The truth about the 'crazy moment' of Son Tung M-TP and a female fan on the walking street

According to the organizers' arrangement, a female audience member was allowed to go straight to the stage where Son Tung was performing. After that, Son Tung reacted quickly, giving the fan a shirt to create a moment that exploded on social media.

Crazy Moments of Son Tung and a female fan took place at the countdown show on Nguyen Hue walking street, the night of December 31. While Son Tung was performing, the girl suddenly ran up to hug her idol. Son Tung was surprised at the moment of meeting, but quickly regained his composure to interact, communicate and give gifts to fans.

When the first images "went viral" online, the girl was heavily criticized for "crossing the line". However, the reality is that the organizers had arranged it in advance, reminding the security team to proactively support fans on stage. Normally at a show, the security team creates many layers of protection, it is impossible to let the audience easily step onto the stage like that.

Son Tung has performed on hundreds of stages and understands this better than anyone. When an audience member approaches him without being stopped by security, that is a safe signal. After that, Son Tung is also sensitive to create a "spotlight" for himself.

Son Tung caused a stir on Nguyen Hue walking street.

Win-win

A director who has been behind many big stages commented the same. Tien Phong : "In a performance program, especially brand shows, there is a concept that is always put on the discussion table, which is 'big moment'. That means the organizers will try to create something to attract the camera lens to return, creating media value afterwards. They will carefully arrange so that the artist's appearance must have a distinct mark."

Countdown show 2025 on Nguyen Hue walking street as usual attracts tens of thousands of spectators. This year, the show is organized by a brand. The budget this unit spends on artists, stage, operation, venue and auxiliary items can be calculated in tens of billions of dong.

The show does not sell tickets. The value that the organizer hopes to receive in return will be the attraction of the show, leading to the spread of the brand and reputation. In one night, dozens of countdown shows 2025 will take place across the country and most of them have the same goal.

With the moment of female fans and Son Tung, the countdown show at Nguyen Hue walking street won.

There were a series of moments in the interaction between Son Tung and his female fan that went viral in the past day. That was the moment the girl ran onto the stage, startling her idol. In particular, the moment Son Tung gave a shirt to a fan went viral, and also caused controversy when the online community found out that the shirt cost 180 million VND.

The online community is divided into two groups of people arguing about Son Tung giving away the shirt. One group of people praised the singer from Thai Binh for his quick and generous response to his fans. The other group thinks that Son Tung is trying to "show off", and that giving away the expensive shirt was actually planned in advance.

Regardless of the scenario, Son Tung will benefit. The shirt worth 180 million VND is a huge gift for female fans. For Son Tung, spending a shirt to get an image spread everywhere, becoming the center of discussion on social networks is a very cheap price for the male singer.

Ultimately, the settlement was a success for all three parties. This is one of the most innovative and effective communication strategies in the history of the Vietnamese music industry.

Every time he appears, Son Tung causes a fever.

Son Tung is still different

The explosion after the shirt-giving moment is the reason why many organizers are willing to spend billions on Son Tung. With a similar scenario, if put on another artist, it would not necessarily go "viral". Factors such as idol fanaticism, willingness to spend, when put on the current Son Tung become reasonable to attract attention and debate.

In a short time, Son Tung has continuously caused a stir on stage. Previously, in Hanoi, the male singer attracted crowds, creating a media effect with a series of "content" inviting fans to drink iced tea, then taking real photos at the sidewalk iced tea. After that, Son Tung invited fans to ride a cyclo around the city.

Furthermore, Son Tung once made waves in the online community with the moment he stepped onto the stage with a suitcase. Besides his charisma and music, the ability to create "big moments" is a distinct value that has brought Son Tung to the position of receiving the highest performance fee in the current Vietnamese music market.

On the same night of December 31, there were dozens of countdown show stages. From Hanoi, Hieuthuhai was also the center of attention. In Nha Trang, the collaboration between Toc Tien and "billion-view" DJ Alan Walker was the biggest highlight of the show. In Ho Chi Minh City alone, there were nearly 10 countdown shows from large to small held. However, among hundreds of performances, the center of attention was still Son Tung.

The singer from Thai Binh province received privileges, but also gave away many things. After the sensational moments on stage, Son Tung's image was exploited to the fullest. Son Tung stood at the "head of the storm" of a media campaign, where he could be praised but could also be crushed if an incident occurred.

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