; grilled meat in bamboo tubes.

During the April 30 - May 1 holiday this year, with a 5-day break immediately preceding the weekend, AEON expects the number of customers to increase by 15 - 20% compared to normal days, especially in the evenings - peak hours for shopping and dining activities. The value of the shopping basket is also expected to increase by about 5 - 10%, focusing mainly on processed foods, essential foods, beverages and fast-moving consumer goods.

To meet the increased demand, AEON is committed to ensuring the supply of essential goods at stable prices, working closely with suppliers to avoid shortages during peak seasons, and diversifying products to provide more choices for customers.

In addition, to maintain price stability during peak periods, AEON continues to promote the EDLP (Everyday Low Price) program, develop private label products to enhance shopping value and apply measures to manage operating costs and optimize logistics operations.

The series of attractive promotional programs on the occasion of the "Great Sale Hunting Festival" from April 24 to May 7 with discounts from 10 - 50% on many product categories will continue to bring practical values ​​to consumers.

At Saigon Co.op, during the April 30 - May 1 holiday, in addition to direct promotions at grocery stores, supermarkets and hypermarkets, Saigon Co.op also has online promotions. Up to 50% off, gift vouchers worth 30,000 VND, 100,000 VND, buy many great deals on food, technology, chemicals, appliances, clothing, Co.op private label products...

Representatives of distribution businesses said that this strategy not only demonstrates a commitment to bringing a quality shopping experience to consumers but also drives revenue, creating a successful holiday season for the retail system.

Develop a master plan to stimulate domestic consumption

According to recently released data, in the first quarter of 2025, total retail sales of goods and consumer service revenue increased by 9.9% over the same period last year and only reached 7.5% if excluding price factors.

Domestic consumption accounts for 60-65% of GDP growth. To achieve the economic growth target of over 8%, the Government has set a target of 12% increase in total retail sales of goods and services this year. In the context of a volatile global economy, the domestic market of 100 million people is a solid driving force for growth.

On April 22, Prime Minister Pham Minh Chinh signed Official Dispatch No. 47/CD-TTg on a number of key tasks and solutions to promote economic growth in 2025. In particular, the Government leader requested the Ministry of Industry and Trade, ministries, agencies, and localities to step up the implementation of solutions to connect supply and demand, linking production with distribution and consumption; encourage e-commerce platforms to implement preferential policies to promote the consumption of domestically produced goods and local products; continue to organize nationwide promotional programs, bringing goods to rural areas, remote areas, border areas, islands, etc.

At the same time, effectively implement solutions to stimulate consumption in each locality, each product and nationwide, promote the campaign "Vietnamese people use Vietnamese products", OCOP program, e-commerce, online payment...

Talking to reporters of the Industry and Trade Newspaper about this issue, Mr. Bui Nguyen Anh Tuan - Deputy Director of the Department of Domestic Market Management and Development (Ministry of Industry and Trade) - said that in the context of this year's GDP growth target of over 8%, domestic consumption plays an extremely important role. Therefore, from now until the end of the year, there needs to be a short-term and long-term plan to achieve this target and create momentum for double-digit growth in the following years.

Accordingly, the Department is advising the leaders of the Ministry of Industry and Trade to develop a master plan to promote domestic consumption, following the Government's direction on stimulating and developing the domestic market, as well as promoting the campaign "Vietnamese people prioritize using Vietnamese goods".

Speaking to reporters of the Industry and Trade Newspaper, Associate Professor Dr. Nguyen Thuong Lang - Senior Lecturer of the Institute of International Trade and Economics (National Economics University) - said that the participation of ministries and branches in connecting supply and demand and stabilizing the market will help create effects and confidence for consumers.

In addition, businesses increasing the frequency of promotions during long holidays will encourage people to have more joy in consuming and shopping for goods, businesses will have more expectations for growth, thereby stimulating domestic purchasing power, creating momentum for growth in total retail sales of goods and consumer service revenue in the following quarters.

According to the General Statistics Office (Ministry of Finance), the size of Vietnam's retail market by 2024 will be about VND4,922 billion, equivalent to USD190 billion. The proportion of goods consumed through traditional retail channels will account for about 75%, direct modern retail 20% and online shopping 5%.

Nguyen Hanh

Source: https://congthuong.vn/tang-khuyen-mai-kich-cau-tieu-dung-noi-dia-dip-le-304-15-384520.html