The event 'Pepsi - Thirsty for more' opens the era of 'satisfying thirst, satisfying passion'

On this occasion, Pepsi globally also officially changed its brand identity, marking a transformation globally and right here in Vietnam. The new identity is inspired by the Pepsi brand heritage, with a transformation that reflects the breath of the times, expressing the strong spirit and outstanding personality of the Pepsi brand.

Image of Pepsi's new brand identity in Vietnam.

The change in brand identity opens the era of “Thirsty for more” (Vietnamese: “Pepsi - Da con khac quen, thu tam me”) of the Pepsi brand, expressing the brand spirit in encouraging young people with personality who always aspire and dare to live their passion to the fullest. This is also the message that the brand is committed to conveying in future communication campaigns.

Mr. Jahanzeb Khan - General Director of Suntory PepsiCo Vietnam said: “ Pepsi has always been a companion inspiring young generations to dare to live with passion during 30 years of presence in Vietnam.

We are delighted to celebrate this milestone by launching a new brand identity, promoting the spirit of living a quality life, living to the fullest with more passion and desire of the young generation. The Pepsi brand in particular and Suntory PepsiCo Vietnam in general once again affirm their commitment to accompany and bring joy to many moments in the lives of Vietnamese people .

The Pepsi - Thirsty for more concert on March 23, 2024 is the opening event of a new era, and also celebrates Pepsi's 30th anniversary in Vietnam. The concert is a top-notch music party with the gathering of stars and artists who have made a name for themselves with Pepsi in 30 years in Vietnam such as My Tam, Toc Tien, Karik, Suboi, B Ray, Double2T, Yuno BigBoi, HurryKng, Captain Boy, Huynh Cong Hieu.

After the Pepsi - Thirsty for more Music Festival, the Pepsi brand created an opportunity for young people to freely experience the creative technology space and the 30-year Pepsi heritage exhibition in Vietnam on March 24-25, 2024 right at the Music Festival campus, located on the bustling Nguyen Hue street in Ho Chi Minh City.

BAO ANH

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