Besides soft drinks and carbonated drinks, popcorn is also the only snack that appears in all movie theaters and is extremely loved by customers. In addition to the traditional taste, popcorn is also varied in many flavors, suitable for the preferences of both children and adults such as caramel popcorn, chocolate popcorn, cheese popcorn, etc.

So why do every movie theater sell popcorn and make it such a hit despite the higher price tag?

Convenient and hygienic

Unlike other snacks such as chips, candies, sunflower seeds, etc., which are often easily broken, fall into small pieces or have to be left in the shell after use, popcorn is a dish that can be enjoyed immediately and does not take time to peel. Popcorn is contained in large paper boxes, making it easy for customers to carry it to the cinema, and does not require the cleaning staff to clean up, ensuring convenience and limiting the unsanitary conditions in the cinema area.

Fast processing

Another plus point of popcorn that makes this dish sold and popular in every cinema is the simple and quick preparation process. During peak hours, even though popcorn quickly "sells out", moviegoers do not have to wait too long to buy a new batch.

On average, this dish only takes about 7-10 minutes to prepare and can be enjoyed. Customers can also rest assured because the popcorn is always made fresh regularly, ensuring flavor and quality.

Besides drinks, the only snack the cinema sells is popcorn (Photo: Simply Recipes)

Pleasant aroma, can eat a lot without getting tired

In a closed space, popcorn with its attractive aroma makes moviegoers in the theater not feel uncomfortable, but instead enjoy it and feel "full of mouth" and can eat it continuously.

Especially when focusing on the movie, the audience has the urge to eat to “kill” time, waiting for the climax and suspenseful scenes. Especially popcorn has a sweet taste, is crispy and easy to eat, so it is loved by many people.

Easy to eat in the dark

Theaters often turn off the lights, creating a dark atmosphere for effective movie projection. However, even though you can’t see everything around you (aside from the glowing movie screen), you can still pop your popcorn without looking and without worrying about it falling out.

This will keep everyone's clothes and seats clean, and you can comfortably finish your popcorn without having to take your eyes off the screen.

Bring in big profits

Not only theatergoers but also those who do business in this form of entertainment are extremely fond of popcorn because it brings in huge profits.

Popcorn at the cinema is sold at a much higher price than outside. Meanwhile, this dish is made from corn, butter, sugar, salt - all of which are ingredients that are affordable in the market, so the production cost is quite cheap.

However, audiences are still willing to spend money on popcorn because they want to have the best experience while watching movies at the theater. Not to mention, this snack easily makes people thirsty, so audiences are forced to buy additional drinks, thereby significantly increasing the theater's revenue.

Phan Dau (synthesis)