According to NBC News, on March 17, Pepsi announced that it would acquire the prebiotic soft drink brand Poppi for nearly 2 billion USD.
Pepsi
While soda consumption has declined significantly over the past two decades in the US, prebiotic beverages have gained traction among health-conscious consumers over the past five years.
Prebiotic beverages are beverages that contain prebiotic ingredients, which help support and stimulate the growth of beneficial bacteria in the digestive system. These prebiotic ingredients, usually non-digestible fibers or carbohydrates, help improve gut health by feeding beneficial bacteria and balancing the microbiota in the gut.
One of the brands that has emerged in the prebiotic beverage space in recent times is Poppi and Olipop. The growth of this category makes these brands attractive to Pepsi and its competitor Coca-Cola, which recently launched its own prebiotic beverage brand called Simply Pop.
PepsiCo said it plans to buy the upstart Poppi for $1.95 billion. The deal includes $300 million in cash that is expected to benefit from tax benefits. This brings Pepsi’s net purchase price for the Poppi brand to just $1.65 billion.
However, Pepsi will also be required to make additional payments if Poppi achieves certain performance milestones within a specified time period after the acquisition is completed. Pepsi did not say when the deal is expected to close, pending formal regulatory approval.
Poppi founders Allison and Stephen Ellsworth launched the brand in 2018, the same year that another prebiotic beverage, Olipop, was founded. Poppi's basic formula includes apple cider vinegar, prebiotics, and just 5 grams of sugar.
The company recently made its second consecutive appearance at the Super Bowl—one of the biggest sporting events in the United States, watched by hundreds of millions of viewers worldwide—and ran a major ad during the game, seemingly demonstrating both Poppi’s deep pockets and its desire to reach a wider audience.
But as Poppi’s sales have grown, the brand has faced backlash over its health claims. According to court filings, the company is currently in talks to settle a lawsuit alleging that Poppi’s drinks are not as healthy as advertised.
On the other hand, Poppi's rival Olipop was valued at $1.85 billion in its latest funding round announced in February. In 2023, Olipop founder and CEO Ben Goodwin told CNBC that beverage giants like Pepsi and Coca-Cola had expressed interest in a potential acquisition.
Source: https://tuoitre.vn/pepsi-mua-lai-hang-nuoc-giai-khat-loi-khuan-poppi-tri-gia-gan-2-ty-usd-20250318064049883.htm
Comment (0)